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Keap alternatives: 5 apps ranked by verified data

Facts checked Oct 25, 2026AppBreakup editorialHow we rank

Common reasons people leave Keap: expensive compared with simple CRMs, and prices scale with contact count. We ranked 5 alternatives by how directly each one replaces Keap, then by reviews, real visits and how recently each app's facts were checked against its own website. HubSpot CRM currently ranks first.

Quick comparison

#AppPricingOpen sourcePlatformsVerified factsScore
1HubSpot CRM logoHubSpot CRMFree plan + paidNoWeb, iOS, Android +15 of 566.5
2Zoho CRM logoZoho CRMFree plan + paidNoWeb, iOS, Android4 of 462.6
3Nutshell logoNutshellPaidNoWeb, iOS, Android3 of 359.6
4Bitrix24 logoBitrix24Free plan + paidNoWeb, Windows, macOS +43 of 357.2
5Pipedrive logoPipedrivePaidNoWeb, iOS, Android4 of 455.3
  1. HubSpot CRM logo

    1. HubSpot CRMTop pick

    Best for: Small and mid-sized teams that want sales and marketing data in one easy CRM

    Free plan + paidWeb, iOS, Android, Browser extension

    66.5

    score / 100

    Why switch from Keap

    Free CRM with marketing automation available as you grow.

    Pros

    • Free tier with no time limit covers the basics well
    • Sales, marketing and service activity on one contact timeline
    • Easy to set up without a consultant
    • Large integration marketplace

    Cons

    • Big price jump from Starter to Professional editions
    • Many automation features are locked to higher tiers
    • Less flexible data modelling than Salesforce
    Visit HubSpot CRM Details and reviews
    How this score is calculated
    Editorial fit ×0.3100
    Reviews ×0.363
    Clicks (90 days) ×0.150
    Freshness ×0.1585
    Votes ×0.150

    0 counted reviews, 0 up and 0 down votes. Full formula

    Is HubSpot CRM a good Keap alternative?

    Verified facts

    5 of 5 verified
    Free plan
    Yes, no expiration
    Checked Oct 25, 2026hubspot.com(opens source in a new tab)
    Credit card for free plan
    Not required
    Checked Oct 25, 2026hubspot.com(opens source in a new tab)
    Integrations
    2,000+ marketplace apps
    Checked Oct 25, 2026hubspot.com(opens source in a new tab)
    Customers
    306,000+ in 135+ countries
    Checked Oct 25, 2026hubspot.com(opens source in a new tab)
    API
    Yes
    Checked Oct 25, 2026developers.hubspot.com(opens source in a new tab)
  2. Zoho CRM logo

    2. Zoho CRM

    Best for: Cost-conscious businesses that want deep CRM features and other Zoho apps

    Free plan + paidWeb, iOS, Android

    62.6

    score / 100

    Why switch from Keap

    CRM with automation at a much lower starting price.

    Pros

    • Enterprise-level features at a fraction of Salesforce's price
    • Deep customisation with modules, Blueprint and scripting
    • Native links to the rest of the Zoho suite

    Cons

    • Busy interface with many settings to learn
    • Support quality is reported as inconsistent
    • Free edition is limited to three users
    Visit Zoho CRM Details and reviews
    How this score is calculated
    Editorial fit ×0.387
    Reviews ×0.363
    Clicks (90 days) ×0.150
    Freshness ×0.1585
    Votes ×0.150

    0 counted reviews, 0 up and 0 down votes. Full formula

    Is Zoho CRM a good Keap alternative?

    Verified facts

    4 of 4 verified
    Free plan
    Up to 3 users
    Checked Oct 25, 2026zoho.com(opens source in a new tab)
    Free trial
    Yes, on paid editions
    Checked Oct 25, 2026zoho.com(opens source in a new tab)
    AI assistant
    Zia
    Checked Oct 25, 2026zoho.com(opens source in a new tab)
    Customers
    300,000+ businesses
    Checked Oct 25, 2026zoho.com(opens source in a new tab)
  3. Nutshell logo

    3. Nutshell

    Best for: Small B2B sales teams that want structure without enterprise complexity

    PaidWeb, iOS, Android

    59.6

    score / 100

    Why switch from Keap

    Sales CRM with built-in email marketing for small teams.

    Pros

    • Easy to learn with guided pipeline stages
    • Live support included on every plan
    • Built-in calling and email sequences

    Cons

    • No free plan
    • Email marketing is a paid add-on
    • Smaller integration catalogue than HubSpot
    Visit Nutshell Details and reviews
    How this score is calculated
    Editorial fit ×0.377
    Reviews ×0.363
    Clicks (90 days) ×0.150
    Freshness ×0.1585
    Votes ×0.150

    0 counted reviews, 0 up and 0 down votes. Full formula

    Is Nutshell a good Keap alternative?

    Verified facts

    3 of 3 verified
    Starting price
    $13 per user/month
    Checked Oct 25, 2026nutshell.com(opens source in a new tab)
    Free trial
    14 days
    Checked Oct 25, 2026nutshell.com(opens source in a new tab)
    Support
    Live support on every plan
    Checked Oct 25, 2026nutshell.com(opens source in a new tab)
  4. Bitrix24 logo

    4. Bitrix24

    Best for: Budget-minded companies wanting CRM, tasks and chat in a single platform

    Free plan + paidSelf-hostableWeb, Windows, macOS, Linux, iOS, Android, Self-hosted

    57.2

    score / 100

    Why switch from Keap

    All-in-one CRM with marketing tools and a free plan.

    Pros

    • Free plan with unlimited users
    • Flat per-organisation pricing on paid plans
    • On-premise edition available

    Cons

    • Crowded interface with a steep setup
    • Most features are irrelevant if you only need a CRM
    • Free plan has storage and feature limits
    Visit Bitrix24 Details and reviews
    How this score is calculated
    Editorial fit ×0.369
    Reviews ×0.363
    Clicks (90 days) ×0.150
    Freshness ×0.1585
    Votes ×0.150

    0 counted reviews, 0 up and 0 down votes. Full formula

    Is Bitrix24 a good Keap alternative?

    Verified facts

    3 of 3 verified
    Free plan
    Yes, unlimited users
    Checked Oct 25, 2026bitrix24.com(opens source in a new tab)
    Starting price
    $49/organisation/month billed annually, 5 users
    Checked Oct 25, 2026bitrix24.com(opens source in a new tab)
    Self-hosting
    Yes, on-premise edition
    Checked Oct 25, 2026bitrix24.com(opens source in a new tab)
  5. Pipedrive logo

    5. Pipedrive

    Best for: Small and mid-sized sales teams focused on closing deals through clear stages

    PaidWeb, iOS, Android

    55.3

    score / 100

    Why switch from Keap

    Focused sales pipeline CRM if you don't need marketing automation.

    Pros

    • Pipeline board is easy to learn and keep updated
    • Activity reminders keep reps focused on next steps
    • Large integration marketplace and open API

    Cons

    • No free plan, only a trial
    • Useful features are spread across paid add-ons
    • Thin on marketing and customer service tools
    Visit Pipedrive Details and reviews
    How this score is calculated
    Editorial fit ×0.363
    Reviews ×0.363
    Clicks (90 days) ×0.150
    Freshness ×0.1585
    Votes ×0.150

    0 counted reviews, 0 up and 0 down votes. Full formula

    Is Pipedrive a good Keap alternative?

    Verified facts

    4 of 4 verified
    Free trial
    14 days, no credit card
    Checked Oct 25, 2026pipedrive.com(opens source in a new tab)
    Integrations
    500+
    Checked Oct 25, 2026pipedrive.com(opens source in a new tab)
    API
    Yes, with developer sandbox
    Checked Oct 25, 2026developers.pipedrive.com(opens source in a new tab)
    Customers
    100,000+ companies
    Checked Oct 25, 2026pipedrive.com(opens source in a new tab)

The best Keap alternative for…

The highest-ranked app in this list for each need.

HubSpot CRM logo

Best Keap alternative for most people

HubSpot CRM

Free CRM with marketing automation available as you grow.

Zoho CRM logo

Best Keap alternative for a free plan you can upgrade

Zoho CRM

CRM with automation at a much lower starting price.

Bitrix24 logo

Best Keap alternative for self-hosting

Bitrix24

All-in-one CRM with marketing tools and a free plan.

Bitrix24 logo

Best Keap alternative for Mac

Bitrix24

All-in-one CRM with marketing tools and a free plan.

Bitrix24 logo

Best Keap alternative for Windows

Bitrix24

All-in-one CRM with marketing tools and a free plan.

Bitrix24 logo

Best Keap alternative for Linux

Bitrix24

All-in-one CRM with marketing tools and a free plan.

Nutshell logo

Best Keap alternative for iPhone and Android

Nutshell

Sales CRM with built-in email marketing for small teams.

Pipedrive logo

Best Keap alternative for working in the browser

Pipedrive

Focused sales pipeline CRM if you don't need marketing automation.

Keap alternatives: common questions

What is the best alternative to Keap?

HubSpot CRM ranks first right now. Free CRM with marketing automation available as you grow. Zoho CRM and Nutshell follow it in our ranking.

Is there a free alternative to Keap?

Yes. HubSpot CRM (free plan + paid), Zoho CRM (free plan + paid) and Bitrix24 (free plan + paid) have a free option. Check each app's verified facts for current plan limits.

Is there an open-source alternative to Keap?

None of the 5 alternatives in this list is open source.

Which Keap alternatives work on Linux?

Bitrix24 runs on Linux.

Why do people switch from Keap?

The complaints we hear most: expensive compared with simple CRMs; prices scale with contact count; sales pipeline tools are lighter than dedicated CRMs.

How is this list ranked?

Every app is scored with the same published formula: how directly it replaces Keap, reviews (weighted by verification), visits from AppBreakup, how recently its facts were checked against its own website, and reader votes.