AiSensy vs WhatsApp Business
Updated November 2026 · AppBreakup editorial
AiSensy
WhatsApp marketing platform for broadcasts, chatbots and team inbox, with a free starting plan.
WhatsApp Business
Free WhatsApp app for small businesses, with a business profile, catalog, auto-replies and labels.
The short answer
WhatsApp Business is Meta's free app for owners and small teams chatting with customers one-to-one, with a catalog, auto-replies and labels. AiSensy is a WhatsApp Business API platform for broadcast campaigns, chatbots and a shared team inbox, aimed at Indian SMBs. Pick the app for personal customer chats; pick AiSensy when you need campaigns to large lists and automation.
AiSensy or WhatsApp Business: our take
WhatsApp Business runs on a phone with its own number. It adds a business profile, a product catalog customers can browse and order from, greeting and away messages, quick replies and chat labels. Broadcasts reach many customers at once, with scheduling and insights in some countries, and click-to-WhatsApp ads connect it to Facebook and Instagram. The app is free; a paid Meta Verified subscription adds a badge, priority support and up to 10 linked devices. It isn't a real team inbox, and it has no full chatbot or CRM features.
AiSensy uses the official WhatsApp Business API instead, with no setup fee and help applying for the green tick. It is built for marketing: broadcasts to opted-in lists with unlimited contact imports, retargeting people who clicked, a shared team inbox, a drag-and-drop chatbot builder, AI agents, WhatsApp forms, catalogue and payment collection, and click-to-WhatsApp ad management. It integrates with Shopify, Razorpay, WebEngage and LeadSquared, and has web, Android and iOS apps.
Costs grow with volume on AiSensy. It has a free forever plan, but the Chatbot Builder add-on is ₹2,500 a month for 5 chatbots, the AI Agent add-on is ₹1,350 a month including 1,000 AI messages, and WhatsApp's own fees come from a separate credit wallet: ₹1.09 per marketing message in India, with 1,000 free service messages a month, then ₹0.145 each. Pricing and support are oriented to Indian businesses.
A shop or service business where the owner or a few people answer chats will usually be fine with the free WhatsApp Business app. Once you need campaigns to thousands of contacts, several agents on one inbox, chatbots or store integrations, a platform like AiSensy is the step up.
Which should you pick?
Choose AiSensy if…
- Indian SMBs that mainly want WhatsApp broadcast campaigns on a tight budget
- Free forever plan to get started
- No fee to obtain the WhatsApp Business API
Choose WhatsApp Business if…
- Small businesses where an owner or small team chats with customers directly on WhatsApp
- Free, and customers already have WhatsApp
- Catalog, cart and auto-replies built in
About each app
What is AiSensy?
AiSensy is an Indian WhatsApp Business API platform focused on marketing: sending broadcast campaigns to large opted-in contact lists, retargeting people who clicked, and automating replies. It gets businesses onto the official WhatsApp API without a procurement fee, helps with the green-tick application, and adds a shared team inbox, a drag-and-drop chatbot builder, AI agents, WhatsApp forms, catalogue and payment collection, and click-to-WhatsApp ad management. Integrations cover Shopify, Razorpay, WebEngage, LeadSquared and webhooks. Plans are pre-paid, with a free forever tier and paid monthly, quarterly or yearly subscriptions; there is no cap on how many contacts you import. Chatbot flows and AI agents are paid add-ons, and WhatsApp's own per-message fees come out of a separate credit wallet, so costs grow with campaign volume. It is aimed at small and mid-sized businesses in India and other emerging markets, works in the browser, and has Android and iOS apps.
What is WhatsApp Business?
WhatsApp Business is Meta's separate WhatsApp app for small businesses that talk to customers one-to-one. It runs on its own phone number and adds a business profile with hours, address and website, a product catalog customers can browse and order from, automatic greeting and away messages, quick replies for common questions, and labels for sorting chats. Broadcasts let you message many customers at once, and newer Business Broadcast tools add scheduling and insights in some countries. Customers reach you through QR codes, short links and ads that click to WhatsApp on Facebook and Instagram. The app is free; a paid Meta Verified subscription adds a verification badge, impersonation protection, priority support and up to 10 linked devices for multiple agents. It suits shops and service businesses where the owner or a small team handles chats; larger teams needing a shared inbox, chatbots and campaign automation usually move to the WhatsApp Business Platform through a provider such as WATI or Interakt.
Side by side
| Attribute | AiSensy | WhatsApp Business |
|---|---|---|
| Pricing | Free plan + paid | Free plan + paid |
| Open source | No | No |
| Self-hostable | No | No |
| Platforms | Web, Android, iOS | iOS, Android, Web |
| Best for | Indian SMBs that mainly want WhatsApp broadcast campaigns on a tight budget | Small businesses where an owner or small team chats with customers directly on WhatsApp |
| Status | Active | Active |
AiSensy vs WhatsApp Business pricing
AiSensy: free plan + paid
- Free plan: Yes (Free Forever) source
- Free service messages: 1,000 a month, then ₹0.145 each (India) source
WhatsApp Business: free plan + paid
We couldn't verify WhatsApp Business's plan details on its own site yet, so we don't list them.
Platforms
| Platform | AiSensy | WhatsApp Business |
|---|---|---|
| Web | ||
| iOS | ||
| Android |
AiSensy facts
8 of 8 verified- Free plan
- Yes (Free Forever)
- Checked Nov 8, 2026aisensy.com(opens source in a new tab)
- “Free Forever plan is shown in the cards.”
- API setup fee
- None
- Checked Nov 8, 2026aisensy.com(opens source in a new tab)
- “AiSensy doesn’t charge a single penny to procure the WhatsApp Business API for a Brand/Business.”
- Contacts
- Unlimited imports
- Checked Nov 8, 2026aisensy.com(opens source in a new tab)
- “You can import unlimited contacts to the AiSensy dashboard.”
- Customers
- 210,000+ businesses in 68+ countries
- Checked Nov 2, 2026aisensy.com(opens source in a new tab)
- “trusted by 210,000+ businesses across 68+ countries Why WhatsApp in 2026?”
- AI Agent add-on
- ₹1,350 a month, includes 1,000 AI messages
- Checked Nov 8, 2026aisensy.com(opens source in a new tab)
- “Bill Monthly Bill Yearly ₹1,350 Per Month (includes 1,000 AI messages)”
- Marketing message fee
- ₹1.09 per message (India)
- Checked Nov 8, 2026aisensy.com(opens source in a new tab)
- “Marketing messages: ₹1.09 per message”
- Chatbot Builder add-on
- ₹2,500 a month for 5 WhatsApp chatbots
- Checked Nov 8, 2026aisensy.com(opens source in a new tab)
- “₹2,500 Per Month (for 5 WhatsApp Chatbots)”
- Free service messages
- 1,000 a month, then ₹0.145 each (India)
- Checked Nov 8, 2026aisensy.com(opens source in a new tab)
- “The first 1,000 Service messages every month are FREE; after that, each costs ₹0.145/message (for Indian users).”
WhatsApp Business facts
4 of 4 verified- Auto-replies
- Greeting and away messages
- Checked Nov 8, 2026business.whatsapp.com(opens source in a new tab)
- “Respond automatically to messages received outside your business hours to set expectations and let customers know when you’ll be back.”
- Product catalog
- Yes
- Checked Nov 8, 2026business.whatsapp.com(opens source in a new tab)
- “Showcase your products and services in a mobile storefront”
- Multiple agents
- Up to 10 devices (Meta Verified)
- Checked Nov 8, 2026business.whatsapp.com(opens source in a new tab)
- “linking up to 10 devices and agents to your account”
- Chat labels
- Yes
- Checked Nov 8, 2026business.whatsapp.com(opens source in a new tab)
- “Learn more Labels Organize and filter important customer conversations so you can quickly find and respond to messages that need your attention.”
Pros and cons of AiSensy
- Free forever plan to get started
- No fee to obtain the WhatsApp Business API
- Unlimited contact imports
- Android and iOS apps for agents
- Chatbot builder and AI agents are paid add-ons
- WhatsApp message credits are recharged separately
- Pricing and support are oriented to Indian businesses
Pros and cons of WhatsApp Business
- Free, and customers already have WhatsApp
- Catalog, cart and auto-replies built in
- Click-to-WhatsApp ads connect to Facebook and Instagram
- Not a real team inbox; multi-agent use needs Meta Verified and caps at 10 devices
- No full chatbot or CRM features without moving to the API platform
- Some broadcast features are limited to select countries
Other apps to consider
WATIInstead of AiSensy
More polished team inbox and omnichannel support, better for support-heavy teams.
InteraktInstead of AiSensy
Deeper Shopify ecommerce flows such as abandoned checkout and COD-to-prepaid.
SleekFlowInstead of AiSensy
WhatsApp API platform with broadcasts, chatbots and a team inbox, also covering Instagram and Messenger.
TelegramInstead of WhatsApp Business
Free messenger with business features such as greetings, hours and quick replies, without Meta.
respond.ioInstead of WhatsApp Business
Shared inbox for WhatsApp plus Instagram, Messenger and other channels, with workflow automation.
TwilioInstead of WhatsApp Business
For developers: send and receive WhatsApp messages from your own code through Twilio's API, alongside SMS and voice.
AiSensy vs WhatsApp Business: common questions
Is AiSensy better than WhatsApp Business?
WhatsApp Business is Meta's free app for owners and small teams chatting with customers one-to-one, with a catalog, auto-replies and labels. AiSensy is a WhatsApp Business API platform for broadcast campaigns, chatbots and a shared team inbox, aimed at Indian SMBs. Pick the app for personal customer chats; pick AiSensy when you need campaigns to large lists and automation.
Is AiSensy free?
AiSensy has a free plan, with paid plans for more features. See its verified pricing facts above for current limits.
Is WhatsApp Business free?
WhatsApp Business has a free plan, with paid plans for more features. See its verified pricing facts above for current limits.
Is AiSensy or WhatsApp Business open source?
Neither is open source.
Which platforms do AiSensy and WhatsApp Business support?
AiSensy: Web, Android and iOS. WhatsApp Business: iOS, Android and Web.