Whatagraph
Marketing reporting and data platform for agencies and brands, with white-label reports and AI agents.
Updated · AppBreakup editorial · Web
Is Whatagraph free?
No, it's a paid product
- Starting price:
- €699/month (billed annually)
Checked on Whatagraph's site Nov 8, 2026
1 alternative with a free optionSwitch from Whatagraph to
All 4
AgencyAnalyticsStarting price: $20 per client/month (billed annually)
FunnelStarting price: $300/month (billed annually)
SupermetricsStarting price: $55/month billed monthly
- Verified facts
- 4 of 4
- Alternatives ranked
- 4
- Approved reviews
- 0
- Visits sent from here
- 0
About Whatagraph
Whatagraph is a marketing reporting platform that connects to ad networks, analytics, social and ecommerce platforms, stores the data, and lets teams blend, transform and visualise it in branded reports and KPI overviews. It started as a reporting tool for agencies and now positions itself as a marketing intelligence platform, adding AI agents that set up sources, build reports and watch metrics, an AI assistant for summaries and questions, and an MCP server for using the data in AI tools. Reports can be white-labelled and emailed automatically as PDFs, and higher plans can push data on to BigQuery and Looker Studio. It is based in the Netherlands and offers an EU data centre. Pricing is sold through demos on annual plans, with unlimited users and reports and a credit system per connected data account; there is no self-serve free tier. It is a browser-based service for agencies and multi-brand marketing teams.
Best for: Agencies and multi-brand teams that want blended cross-channel reports with little manual work.
Whatagraph pricing (checked Nov 8, 2026)
Each line is quoted from Whatagraph's own site, with the page it came from.
| Plan or term | What it says | Checked | Source |
|---|---|---|---|
| Starting price | €699/month (billed annually) | Nov 8, 2026 | whatagraph.com |
Pros and cons
What works
- Unlimited users and reports on every plan
- Data blending and custom metrics without a separate warehouse
- EU data centre available on all plans
Why people leave
- High entry price billed annually, and plan changes go through sales
- Public API and BigQuery transfer are limited to the top plan or add-ons
- Credits per connected account can add up for agencies with many clients
Whatagraph vs AgencyAnalytics, Funnel and Supermetrics
From each app's listing and the prices verified on its own site. A dash means we haven't verified it yet.
| Attribute | Whatagraph | AgencyAnalytics | Funnel | Supermetrics |
|---|---|---|---|---|
| Pricing | Paid | Paid | Paid | Paid |
| Verified price | €699/month (billed annually) | $20 per client/month (billed annually) | $300/month (billed annually) | $55/month billed monthly |
| Free plan | No | No | No | No |
| Open source | No | No | No | No |
| Self-hostable | No | No | No | No |
| Platforms | Web | Web | Web | Web |
Top Whatagraph alternatives
See all 4- 1AgencyAnalytics68.8
Self-serve sign-up with low per-client pricing and a free trial.
- 2Funnel52.6
Deeper data harmonisation and many more destinations, including warehouses.
- 3Supermetrics51.2
Sends marketing data into Looker Studio, Sheets or Excel if you prefer building reports there.
- 4DaData Studio (Looker Studio)50.0
Free Google dashboards with native Google Ads, GA4 and Search Console connectors; cheaper if you can build the reports yourself.
Why people left Whatagraph
In reviewers' own words, from reviews of the apps they moved to. These are their opinions, not ours.
No switching stories yet. If you moved away from Whatagraph, review the app you switched to and tell us why.
Reviews
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Whatagraph: common questions
What is Whatagraph?
Whatagraph: Marketing reporting and data platform for agencies and brands, with white-label reports and AI agents. Best for agencies and multi-brand teams that want blended cross-channel reports with little manual work. Available for Web.
Is Whatagraph free?
No, Whatagraph is a paid product. Starting price: €699/month (billed annually) (checked on Whatagraph's own site).
How much does Whatagraph cost?
Whatagraph is a paid product. Starting price: €699/month (billed annually). Checked on Whatagraph's own site, November 2026.
Is Whatagraph open source?
No, Whatagraph is not open source.
What platforms does Whatagraph run on?
Whatagraph is available for Web.
What are the best alternatives to Whatagraph?
The highest-ranked Whatagraph alternatives right now are AgencyAnalytics, Funnel and Supermetrics. See the full ranked list for pricing, platforms and verified facts.
Whatagraph vs AgencyAnalytics: what's the difference?
Both Whatagraph and AgencyAnalytics are paid products. Verified prices: Whatagraph €699/month (billed annually), AgencyAnalytics $20 per client/month (billed annually). Both run on Web.