Kit
Email marketing for creators, formerly ConvertKit, with a free plan for large lists.
- Verified facts
- 3 of 3
- Alternatives ranked
- 6
- Approved reviews
- 0
- Visits sent from here
- 0
About Kit
Kit, called ConvertKit until 2024, is email marketing built for creators: writers, podcasters, YouTubers, coaches and course sellers. It focuses on growing and monetising a list rather than ecommerce flows, with landing pages, sign-up forms, tag-based subscribers, visual automations and sequences, and built-in selling of digital products, paid newsletters and tips. The Creator Network and recommendations help creators grow by promoting each other. The free plan covers a large number of subscribers with unlimited landing pages and forms, while paid Creator and Pro plans add automations, integrations, sponsorship tools and deliverability features, priced by subscriber count after a trial. Templates are deliberately plain, since creator newsletters tend to be text-first, which may disappoint brands that want designed emails. Reporting and segmentation are lighter than marketing-automation suites. It overlaps with newsletter platforms like beehiiv, but Kit leans more toward automation and selling than toward hosting a publication website.
Best for: Creators who want to grow an email list and sell digital products or paid newsletters.
Pros and cons
What works
- Free plan covers a large subscriber list
- Creator-friendly selling, tips and paid newsletters
- Simple tag-based automations and sequences
Why people leave
- Plain templates with limited design control
- Paid plans get expensive at large list sizes
- Lighter reporting than marketing-automation suites
Top Kit alternatives
See all 6- 1
MailerLite62.6Lower prices and a richer editor for creators who want designed emails.
- 2
Flodesk59.6Design-led emails with flat pricing, popular with visual creators.
- 3
SendFox57.2A budget creator tool with a lifetime-deal option.
- 4
beehiiv54.5Newsletter publishing with a website, ad network and growth tools built in.
- 5
EmailOctopus53.6A cheap, simple newsletter sender for creators on a budget.
Why people left Kit
In reviewers' own words, from reviews of the apps they moved to. These are their opinions, not ours.
No switching stories yet. If you moved away from Kit, review the app you switched to and tell us why.
Reviews
No approved reviews yet. How we verify reviewers
Write a review of Kit
Kit: common questions
Is Kit free?
Kit has a free plan and paid plans. Free plan: Up to 10,000 subscribers (checked on Kit's own site).
Is Kit open source?
No, Kit is not open source.
What platforms does Kit run on?
Kit is available for Web, iOS and Android.
What are the best alternatives to Kit?
The highest-ranked Kit alternatives right now are MailerLite, Flodesk and SendFox. See the full ranked list for pricing, platforms and verified facts.