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Mailchimp alternatives: 7 apps ranked by verified data

Facts checked Oct 25, 2026AppBreakup editorialHow we rank

Common reasons people leave Mailchimp: gets expensive as your contact count grows, and free plan is very limited. We ranked 7 alternatives by how directly each one replaces Mailchimp, then by reviews, real visits and how recently each app's facts were checked against its own website. MailerLite currently ranks first.

Quick comparison

#AppPricingOpen sourcePlatformsVerified factsScore
1MailerLite logoMailerLiteFree plan + paidNoWeb, iOS, Android3 of 366.5
2Brevo logoBrevoFree plan + paidNoWeb, iOS, Android4 of 462.6
3Kit logoKitFree plan + paidNoWeb, iOS, Android3 of 359.6
4Klaviyo logoKlaviyoFree plan + paidNoWeb, iOS, Android3 of 357.2
5ActiveCampaign logoActiveCampaignPaidNoWeb, iOS, Android3 of 355.3
6Constant Contact logoConstant ContactPaidNoWeb, iOS, Android3 of 353.6
7Sender logoSenderFree plan + paidNoWeb3 of 352.3
  1. MailerLite logo

    1. MailerLiteTop pick

    Best for: Small businesses and creators who want good design and automation at a low price

    Free plan + paidWeb, iOS, Android

    66.5

    score / 100

    Why switch from Mailchimp

    Similar features with a cleaner editor and noticeably lower prices as your list grows.

    Pros

    • Clean interface with three email editors
    • Automations, landing pages and websites included
    • Cheaper than Mailchimp at most list sizes

    Cons

    • Strict account approval process
    • Free plan is small
    • Reporting and automation less deep than premium tools
    Visit MailerLite Details and reviews
    How this score is calculated
    Editorial fit ×0.3100
    Reviews ×0.363
    Clicks (90 days) ×0.150
    Freshness ×0.1585
    Votes ×0.150

    0 counted reviews, 0 up and 0 down votes. Full formula

    Is MailerLite a good Mailchimp alternative?

    Verified facts

    3 of 3 verified
    Free plan
    250 subscribers, 2,500 emails/month
    Checked Oct 25, 2026mailerlite.com(opens source in a new tab)
    Free trial
    14 days
    Checked Oct 25, 2026mailerlite.com(opens source in a new tab)
    Email editors
    Drag & drop, custom HTML, simple
    Checked Oct 25, 2026mailerlite.com(opens source in a new tab)
  2. Brevo logo

    2. Brevo

    Best for: Businesses with large contact lists that want email, SMS and a CRM in one place

    Free plan + paidWeb, iOS, Android

    62.6

    score / 100

    Why switch from Mailchimp

    Prices by emails sent rather than contacts, so large lists cost far less.

    Pros

    • Priced by emails sent, not contacts stored
    • Email, SMS, WhatsApp and transactional email together
    • Free plan with daily sending allowance

    Cons

    • Free plan has a daily send limit and branding
    • Editor and templates less polished than some rivals
    • SMS credits cost extra
    Visit Brevo Compare with MailchimpDetails and reviews
    How this score is calculated
    Editorial fit ×0.387
    Reviews ×0.363
    Clicks (90 days) ×0.150
    Freshness ×0.1585
    Votes ×0.150

    0 counted reviews, 0 up and 0 down votes. Full formula

    Is Brevo a good Mailchimp alternative?

    Verified facts

    4 of 4 verified
    Free plan
    Up to 300 emails per day
    Checked Oct 25, 2026brevo.com(opens source in a new tab)
    Free plan terms
    Free forever, no card needed
    Checked Oct 25, 2026brevo.com(opens source in a new tab)
    Starter volume
    From 5,000 emails per month
    Checked Oct 25, 2026brevo.com(opens source in a new tab)
    Transactional messaging
    Email, SMS and WhatsApp via SMTP and API
    Checked Oct 25, 2026brevo.com(opens source in a new tab)
  3. Kit logo

    3. Kit

    Best for: Creators who want to grow an email list and sell digital products or paid newsletters

    Free plan + paidWeb, iOS, Android

    59.6

    score / 100

    Why switch from Mailchimp

    Built for creators, with a free plan covering a much larger list.

    Pros

    • Free plan covers a large subscriber list
    • Creator-friendly selling, tips and paid newsletters
    • Simple tag-based automations and sequences

    Cons

    • Plain templates with limited design control
    • Paid plans get expensive at large list sizes
    • Lighter reporting than marketing-automation suites
    Visit Kit Details and reviews
    How this score is calculated
    Editorial fit ×0.377
    Reviews ×0.363
    Clicks (90 days) ×0.150
    Freshness ×0.1585
    Votes ×0.150

    0 counted reviews, 0 up and 0 down votes. Full formula

    Is Kit a good Mailchimp alternative?

    Verified facts

    3 of 3 verified
    Free plan
    Up to 10,000 subscribers
    Checked Oct 25, 2026kit.com(opens source in a new tab)
    Creator plan
    $33/month for 1,000 subscribers
    Checked Oct 25, 2026kit.com(opens source in a new tab)
    Free trial
    14 days
    Checked Oct 25, 2026kit.com(opens source in a new tab)
  4. Klaviyo logo

    4. Klaviyo

    Best for: Ecommerce brands that want automation driven by purchase and browsing data

    Free plan + paidWeb, iOS, Android

    57.2

    score / 100

    Why switch from Mailchimp

    Deeper ecommerce data and segmentation for online stores.

    Pros

    • Deep ecommerce data, segmentation and predictive metrics
    • Strong pre-built flows for carts, browsing and win-back
    • Revenue reporting per campaign and flow

    Cons

    • Expensive for large lists
    • Overkill for non-ecommerce businesses
    • Steep learning curve
    Visit Klaviyo Compare with MailchimpDetails and reviews
    How this score is calculated
    Editorial fit ×0.369
    Reviews ×0.363
    Clicks (90 days) ×0.150
    Freshness ×0.1585
    Votes ×0.150

    0 counted reviews, 0 up and 0 down votes. Full formula

    Is Klaviyo a good Mailchimp alternative?

    Verified facts

    3 of 3 verified
    Free plan
    250 profiles, 500 emails/month
    Checked Oct 25, 2026klaviyo.com(opens source in a new tab)
    Free plan channels
    Email, SMS, Customer Hub, reporting
    Checked Oct 25, 2026klaviyo.com(opens source in a new tab)
    Free plan mobile messaging
    $5 of SMS/mobile messages per month
    Checked Oct 25, 2026klaviyo.com(opens source in a new tab)
  5. ActiveCampaign logo

    5. ActiveCampaign

    Best for: Small and mid-sized businesses that rely on complex automated nurture sequences

    PaidWeb, iOS, Android

    55.3

    score / 100

    Why switch from Mailchimp

    More powerful automation and a built-in CRM for growing businesses.

    Pros

    • One of the most flexible automation builders available
    • Built-in CRM, lead scoring and pipelines
    • Large library of integrations and automation recipes

    Cons

    • No free plan
    • Pricier than simpler newsletter tools
    • Many options make it complex for small teams
    Visit ActiveCampaign Details and reviews
    How this score is calculated
    Editorial fit ×0.363
    Reviews ×0.363
    Clicks (90 days) ×0.150
    Freshness ×0.1585
    Votes ×0.150

    0 counted reviews, 0 up and 0 down votes. Full formula

    Is ActiveCampaign a good Mailchimp alternative?

    Verified facts

    3 of 3 verified
    Plus plan allowance
    10,000 sends/month at 1,000 contacts
    Checked Oct 25, 2026activecampaign.com(opens source in a new tab)
    Pro plan allowance
    12,000 sends/month, 3 seats
    Checked Oct 25, 2026activecampaign.com(opens source in a new tab)
    Money-back guarantee
    30 days
    Checked Oct 25, 2026activecampaign.com(opens source in a new tab)
  6. Constant Contact logo

    6. Constant Contact

    Best for: Small businesses and nonprofits that value hands-on support over advanced features

    PaidWeb, iOS, Android

    53.6

    score / 100

    Why switch from Mailchimp

    A similar small-business tool with phone support and event features.

    Pros

    • Easy to learn with many templates
    • Good phone and chat support
    • Event registration and social posting included

    Cons

    • No free plan
    • Basic automation and segmentation
    • Relatively expensive for the features
    Visit Constant Contact Details and reviews
    How this score is calculated
    Editorial fit ×0.357
    Reviews ×0.363
    Clicks (90 days) ×0.150
    Freshness ×0.1585
    Votes ×0.150

    0 counted reviews, 0 up and 0 down votes. Full formula

    Is Constant Contact a good Mailchimp alternative?

    Verified facts

    3 of 3 verified
    Billing basis
    Monthly, by highest contact tier reached
    Checked Oct 25, 2026community.constantcontact.com(opens source in a new tab)
    Send limit
    10–24× your contact tier per month
    Checked Oct 25, 2026community.constantcontact.com(opens source in a new tab)
    Overage fee
    $0.002 per email
    Checked Oct 25, 2026community.constantcontact.com(opens source in a new tab)
  7. Sender logo

    7. Sender

    Best for: Small businesses and stores that want email and SMS on a tight budget

    Free plan + paidWeb

    52.3

    score / 100

    Why switch from Mailchimp

    Much cheaper, with a generous free plan and the core features most small lists need.

    Pros

    • Large free plan
    • Email and SMS with ecommerce automations
    • Simple, modern interface

    Cons

    • Sender branding on the free plan
    • Smaller integration list
    • Basic reporting
    Visit Sender Details and reviews
    How this score is calculated
    Editorial fit ×0.353
    Reviews ×0.363
    Clicks (90 days) ×0.150
    Freshness ×0.1585
    Votes ×0.150

    0 counted reviews, 0 up and 0 down votes. Full formula

    Is Sender a good Mailchimp alternative?

    Verified facts

    3 of 3 verified
    Free plan
    2,500 subscribers, 15,000 emails/month
    Checked Oct 25, 2026sender.net(opens source in a new tab)
    Free plan duration
    Never expires
    Checked Oct 25, 2026sender.net(opens source in a new tab)
    Branding
    Removed on paid plans
    Checked Oct 25, 2026sender.net(opens source in a new tab)

The best Mailchimp alternative for…

The highest-ranked app in this list for each need.

MailerLite logo

Best Mailchimp alternative for most people

MailerLite

Similar features with a cleaner editor and noticeably lower prices as your list grows.

Brevo logo

Best Mailchimp alternative for a free plan you can upgrade

Brevo

Prices by emails sent rather than contacts, so large lists cost far less.

Kit logo

Best Mailchimp alternative for iPhone and Android

Kit

Built for creators, with a free plan covering a much larger list.

Klaviyo logo

Best Mailchimp alternative for working in the browser

Klaviyo

Deeper ecommerce data and segmentation for online stores.

Mailchimp alternatives: common questions

What is the best alternative to Mailchimp?

MailerLite ranks first right now. Similar features with a cleaner editor and noticeably lower prices as your list grows. Brevo and Kit follow it in our ranking.

Is there a free alternative to Mailchimp?

Yes. MailerLite (free plan + paid), Brevo (free plan + paid), Kit (free plan + paid) and Klaviyo (free plan + paid) have a free option. Check each app's verified facts for current plan limits.

Is there an open-source alternative to Mailchimp?

None of the 7 alternatives in this list is open source.

Why do people switch from Mailchimp?

The complaints we hear most: gets expensive as your contact count grows; free plan is very limited; automation is less flexible than specialist tools.

How is this list ranked?

Every app is scored with the same published formula: how directly it replaces Mailchimp, reviews (weighted by verification), visits from AppBreakup, how recently its facts were checked against its own website, and reader votes.