WhatsApp Business
Free WhatsApp app for small businesses, with a business profile, catalog, auto-replies and labels.
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Is WhatsApp Business free?
Free plan, plus paid plans
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About WhatsApp Business
WhatsApp Business is Meta's separate WhatsApp app for small businesses that talk to customers one-to-one. It runs on its own phone number and adds a business profile with hours, address and website, a product catalog customers can browse and order from, automatic greeting and away messages, quick replies for common questions, and labels for sorting chats. Broadcasts let you message many customers at once, and newer Business Broadcast tools add scheduling and insights in some countries. Customers reach you through QR codes, short links and ads that click to WhatsApp on Facebook and Instagram. The app is free; a paid Meta Verified subscription adds a verification badge, impersonation protection, priority support and up to 10 linked devices for multiple agents. It suits shops and service businesses where the owner or a small team handles chats; larger teams needing a shared inbox, chatbots and campaign automation usually move to the WhatsApp Business Platform through a provider such as WATI or Interakt.
Best for: Small businesses where an owner or small team chats with customers directly on WhatsApp.
Pros and cons
What works
- Free, and customers already have WhatsApp
- Catalog, cart and auto-replies built in
- Click-to-WhatsApp ads connect to Facebook and Instagram
Why people leave
- Not a real team inbox; multi-agent use needs Meta Verified and caps at 10 devices
- No full chatbot or CRM features without moving to the API platform
- Some broadcast features are limited to select countries
WhatsApp Business vs WATI, Telegram and Interakt
From each app's listing and the prices verified on its own site. A dash means we haven't verified it yet.
| Attribute | WhatsApp Business | WATI | Telegram | Interakt |
|---|---|---|---|---|
| Pricing | Free plan + paid | Paid | Free plan + paid | Paid |
| Verified price | — | ₹2,699 a month, billed quarterly (Growth) | — | $55/month (Growth) |
| Free plan | Yes | No | Yes | No |
| Open source | No | No | No | No |
| Self-hostable | No | No | No | No |
| Platforms | iOS, Android, Web | Web, Android, iOS | Web, Windows, macOS, Linux, iOS, Android | Web, Android |
Full WhatsApp Business vs WATI comparisonFull WhatsApp Business vs Interakt comparison
Top WhatsApp Business alternatives
See all 6- 1
WATI68.8Moves you onto the WhatsApp API with a shared team inbox, chatbots and bulk campaigns.
- 2
Telegram66.2Free messenger with business features such as greetings, hours and quick replies, without Meta.
- 3
Interakt64.8Affordable WhatsApp API provider with a team inbox, catalog sales and automations for small shops.
- 4AiAiSensy57.5
Builds on the WhatsApp Business API to add broadcasts to large lists, chatbots and a shared team inbox the free app lacks.
- 5
respond.io52.6Shared inbox for WhatsApp plus Instagram, Messenger and other channels, with workflow automation.
Why people left WhatsApp Business
In reviewers' own words, from reviews of the apps they moved to. These are their opinions, not ours.
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WhatsApp Business: common questions
What is WhatsApp Business?
WhatsApp Business: Free WhatsApp app for small businesses, with a business profile, catalog, auto-replies and labels. Best for small businesses where an owner or small team chats with customers directly on WhatsApp. Available for iOS, Android and Web.
Is WhatsApp Business free?
WhatsApp Business has a free plan and paid plans.
Is WhatsApp Business open source?
No, WhatsApp Business is not open source.
What platforms does WhatsApp Business run on?
WhatsApp Business is available for iOS, Android and Web.
What are the best alternatives to WhatsApp Business?
The highest-ranked WhatsApp Business alternatives right now are WATI, Telegram and Interakt. See the full ranked list for pricing, platforms and verified facts.
WhatsApp Business vs WATI: what's the difference?
WhatsApp Business is free with paid plans; WATI is a paid product. Both run on iOS, Android and Web.