ZoomInfo
Enterprise B2B contact, company and buyer-intent data platform for sales and marketing teams.
Updated · AppBreakup editorial · Web, Browser extension, iOS, Android
Is ZoomInfo free?
No, it's a paid product
5 alternatives with a free optionSwitch from ZoomInfo to
All 7- Verified facts
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About ZoomInfo
ZoomInfo is one of the largest B2B data providers, used by sales, marketing, recruiting and RevOps teams to find decision-makers and research accounts. Its platform covers contact and company profiles, firmographic and technographic filters, org charts, website-visitor tracking and buyer-intent signals that flag companies researching a topic. The Copilot tiers add AI-generated account summaries, prioritised target lists and suggested talking points, and the data flows into Salesforce, HubSpot and marketing tools, or through a Chrome extension and mobile app. ZoomInfo sells mainly to mid-size and large companies on annual contracts, with pricing quoted by sales rather than published, and a free trial for the professional package. It runs in the browser. Compared with self-serve tools like Apollo or Lusha it costs more and takes longer to buy, but offers broader coverage, more signals and enterprise compliance certifications such as ISO 27001 and SOC 2.
Best for: Mid-size and enterprise sales and marketing teams that need broad B2B data and intent signals.
Pros and cons
What works
- Broad contact and company coverage with org-level detail
- Buyer-intent and website-visitor signals
- Integrates with major CRMs and marketing platforms
- Enterprise security and privacy certifications
Why people leave
- No published prices; buying goes through sales
- Usually sold on annual contracts, a big commitment for small teams
- No free plan, only a trial
ZoomInfo vs Apollo.io, Hunter and Clay
From each app's listing and the prices verified on its own site. A dash means we haven't verified it yet.
| Attribute | ZoomInfo | Apollo.io | Hunter | Clay |
|---|---|---|---|---|
| Pricing | Paid | Free plan + paid | Free plan + paid | Free plan + paid |
| Verified price | — | — | $49/month (Starter, monthly) | From $185 a month (Launch) |
| Free plan | No | Yes, no time limit | Yes, 50 credits a month | Yes, 100 data credits and 500 actions/month |
| Open source | No | No | No | No |
| Self-hostable | No | No | No | No |
| Platforms | Web, Browser extension, iOS, Android | Web, Browser extension | Web, Browser extension | Web |
Top ZoomInfo alternatives
See all 7- 1
Apollo.io68.8Far cheaper and self-serve, with a free plan and built-in email sequences.
- 2
Hunter64.8Focused on finding and verifying work emails by domain, with a free tier and far lower cost than a ZoomInfo contract.
- 3
Clay61.8Pulls contact and company data from many providers into one table, so you are not locked to a single database like ZoomInfo's.
- 4
Lusha61.8Lighter, credit-based tool that small teams can start on without a sales call.
- 5
LinkedIn Sales Navigator42.3LinkedIn's own lead search with job-change alerts, at a published per-licence price.
Why people left ZoomInfo
In reviewers' own words, from reviews of the apps they moved to. These are their opinions, not ours.
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Reviews
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ZoomInfo: common questions
What is ZoomInfo?
ZoomInfo: Enterprise B2B contact, company and buyer-intent data platform for sales and marketing teams. Best for mid-size and enterprise sales and marketing teams that need broad B2B data and intent signals. Available for Web, Browser extension, iOS and Android.
Is ZoomInfo free?
No, ZoomInfo is a paid product.
Is ZoomInfo open source?
No, ZoomInfo is not open source.
What platforms does ZoomInfo run on?
ZoomInfo is available for Web, Browser extension, iOS and Android.
What are the best alternatives to ZoomInfo?
The highest-ranked ZoomInfo alternatives right now are Apollo.io, Hunter and Clay. See the full ranked list for pricing, platforms and verified facts.
ZoomInfo vs Apollo.io: what's the difference?
ZoomInfo is a paid product; Apollo.io is free with paid plans. Only ZoomInfo runs on iOS and Android.