Demandbase
Account-based go-to-market platform combining B2B intent data, account targeting, advertising and sales insights.
Updated · AppBreakup editorial · Web
Is Demandbase free?
No, it's a paid product
3 alternatives with a free optionSwitch from Demandbase to
All 5
6senseFree plan + paid
ZoomInfoPaid
HubSpot Marketing HubProfessional plan: From $890 a month (3 seats included)
- Verified facts
- 4 of 4
- Alternatives ranked
- 5
- Approved reviews
- 0
- Visits sent from here
- 0
About Demandbase
Demandbase is one of the original account-based marketing platforms, founded in 2006. It helps B2B marketing and sales teams decide which companies to focus on by combining first-party data, its own B2B company data and third-party intent signals, then scoring accounts and mapping buying groups. Marketers can identify companies visiting their site, personalise web journeys and run campaigns through Demandbase's B2B-focused ad platform, while sellers get prioritised account lists and engagement insights inside their CRM. Its data products can also be bought separately to enrich other systems. The platform is built for larger B2B companies; pricing is quote-based, made up of a platform fee plus a flat fee per user, and there's no self-serve plan. Like other ABM suites it takes time to set up and needs sales and marketing to agree on target accounts to pay off.
Best for: Enterprise B2B marketing teams that want ABM, intent data and B2B ads in one platform.
Demandbase pricing (checked Nov 8, 2026)
Each line is quoted from Demandbase's own site, with the page it came from.
| Plan or term | What it says | Checked | Source |
|---|---|---|---|
| Pricing model | Platform fee plus per-user fee | Nov 8, 2026 | demandbase.com |
Pros and cons
What works
- Built-in B2B advertising platform for account-targeted ads
- Data products can be bought standalone
- Long track record in account-based marketing
Why people leave
- Quote-only pricing with no self-serve or free plan
- Sold as one platform; marketing or sales can't buy it separately
- Heavy setup for smaller teams
Demandbase vs 6sense, ZoomInfo and HubSpot Marketing Hub
From each app's listing and the prices verified on its own site. A dash means we haven't verified it yet.
| Attribute | Demandbase | 6sense | ZoomInfo | HubSpot Marketing Hub |
|---|---|---|---|---|
| Pricing | Paid | Free plan + paid | Paid | Free plan + paid |
| Verified price | — | — | — | From $890 a month (3 seats included) |
| Free plan | No | Yes | No | Yes, no credit card required |
| Open source | No | No | No | No |
| Self-hostable | No | No | No | No |
| Platforms | Web | Web, Browser extension | Web, Browser extension, iOS, Android | Web, iOS, Android |
Top Demandbase alternatives
See all 5- 16sense66.5
The main rival ABM platform, with AI-predicted buying stages and intent data to prioritise accounts.
- 2ZoomInfo54.4
Contact and company data with intent signals, for teams that care more about reaching buyers than running ABM ads.
- 3HubSpot Marketing Hub52.6
Includes account-based marketing tools inside a CRM-connected marketing suite, cheaper for mid-sized teams.
- 4
Apollo.io52.6Self-serve prospecting with intent filters at a fraction of the price for smaller teams.
- 5
Warmly51.2Identifies companies and people on your site and triggers outreach, a lighter way to act on in-market accounts.
Why people left Demandbase
In reviewers' own words, from reviews of the apps they moved to. These are their opinions, not ours.
No switching stories yet. If you moved away from Demandbase, review the app you switched to and tell us why.
Reviews
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Demandbase: common questions
What is Demandbase?
Demandbase: Account-based go-to-market platform combining B2B intent data, account targeting, advertising and sales insights. Best for enterprise B2B marketing teams that want ABM, intent data and B2B ads in one platform. Available for Web.
Is Demandbase free?
No, Demandbase is a paid product.
How much does Demandbase cost?
Demandbase is a paid product. Pricing model: Platform fee plus per-user fee. Checked on Demandbase's own site, November 2026.
Is Demandbase open source?
No, Demandbase is not open source.
What platforms does Demandbase run on?
Demandbase is available for Web.
What are the best alternatives to Demandbase?
The highest-ranked Demandbase alternatives right now are 6sense, ZoomInfo and HubSpot Marketing Hub. See the full ranked list for pricing, platforms and verified facts.
Demandbase vs 6sense: what's the difference?
Demandbase is a paid product; 6sense is free with paid plans. Only 6sense runs on Browser extension.