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ZoomInfo alternatives: 7 apps ranked by verified data

Facts checked Nov 8, 2026AppBreakup editorialHow we rankAll sales intelligence and prospecting tools

Top picks

  • Apollo.io logo

    Best overall

    Apollo.io

    Free plan + paid

  • Hunter logo

    Best free option

    Hunter

    Starting paid price: $49/month (Starter, monthly)

Common reasons people leave ZoomInfo: no published prices; buying goes through sales, and usually sold on annual contracts, a big commitment for small teams. We ranked 7 alternatives by how directly each one replaces ZoomInfo, then by reviews, real visits and how recently each app's facts were checked against its own website. Apollo.io currently ranks first.

Quick comparison

#AppPricingVerified priceOpen sourcePlatformsVerified factsScore
1Apollo.io logoApollo.ioFree plan + paid—NoWeb, Browser extension4 of 468.8
2Hunter logoHunterFree plan + paid$49/month (Starter, monthly)NoWeb, Browser extension8 of 864.8
3Clay logoClayFree plan + paidFrom $185 a month (Launch)NoWeb8 of 861.8
4Lusha logoLushaFree plan + paid—NoWeb, Browser extension4 of 461.8
5LinkedIn Sales Navigator logoLinkedIn Sales NavigatorPaidUS$119.99/month per licence (Core)NoWeb, iOS, Android5 of 542.3
6Demandbase logoDemandbasePaid—NoWeb4 of 440.9
76sense logo6senseFree plan + paid—NoWeb, Browser extension4 of 438.6
  1. Apollo.io logo

    1. Apollo.ioTop pick

    Best for: Startups and small sales teams that want contact data and outreach sequencing in one affordable tool

    Free plan + paidWeb, Browser extension

    68.8

    score / 100

    Why switch from ZoomInfo

    Far cheaper and self-serve, with a free plan and built-in email sequences.

    Pros

    • Free plan with no time limit for light prospecting
    • Data, email sequences and dialer in one product
    • Chrome extension reveals contacts while browsing
    • Syncs with Salesforce, HubSpot and other common tools

    Cons

    • Credit system: unused credits expire each billing cycle
    • Free plan can only connect Gmail inboxes
    • API access is limited to custom plans
    Visit Apollo.io Compare with ZoomInfoDetails and reviews
    How this score is calculated
    Editorial fit ×0.3100
    Reviews ×0.363
    Clicks (90 days) ×0.150
    Freshness ×0.15100
    Votes ×0.150

    0 counted reviews, 0 up and 0 down votes. Full formula

    Is Apollo.io a good ZoomInfo alternative?

    Verified facts

    4 of 4 verified
    Free plan
    Yes, no time limit
    Checked Nov 8, 2026apollo.io(opens source in a new tab)
    Database
    240M+ contacts, 30M+ accounts
    Checked Nov 8, 2026apollo.io(opens source in a new tab)
    Integrations
    Salesforce, HubSpot, Outreach and more
    Checked Nov 8, 2026apollo.io(opens source in a new tab)
    Credit rollover
    No
    Checked Nov 8, 2026apollo.io(opens source in a new tab)
  2. Hunter logo

    2. Hunter

    Best for: Small teams, marketers and link builders who need accurate work email addresses and simple cold email

    Free plan + paidWeb, Browser extension

    64.8

    score / 100

    Why switch from ZoomInfo

    Focused on finding and verifying work emails by domain, with a free tier and far lower cost than a ZoomInfo contract.

    Pros

    • Free plan with 50 credits a month and no credit card
    • Unlimited users on every plan
    • Finder, verifier and outreach sequences in one place
    • Browser extensions, Google Sheets add-on, API and MCP server

    Cons

    • Email-focused: no phone number data like Lusha or Cognism
    • Monthly credits reset and don't roll over
    • Sequences are basic compared with dedicated sales engagement tools
    Visit Hunter Details and reviews
    How this score is calculated
    Editorial fit ×0.387
    Reviews ×0.363
    Clicks (90 days) ×0.150
    Freshness ×0.15100
    Votes ×0.150

    0 counted reviews, 0 up and 0 down votes. Full formula

    Is Hunter a good ZoomInfo alternative?

    Verified facts

    8 of 8 verified
    Free plan
    Yes, 50 credits a month
    Checked Nov 8, 2026hunter.io(opens source in a new tab)
    Users
    Unlimited on all plans
    Checked Nov 8, 2026hunter.io(opens source in a new tab)
    Credit rollover
    No
    Checked Nov 8, 2026hunter.io(opens source in a new tab)
    Starting paid price
    $49/month (Starter, monthly)
    Checked Nov 8, 2026hunter.io(opens source in a new tab)
    Compliance
    GDPR & CCPA
    Checked Nov 8, 2026hunter.io(opens source in a new tab)
    Starting price
    $49 a month, or $34 a month billed yearly (Starter)
    Checked Nov 8, 2026hunter.io(opens source in a new tab)
    Growth plan
    $149 a month, or $104 a month billed yearly
    Checked Nov 8, 2026hunter.io(opens source in a new tab)
    Scale plan
    $299 a month, or $209 a month billed yearly
    Checked Nov 8, 2026hunter.io(opens source in a new tab)
  3. Clay logo

    3. Clay

    Best for: RevOps and growth teams that want to build custom enrichment and prospecting workflows from many data sources

    Free plan + paidWeb

    61.8

    score / 100

    Why switch from ZoomInfo

    Pulls contact and company data from many providers into one table, so you are not locked to a single database like ZoomInfo's.

    Pros

    • Combines 150+ data providers so one tool can fill gaps another misses
    • AI research agent generates custom data points from the web
    • Free plan with unlimited seats and tables
    • Bring-your-own API keys skip data credit costs

    Cons

    • Two usage meters (actions and data credits) make costs hard to predict
    • Phone enrichment and CRM integrations need paid tiers
    • Steep learning curve compared with simple contact lookup tools
    Visit Clay Details and reviews
    How this score is calculated
    Editorial fit ×0.377
    Reviews ×0.363
    Clicks (90 days) ×0.150
    Freshness ×0.15100
    Votes ×0.150

    0 counted reviews, 0 up and 0 down votes. Full formula

    Is Clay a good ZoomInfo alternative?

    Verified facts

    8 of 8 verified
    Free plan
    Yes, 100 data credits and 500 actions/month
    Checked Nov 8, 2026clay.com(opens source in a new tab)
    Data providers
    150+
    Checked Nov 8, 2026clay.com(opens source in a new tab)
    Seats
    Unlimited on all plans
    Checked Nov 8, 2026clay.com(opens source in a new tab)
    Bring your own API keys
    Yes
    Checked Nov 8, 2026clay.com(opens source in a new tab)
    Credit rollover
    Data credits roll over (up to 2x monthly on Launch/Growth)
    Checked Nov 8, 2026clay.com(opens source in a new tab)
    Starting price
    From $185 a month (Launch)
    Checked Nov 8, 2026clay.com(opens source in a new tab)
    Growth plan
    From $495 a month
    Checked Nov 8, 2026clay.com(opens source in a new tab)
    Free trial
    14 days
    Checked Nov 8, 2026clay.com(opens source in a new tab)
  4. Lusha logo

    4. Lusha

    Best for: SDRs, recruiters and small sales teams who mainly need emails and phone numbers fast

    Free plan + paidWeb, Browser extension

    61.8

    score / 100

    Why switch from ZoomInfo

    Lighter, credit-based tool that small teams can start on without a sales call.

    Pros

    • Free plan with monthly credits
    • Clear credit costs per email and per phone number
    • Chrome extension, API and MCP access to the same data
    • Paid plans can be cancelled at any time

    Cons

    • Phone numbers cost five times as many credits as emails
    • Free plan's 40 credits run out quickly
    • No built-in email sequencing like Apollo
    Visit Lusha Details and reviews
    How this score is calculated
    Editorial fit ×0.377
    Reviews ×0.363
    Clicks (90 days) ×0.150
    Freshness ×0.15100
    Votes ×0.150

    0 counted reviews, 0 up and 0 down votes. Full formula

    Is Lusha a good ZoomInfo alternative?

    Verified facts

    4 of 4 verified
    Free plan
    40 credits per month
    Checked Nov 8, 2026lusha.com(opens source in a new tab)
    Email reveal
    1 credit
    Checked Nov 8, 2026lusha.com(opens source in a new tab)
    Phone reveal
    5 credits
    Checked Nov 8, 2026lusha.com(opens source in a new tab)
    Cancellation
    Any time
    Checked Nov 8, 2026lusha.com(opens source in a new tab)
  5. LinkedIn Sales Navigator logo

    5. LinkedIn Sales Navigator

    Best for: B2B sellers whose buyers are on LinkedIn and who prospect through relationships and InMail

    PaidWeb, iOS, Android

    42.3

    score / 100

    Why switch from ZoomInfo

    LinkedIn's own lead search with job-change alerts, at a published per-licence price.

    Pros

    • Search across LinkedIn's member base with 50+ filters
    • Job-change and activity alerts on saved leads
    • InMail credits to reach people outside your network
    • CRM sync with Salesforce, HubSpot and Dynamics on higher tiers

    Cons

    • No email addresses or phone numbers; you need another data tool
    • Per-licence price is high for individuals
    • Advanced Plus pricing isn't published
    Visit LinkedIn Sales Navigator Details and reviews
    How this score is calculated
    Editorial fit ×0.312
    Reviews ×0.363
    Clicks (90 days) ×0.150
    Freshness ×0.15100
    Votes ×0.150

    0 counted reviews, 0 up and 0 down votes. Full formula

    Is LinkedIn Sales Navigator a good ZoomInfo alternative?

    Verified facts

    5 of 5 verified
    Starting price
    US$119.99/month per licence (Core)
    Checked Nov 8, 2026business.linkedin.com(opens source in a new tab)
    Search filters
    50+
    Checked Nov 8, 2026business.linkedin.com(opens source in a new tab)
    InMail
    50 credits/month
    Checked Nov 8, 2026business.linkedin.com(opens source in a new tab)
    CRM integrations
    Salesforce, HubSpot, Dynamics, Oracle
    Checked Nov 8, 2026business.linkedin.com(opens source in a new tab)
    Free trial
    Yes
    Checked Nov 8, 2026business.linkedin.com(opens source in a new tab)
  6. Demandbase logo

    6. Demandbase

    Best for: Enterprise B2B marketing teams that want ABM, intent data and B2B ads in one platform

    PaidWeb

    40.9

    score / 100

    Why switch from ZoomInfo

    Full account-based marketing suite with B2B advertising, not just a contact database.

    Pros

    • Built-in B2B advertising platform for account-targeted ads
    • Data products can be bought standalone
    • Long track record in account-based marketing

    Cons

    • Quote-only pricing with no self-serve or free plan
    • Sold as one platform; marketing or sales can't buy it separately
    • Heavy setup for smaller teams
    Visit Demandbase Details and reviews
    How this score is calculated
    Editorial fit ×0.37
    Reviews ×0.363
    Clicks (90 days) ×0.150
    Freshness ×0.15100
    Votes ×0.150

    0 counted reviews, 0 up and 0 down votes. Full formula

    Is Demandbase a good ZoomInfo alternative?

    Verified facts

    4 of 4 verified
    Founded
    2006
    Checked Nov 8, 2026demandbase.com(opens source in a new tab)
    Pricing model
    Platform fee plus per-user fee
    Checked Nov 8, 2026demandbase.com(opens source in a new tab)
    Advertising
    B2B-native DSP
    Checked Nov 8, 2026demandbase.com(opens source in a new tab)
    Customers
    1,000+
    Checked Nov 8, 2026demandbase.com(opens source in a new tab)
  7. 6sense logo

    7. 6sense

    Best for: Mid-size and enterprise B2B teams running account-based programmes across sales and marketing

    Free plan + paidWeb, Browser extension

    38.6

    score / 100

    Why switch from ZoomInfo

    Adds predictive buying-stage scoring and ABM advertising on top of contact data.

    Pros

    • Combines website visitor identification, intent and predictive scoring
    • Ads, segments and sales alerts in one platform
    • Deep Salesforce and HubSpot integrations plus REST API

    Cons

    • No public pricing; annual contracts through sales
    • Long setup before scores and segments become useful
    • Results depend on the quality of your CRM data
    Visit 6sense Details and reviews
    How this score is calculated
    Editorial fit ×0.37
    Reviews ×0.363
    Clicks (90 days) ×0.150
    Freshness ×0.1585
    Votes ×0.150

    0 counted reviews, 0 up and 0 down votes. Full formula

    Is 6sense a good ZoomInfo alternative?

    Verified facts

    4 of 4 verified
    Visitor identification
    Matches anonymous visitors to companies
    Checked Nov 8, 2026support.6sense.com(opens source in a new tab)
    Predictive scoring
    Yes
    Checked Nov 8, 2026support.6sense.com(opens source in a new tab)
    API
    REST API
    Checked Nov 8, 2026support.6sense.com(opens source in a new tab)
    AI email
    Yes
    Checked Nov 8, 2026support.6sense.com(opens source in a new tab)

The best ZoomInfo alternative for…

The highest-ranked app in this list for each need.

Apollo.io logo

Best ZoomInfo alternative for most people

Apollo.io

Far cheaper and self-serve, with a free plan and built-in email sequences.

Hunter logo

Best ZoomInfo alternative for a free plan you can upgrade

Hunter

Focused on finding and verifying work emails by domain, with a free tier and far lower cost than a ZoomInfo contract.

LinkedIn Sales Navigator logo

Best ZoomInfo alternative for iPhone and Android

LinkedIn Sales Navigator

LinkedIn's own lead search with job-change alerts, at a published per-licence price.

Clay logo

Best ZoomInfo alternative for working in the browser

Clay

Pulls contact and company data from many providers into one table, so you are not locked to a single database like ZoomInfo's.

ZoomInfo alternatives: common questions

What is the best alternative to ZoomInfo?

Apollo.io ranks first right now. Far cheaper and self-serve, with a free plan and built-in email sequences. Hunter and Clay follow it in our ranking.

ZoomInfo vs Apollo.io: what's the difference?

ZoomInfo is a paid product; Apollo.io is free with paid plans. Only ZoomInfo runs on iOS and Android.

Is ZoomInfo free?

ZoomInfo is a paid product.

How much do ZoomInfo alternatives cost?

Verified prices for the top-ranked ZoomInfo alternatives: Hunter, $49/month (Starter, monthly); Clay, From $185 a month (Launch); LinkedIn Sales Navigator, US$119.99/month per licence (Core). Each price was checked on the app's own site; see each card below for the date and source.

Is there a free alternative to ZoomInfo?

Yes. Apollo.io (free plan + paid), Hunter (free plan + paid), Clay (free plan + paid) and Lusha (free plan + paid) have a free option. Check each app's verified facts for current plan limits.

Is there an open-source alternative to ZoomInfo?

None of the 7 alternatives in this list is open source.

Why do people switch from ZoomInfo?

The complaints we hear most: no published prices; buying goes through sales; usually sold on annual contracts, a big commitment for small teams; no free plan, only a trial.

How is this list ranked?

Every app is scored with the same published formula: how directly it replaces ZoomInfo, reviews (weighted by verification), visits from AppBreakup, how recently its facts were checked against its own website, and reader votes.