Apollo.io
B2B contact database and outbound sales platform with built-in email sequences and dialer.
Updated · AppBreakup editorial · Web, Browser extension
Is Apollo.io free?
Free plan, plus paid plans
- Free plan:
- Yes, no time limit
Checked on Apollo.io's site Nov 8, 2026
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All 9- Verified facts
- 4 of 4
- Alternatives ranked
- 9
- Approved reviews
- 0
- Visits sent from here
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About Apollo.io
Apollo.io combines a large B2B contact and company database with the tools to act on it. Sales reps search for prospects by role, company size, industry and other filters, reveal verified emails and phone numbers, and then send them through email sequences, a dialer or a CRM sync without leaving the app. A Chrome extension shows contact details while browsing professional profiles and company sites, and enrichment keeps existing CRM records up to date. Newer features add AI research assistants and agents that draft outreach and prioritise accounts. Apollo is popular with startups and small sales teams because it has a free plan with no time limit and paid tiers far cheaper than older enterprise data vendors; usage is metered in credits that reset each billing cycle and don't roll over. It runs in the browser, with the Chrome extension and integrations for Salesforce, HubSpot and the major email providers. Data quality varies by region and industry, as with every vendor in this space.
Best for: Startups and small sales teams that want contact data and outreach sequencing in one affordable tool.
Apollo.io pricing (checked Nov 8, 2026)
Each line is quoted from Apollo.io's own site, with the page it came from.
| Plan or term | What it says | Checked | Source |
|---|---|---|---|
| Free plan | Yes, no time limit | Nov 8, 2026 | apollo.io |
Pros and cons
What works
- Free plan with no time limit for light prospecting
- Data, email sequences and dialer in one product
- Chrome extension reveals contacts while browsing
- Syncs with Salesforce, HubSpot and other common tools
Why people leave
- Credit system: unused credits expire each billing cycle
- Free plan can only connect Gmail inboxes
- API access is limited to custom plans
Apollo.io vs Hunter, ZoomInfo and Lusha
From each app's listing and the prices verified on its own site. A dash means we haven't verified it yet.
| Attribute | Apollo.io | Hunter | ZoomInfo | Lusha |
|---|---|---|---|---|
| Pricing | Free plan + paid | Free plan + paid | Paid | Free plan + paid |
| Verified price | — | $49/month (Starter, monthly) | — | — |
| Free plan | Yes, no time limit | Yes, 50 credits a month | No | 40 credits per month |
| Open source | No | No | No | No |
| Self-hostable | No | No | No | No |
| Platforms | Web, Browser extension | Web, Browser extension | Web, Browser extension, iOS, Android | Web, Browser extension |
Full Apollo.io vs Hunter comparisonFull Apollo.io vs ZoomInfo comparisonFull Apollo.io vs Lusha comparison
Top Apollo.io alternatives
See all 9- 1
Hunter68.8Simpler, cheaper tool focused on finding and verifying work email addresses by domain, with a free monthly allowance.
- 2
ZoomInfo68.8Deeper enterprise data, intent signals and org charts for larger sales organisations with bigger budgets.
- 3
Lusha64.8Simpler, lighter tool focused on revealing emails and phone numbers, with its own free plan.
- 4
Clay42.3Combines Apollo-style data with 150+ other providers in custom enrichment workflows.
- 5
LinkedIn Sales Navigator42.3Search LinkedIn's own member data with job-change alerts and InMail.
Why people left Apollo.io
In reviewers' own words, from reviews of the apps they moved to. These are their opinions, not ours.
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Apollo.io: common questions
What is Apollo.io?
Apollo.io: B2B contact database and outbound sales platform with built-in email sequences and dialer. Best for startups and small sales teams that want contact data and outreach sequencing in one affordable tool. Available for Web and Browser extension.
Is Apollo.io free?
Apollo.io has a free plan and paid plans. Free plan: Yes, no time limit (checked on Apollo.io's own site).
How much does Apollo.io cost?
Apollo.io is free with paid plans. Free plan: Yes, no time limit. Checked on Apollo.io's own site, November 2026.
Is Apollo.io open source?
No, Apollo.io is not open source.
What platforms does Apollo.io run on?
Apollo.io is available for Web and Browser extension.
What are the best alternatives to Apollo.io?
The highest-ranked Apollo.io alternatives right now are Hunter, ZoomInfo and Lusha. See the full ranked list for pricing, platforms and verified facts.
Apollo.io vs Hunter: what's the difference?
Both Apollo.io and Hunter are free with paid plans. Both run on Web and Browser extension.