ICICI Direct

Indian stockbroker from ICICI Securities with a 3-in-1 bank, trading and demat account.

PaidInvesting and stock trading apps

Updated Nov 8, 2026 · AppBreakup editorial · Web, iOS, Android

Visit ICICI Direct See 5 alternatives

Is ICICI Direct free?

No, it's a paid product

Starting price:: ₹999 one-time fee (Prime 999), 0.22% delivery brokerage

Checked on ICICI Direct's site Nov 8, 2026

5 alternatives with a free option Full ICICI Direct pricing and plans

Switch from ICICI Direct to

All 5

Zerodha Kite
Free plan + paid
Groww
Free plan + paid
Upstox
Free plan + paid

Verified facts: 9 of 9
Alternatives ranked: 5
Approved reviews: 0
Visits sent from here: 0

About ICICI Direct

ICICI Direct is the online broking platform of ICICI Securities, part of the ICICI group. Its main draw is the 3-in-1 account, which links an ICICI Bank savings account to trading and demat accounts so you can invest straight from your bank balance without moving money around. From one login you can buy Indian stocks, IPOs, mutual funds and SIPs, ETFs, bonds, fixed deposits, NPS, futures and options and commodities, and there is margin trading funding for leveraged positions. The broker publishes in-house research with short, medium and long-term picks, and developers can trade through its Breeze API. It runs on the web and through mobile apps for Android and iPhone. Brokerage depends on the plan you choose, with lower rates on prepaid Prime plans; it generally costs more than discount brokers like Zerodha or Groww, so it suits investors who value the bank tie-in and research over the lowest fees.

Best for: ICICI Bank customers in India who want trading linked directly to their savings account.

ICICI Direct pricing (checked Nov 8, 2026)

Each line is quoted from ICICI Direct's own site, with the page it came from.

Plan or term	What it says	Checked	Source
Mutual fund SIP	From ₹100	Nov 8, 2026	icicidirect.com
Starting price	₹999 one-time fee (Prime 999), 0.22% delivery brokerage	Nov 8, 2026	icicidirect.com
Prime 9999 plan	₹9,999 one-time fee, 0.07% delivery brokerage	Nov 8, 2026	icicidirect.com
Prime 4999 plan	₹4,999 one-time fee, 0.10% delivery brokerage	Nov 8, 2026	icicidirect.com
iValue plan	₹20 per order for F&O, intraday and commodities	Nov 8, 2026	icicidirect.com

Full ICICI Direct pricing and cheaper alternatives

What works

3-in-1 account invests straight from an ICICI Bank savings account
Very wide product range, from stocks and F&O to NPS and bonds
In-house research picks and learning content
Breeze API for algorithmic trading

Why people leave

Brokerage is higher than discount brokers unless you buy a plan
Plan and fee structure is complicated to compare
Full 3-in-1 benefits need an ICICI Bank account

ICICI Direct vs Zerodha Kite, Groww and Upstox

From each app's listing and the prices verified on its own site. A dash means we haven't verified it yet.

Attribute	ICICI Direct	Zerodha Kite	Groww	Upstox
Pricing	Paid	Free plan + paid	Free plan + paid	Free plan + paid
Verified price	₹999 one-time fee (Prime 999), 0.22% delivery brokerage	—	—	—
Free plan	No	Yes	Yes	Yes
Open source	No	No	No	No
Self-hostable	No	No	No	No
Platforms	Web, iOS, Android	Web, Android, iOS	Web, Android, iOS	Web, Android, iOS

Top ICICI Direct alternatives

See all 5

1
Zerodha Kite
Far lower flat brokerage and a clean trading app, without needing an ICICI Bank account.
68.8
2
Groww
Simpler app for stocks and mutual funds with low fees, popular with first-time investors.
64.8
3
Upstox
Discount broker with flat intraday fees and a capable charting app.
61.8
4
Angel One
Low-cost full-service broker with research and advisory features at discount pricing.
59.4
5
Mirae Asset Sharekhan
Similar full-service broking with research, branches and the TradeTiger desktop terminal.
42.3

Why people left ICICI Direct

In reviewers' own words, from reviews of the apps they moved to. These are their opinions, not ours.

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ICICI Direct: common questions

What is ICICI Direct?

ICICI Direct: Indian stockbroker from ICICI Securities with a 3-in-1 bank, trading and demat account. Best for ICICI Bank customers in India who want trading linked directly to their savings account. Available for Web, iOS and Android.

Is ICICI Direct free?

No, ICICI Direct is a paid product. Starting price: ₹999 one-time fee (Prime 999), 0.22% delivery brokerage (checked on ICICI Direct's own site).

How much does ICICI Direct cost?

ICICI Direct is a paid product. Mutual fund SIP: From ₹100; Starting price: ₹999 one-time fee (Prime 999), 0.22% delivery brokerage; Prime 9999 plan: ₹9,999 one-time fee, 0.07% delivery brokerage; Prime 4999 plan: ₹4,999 one-time fee, 0.10% delivery brokerage. Checked on ICICI Direct's own site, November 2026.

Is ICICI Direct open source?

No, ICICI Direct is not open source.

What platforms does ICICI Direct run on?

ICICI Direct is available for Web, iOS and Android.

What are the best alternatives to ICICI Direct?

The highest-ranked ICICI Direct alternatives right now are Zerodha Kite, Groww and Upstox. See the full ranked list for pricing, platforms and verified facts.

ICICI Direct vs Zerodha Kite: what's the difference?

ICICI Direct is a paid product; Zerodha Kite is free with paid plans. Both run on Web, iOS and Android.

See all 5 ICICI Direct alternatives

ICICI Direct facts

9 of 9 verified

Account type: 3-in-1 (bank, trading, demat); Checked Nov 8, 2026icicidirect.com(opens source in a new tab); “Invest directly using funds in your ICICI Bank savings account.”
Delivery brokerage: From 0.07% on Prime plans; Checked Nov 8, 2026icicidirect.com(opens source in a new tab); “Low Brokerage Pay as low as 0.07% on delivery trades with our Prime plans”
Mutual fund SIP: From ₹100; Checked Nov 8, 2026icicidirect.com(opens source in a new tab); “SIP as low as ₹100”
API: Breeze API; Checked Nov 8, 2026icicidirect.com(opens source in a new tab); “APIs & Tools Breeze API”
Products: Stocks, IPOs, MFs, ETFs, bonds, F&O, NPS; Checked Nov 8, 2026icicidirect.com(opens source in a new tab); “All in One Stocks, IPOs, commodities, ETFs, bonds, mutual funds, futures & options.”
Starting price: ₹999 one-time fee (Prime 999), 0.22% delivery brokerage; Checked Nov 8, 2026icicidirect.com(opens source in a new tab); “One-time subscription fee with no recurring charges j. ₹20 + GST per scrip for first debit instruction and ₹4 + GST on subsequent debit instruction in the same scrip for the same day Prime ₹9999”
Prime 9999 plan: ₹9,999 one-time fee, 0.07% delivery brokerage; Checked Nov 8, 2026icicidirect.com(opens source in a new tab); “Prime ₹9999 Prime ₹4999 Prime ₹999 Delivery / MTF 0.07%”
Prime 4999 plan: ₹4,999 one-time fee, 0.10% delivery brokerage; Checked Nov 8, 2026icicidirect.com(opens source in a new tab); “Prime ₹4999 Prime ₹999 Delivery / MTF 0.07% 0.10% 0.22% Intraday / Futures 0.007% 0.010% 0.022% MTF Interest Rate 9.85% 9.85% 17.”
iValue plan: ₹20 per order for F&O, intraday and commodities; Checked Nov 8, 2026icicidirect.com(opens source in a new tab); “iVALUE - Plan designed for Traders ₹20 Per Order”