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Funnel alternatives: 5 apps ranked by verified data

Facts checked Nov 8, 2026AppBreakup editorialHow we rankAll data integration and ELT tools

Top picks

  • Airbyte logo

    Best overall

    Airbyte

    Starting price: $20/month (cloud)

  • Fivetran logo

    Best free option

    Fivetran

    Starting price: Usage-based; $5 monthly base charge per standard connection

  • Airbyte logo

    Best open source

    Airbyte

    Starting price: $20/month (cloud)

Common reasons people leave Funnel: starter plan has far fewer connectors and destinations than Business, and warehouse destinations and Snowflake need higher plans. We ranked 5 alternatives by how directly each one replaces Funnel, then by reviews, real visits and how recently each app's facts were checked against its own website. Airbyte currently ranks first.

Quick comparison

#AppPricingVerified priceOpen sourcePlatformsVerified factsScore
1Airbyte logoAirbyteOpen source$20/month (cloud)YesWeb, Self-hosted5 of 576.8
2Supermetrics logoSupermetricsPaid$55/month billed monthlyNoWeb4 of 468.8
3Fivetran logoFivetranFree plan + paidUsage-based; $5 monthly base charge per standard connectionNoWeb6 of 664.8
4Whatagraph logoWhatagraphPaid€699/month (billed annually)NoWeb4 of 451.2
5AgencyAnalytics logoAgencyAnalyticsPaid$20 per client/month (billed annually)NoWeb4 of 450.0
  1. Airbyte logo

    1. AirbyteTop pick

    Best for: Data engineers who want open-source ELT they can self-host and extend with custom connectors

    Open sourceSelf-hostableWeb, Self-hosted

    76.8

    score / 100

    Why switch from Funnel

    Open-source and self-hostable, avoiding a subscription for basic marketing connectors.

    Pros

    • Core engine is free to self-host with no row-based fees
    • Connector Builder and CDK make custom sources straightforward
    • Same pipelines can move between self-hosted and managed cloud

    Cons

    • Self-hosting means you handle upgrades, scaling and failed syncs
    • Community connectors vary in quality and maintenance
    • SSO and faster sync schedules are limited to higher paid plans
    Visit Airbyte Details and reviews
    How this score is calculated
    Editorial fit ×0.377
    Reviews ×0.363
    Clicks (90 days) ×0.15100
    Freshness ×0.15100
    Votes ×0.150

    0 counted reviews, 0 up and 0 down votes. Full formula

    Is Airbyte a good Funnel alternative?

    Verified facts

    5 of 5 verified
    Self-hosting
    Free (Airbyte Core)
    Checked Nov 8, 2026airbyte.com(opens source in a new tab)
    Starting price
    $20/month (cloud)
    Checked Nov 8, 2026airbyte.com(opens source in a new tab)
    Free trial
    14 days, no credit card
    Checked Nov 8, 2026airbyte.com(opens source in a new tab)
    Connectors
    700+
    Checked Nov 8, 2026airbyte.com(opens source in a new tab)
    Open source
    Yes
    Checked Nov 1, 2026github.com(opens source in a new tab)
  2. Supermetrics logo

    2. Supermetrics

    Best for: Marketers and agencies reporting on ad, social and SEO data in Sheets, Looker Studio or BI tools

    PaidWeb

    68.8

    score / 100

    Why switch from Funnel

    Cheaper entry point for piping ad data into Looker Studio, Sheets or Excel.

    Pros

    • Deep coverage of ad, social and SEO platforms
    • Works with the reporting tools marketers already use, from Sheets to Power BI
    • Warehouse loading available for teams that outgrow spreadsheets

    Cons

    • Entry plans limit you to a few data sources and one destination
    • Add-ons for extra sources, users and accounts raise costs quickly
    • Less suited to non-marketing sources like production databases
    Visit Supermetrics Details and reviews
    How this score is calculated
    Editorial fit ×0.3100
    Reviews ×0.363
    Clicks (90 days) ×0.150
    Freshness ×0.15100
    Votes ×0.150

    0 counted reviews, 0 up and 0 down votes. Full formula

    Is Supermetrics a good Funnel alternative?

    Verified facts

    4 of 4 verified
    Starting price
    $55/month billed monthly
    Checked Nov 8, 2026supermetrics.com(opens source in a new tab)
    Free trial
    14 days, no card
    Checked Nov 8, 2026supermetrics.com(opens source in a new tab)
    Destinations
    Looker Studio, Google Sheets, Excel, Power BI
    Checked Nov 8, 2026supermetrics.com(opens source in a new tab)
    Data warehouses
    BigQuery, Snowflake, Redshift
    Checked Nov 8, 2026supermetrics.com(opens source in a new tab)
  3. Fivetran logo

    3. Fivetran

    Best for: Data teams that want hands-off, reliable connectors into a cloud warehouse and can pay for volume

    Free plan + paidWeb

    64.8

    score / 100

    Why switch from Funnel

    Broader connector catalogue beyond marketing, for teams building a full warehouse.

    Pros

    • Large catalogue of fully managed connectors, including enterprise databases and SAP
    • Handles schema changes and retries without manual pipeline work
    • Free plan covers small workloads, and each new connection gets a trial

    Cons

    • Usage-based pricing by monthly active rows is hard to predict and gets expensive at scale
    • No self-hosted open-source edition; hybrid deployment is a paid option
    • Custom sources need extra work compared with tools that have a connector SDK
    Visit Fivetran Details and reviews
    How this score is calculated
    Editorial fit ×0.387
    Reviews ×0.363
    Clicks (90 days) ×0.150
    Freshness ×0.15100
    Votes ×0.150

    0 counted reviews, 0 up and 0 down votes. Full formula

    Is Fivetran a good Funnel alternative?

    Verified facts

    6 of 6 verified
    Free plan
    Yes
    Checked Nov 8, 2026fivetran.com(opens source in a new tab)
    Free trial
    14 days per new connection
    Checked Nov 8, 2026fivetran.com(opens source in a new tab)
    Connectors
    750+
    Checked Nov 8, 2026fivetran.com(opens source in a new tab)
    Pricing model
    Usage-based (monthly active rows)
    Checked Nov 8, 2026fivetran.com(opens source in a new tab)
    Starting price
    Usage-based; $5 monthly base charge per standard connection
    Checked Nov 8, 2026fivetran.com(opens source in a new tab)
    Annual contract discount
    Up to 22%
    Checked Nov 8, 2026fivetran.com(opens source in a new tab)
  4. Whatagraph logo

    4. Whatagraph

    Best for: Agencies and multi-brand teams that want blended cross-channel reports with little manual work

    PaidWeb

    51.2

    score / 100

    Why switch from Funnel

    Combines data collection with ready-made, white-labelled client reports.

    Pros

    • Unlimited users and reports on every plan
    • Data blending and custom metrics without a separate warehouse
    • EU data centre available on all plans

    Cons

    • High entry price billed annually, and plan changes go through sales
    • Public API and BigQuery transfer are limited to the top plan or add-ons
    • Credits per connected account can add up for agencies with many clients
    Visit Whatagraph Details and reviews
    How this score is calculated
    Editorial fit ×0.341
    Reviews ×0.363
    Clicks (90 days) ×0.150
    Freshness ×0.15100
    Votes ×0.150

    0 counted reviews, 0 up and 0 down votes. Full formula

    Is Whatagraph a good Funnel alternative?

    Verified facts

    4 of 4 verified
    Starting price
    €699/month (billed annually)
    Checked Nov 8, 2026whatagraph.com(opens source in a new tab)
    Users
    Unlimited
    Checked Nov 8, 2026whatagraph.com(opens source in a new tab)
    Data location
    EU data centre available
    Checked Nov 8, 2026whatagraph.com(opens source in a new tab)
    White label
    Yes
    Checked Nov 8, 2026whatagraph.com(opens source in a new tab)
  5. AgencyAnalytics logo

    5. AgencyAnalytics

    Best for: Small and mid-size marketing agencies that send branded monthly reports to many clients

    PaidWeb

    50.0

    score / 100

    Why switch from Funnel

    Simple per-client pricing for agencies that mainly need branded reports.

    Pros

    • Simple per-client pricing with unlimited staff, reports and data sources
    • Full white-labelling, including custom domain and client portal
    • Built-in rank tracking add-on reduces the number of SEO tools needed

    Cons

    • Cost grows linearly with client count, which adds up for large rosters
    • About 90 integrations, fewer than dedicated data-pipeline tools
    • Designed around agency-client reporting, less suited to in-house BI
    Visit AgencyAnalytics Details and reviews
    How this score is calculated
    Editorial fit ×0.338
    Reviews ×0.363
    Clicks (90 days) ×0.150
    Freshness ×0.15100
    Votes ×0.150

    0 counted reviews, 0 up and 0 down votes. Full formula

    Is AgencyAnalytics a good Funnel alternative?

    Verified facts

    4 of 4 verified
    Starting price
    $20 per client/month (billed annually)
    Checked Nov 8, 2026agencyanalytics.com(opens source in a new tab)
    Free trial
    14 days, no card
    Checked Nov 8, 2026agencyanalytics.com(opens source in a new tab)
    Integrations
    90+
    Checked Nov 8, 2026agencyanalytics.com(opens source in a new tab)
    Money-back guarantee
    30 days
    Checked Nov 8, 2026agencyanalytics.com(opens source in a new tab)

The best Funnel alternative for…

The highest-ranked app in this list for each need.

Airbyte logo

Best Funnel alternative for most people

Airbyte

Open-source and self-hostable, avoiding a subscription for basic marketing connectors.

Airbyte logo

Best Funnel alternative for a free option

Airbyte

Open-source and self-hostable, avoiding a subscription for basic marketing connectors.

Fivetran logo

Best Funnel alternative for a free plan you can upgrade

Fivetran

Broader connector catalogue beyond marketing, for teams building a full warehouse.

Airbyte logo

Best Funnel alternative for open source

Airbyte

Open-source and self-hostable, avoiding a subscription for basic marketing connectors.

Airbyte logo

Best Funnel alternative for self-hosting

Airbyte

Open-source and self-hostable, avoiding a subscription for basic marketing connectors.

Supermetrics logo

Best Funnel alternative for working in the browser

Supermetrics

Cheaper entry point for piping ad data into Looker Studio, Sheets or Excel.

Funnel alternatives: common questions

What is the best alternative to Funnel?

Airbyte ranks first right now. Open-source and self-hostable, avoiding a subscription for basic marketing connectors. Supermetrics and Fivetran follow it in our ranking.

Funnel vs Airbyte: what's the difference?

Funnel is a paid product; Airbyte is free and open source. Verified prices: Funnel $300/month (billed annually), Airbyte $20/month (cloud). Airbyte is open source and Funnel is not. Both run on Web.

Is Funnel free?

Funnel is a paid product. Starting price: $300/month (billed annually); Pricing basis: Not charged by data volume. Checked on Funnel's own site, November 2026.

How much do Funnel alternatives cost?

Verified prices for the top-ranked Funnel alternatives: Airbyte, $20/month (cloud); Supermetrics, $55/month billed monthly; Fivetran, Usage-based; $5 monthly base charge per standard connection; Whatagraph, €699/month (billed annually); AgencyAnalytics, $20 per client/month (billed annually). Each price was checked on the app's own site; see each card below for the date and source.

Is there a free alternative to Funnel?

Yes. Airbyte (open source) and Fivetran (free plan + paid) have a free option. Check each app's verified facts for current plan limits.

Is there an open-source alternative to Funnel?

Yes: Airbyte. Airbyte can also be self-hosted.

Why do people switch from Funnel?

The complaints we hear most: starter plan has far fewer connectors and destinations than Business; warehouse destinations and Snowflake need higher plans; measurement features are a separate, ad-spend-based add-on.

How is this list ranked?

Every app is scored with the same published formula: how directly it replaces Funnel, reviews (weighted by verification), visits from AppBreakup, how recently its facts were checked against its own website, and reader votes.