Lose It! vs WeightWatchers

Updated November 2026 · AppBreakup editorial

Lose It!

Weight-loss app that sets a daily calorie budget and logs food by search, barcode or photo.

Free plan + paid

Visit Lose It! Lose It! profile

WeightWatchers

Weight-loss program built around its Points system, with coaching, community and GLP-1 medical care.

Paid

Visit WeightWatchers WeightWatchers profile

The short answer

Lose It! suits people who want a straightforward calorie budget and fast food logging, with a free tier covering the basics. WeightWatchers suits people who want a structured program with its Points system, coaching, community and, for eligible US members, GLP-1 medical care. The main difference: Lose It! is a calorie-counting app, WeightWatchers is a paid weight-loss program.

Lose It! or WeightWatchers: our take

Both apps aim at weight loss, but they work in different ways. Lose It! sets a daily calorie budget from your goal, and you log food against it by searching, scanning a barcode or taking a photo with its Smart Camera. It also tracks water, macros and exercise and connects to Apple Health and Google Fit. WeightWatchers uses its Points system instead of raw calories, turning nutrition data into a single number per food so you can eat what you like within a daily budget; the budget can be adjusted for situations like diabetes or breastfeeding.

Support is the other big gap. Lose It! is a self-guided tracker. WeightWatchers is a program with tiers: Core is app-only, Core+ adds coaching and workshops, and Med+ is a clinical tier where eligible members can get GLP-1 medication prescriptions through an affiliated medical group alongside behavioural support. Some areas also have in-person workshops. With 60+ years of history, WeightWatchers has a large member community that many people find motivating.

Pricing follows from that. Lose It! has a free tier for core calorie tracking, with Premium unlocking extra goals, more detailed insights and many planning features. WeightWatchers has no free plan, and frequent introductory offers make its real monthly price hard to compare. Both run on iPhone and Android with a web account. Lose It! is made by FitNow, Inc., part of Ziff Davis.

Pick Lose It! if you are comfortable counting calories, want quick logging and would rather not pay, or pay little. Pick WeightWatchers if you have struggled with plain calorie counting, want coaching or community accountability, or are interested in medically supported weight loss and qualify for it. Neither is aimed at muscle gain or detailed micronutrient tracking.

Choose Lose It! if…

People who want a simple daily calorie budget for losing weight
You want a free option (WeightWatchers is paid only)
Clear daily calorie budget tied to a weight goal
Barcode scanner and photo-based food logging

Choose WeightWatchers if…

People who want a flexible points-based plan with coaching, community or medical support
Points system allows any food within a budget
Tiers from app-only to clinical GLP-1 care

What is Lose It!?

Lose It! is a calorie counter built around weight loss. You enter your goal, it sets a daily calorie budget, and you log food against it by searching, scanning a package barcode or snapping a photo with its Smart Camera feature. It also tracks water, macros and exercise, connects to Apple Health and Google Fit, and sends progress reports by email. The app is made by FitNow, Inc., part of Ziff Davis, and has been around since 2008. A free tier covers the core calorie tracking; a Premium subscription unlocks extra goals and more detailed insights. It runs on iPhone and Android, with a web log-in. The trade-off: the focus is squarely on losing weight, so people tracking for muscle gain or micronutrients will find less here than in Cronometer, and many of the more useful planning features sit behind Premium.

What is WeightWatchers?

WeightWatchers (also styled WW) has run weight-loss programs for more than 60 years and now delivers them mainly through its app. The core idea is the Points system, which turns nutrition data into a single number per food so you can eat what you like within a daily budget; it can be adjusted for situations like diabetes or breastfeeding. Plans range from app-only Core, to Core+ with extra coaching and workshops, to Med+, a clinical tier where eligible members get prescriptions for GLP-1 medications through an affiliated medical group alongside behavioural support. It suits people who want a structured, flexible program and like community accountability. Everything is subscription based with no free tier, and frequent introductory offers make the true monthly price hard to compare. The app runs on iPhone and Android with a web account, and in-person workshops are available in some areas.

Side by side

Attribute	Lose It!	WeightWatchers
Pricing	Free plan + paid	Paid
Open source	No	No
Self-hostable	No	No
Platforms	iOS, Android, Web	iOS, Android, Web
Best for	People who want a simple daily calorie budget for losing weight	People who want a flexible points-based plan with coaching, community or medical support
Status	Active	Active