Mailchimp
The best-known email marketing platform for small businesses, now owned by Intuit.
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- 4 of 4
- Alternatives ranked
- 7
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About Mailchimp
Mailchimp is the email marketing service most small businesses try first. It covers newsletters and campaigns with a drag-and-drop editor and templates, audience management with tags and segments, automated customer journeys, landing pages, sign-up forms, SMS, basic websites and reporting, plus a separate transactional email product. Its integration list is long, with Shopify, WooCommerce, Canva, Stripe and Zapier among hundreds of others. Intuit bought the company in 2021, and it now leans on AI-assisted content and QuickBooks ties. Pricing is based on contacts, with a small free plan and Essentials, Standard and Premium tiers; costs rise quickly as your list grows, and unsubscribed or inactive contacts can still count toward your bill unless you archive them. Automation is capable but less flexible than ActiveCampaign or Klaviyo at the higher end. It is a safe, familiar choice for a small list, and many people move away once their contact count makes the price hard to justify.
Best for: Small businesses that want a familiar, all-round tool with lots of integrations.
Pros and cons
What works
- Easy editor, templates and a huge integration list
- Covers email, SMS, landing pages and simple automations
- Free plan for trying it with a small list
Why people leave
- Gets expensive as your contact count grows
- Free plan is very limited
- Automation is less flexible than specialist tools
Top Mailchimp alternatives
See all 7- 1
MailerLite66.5Similar features with a cleaner editor and noticeably lower prices as your list grows.
- 2
Brevo62.6Prices by emails sent rather than contacts, so large lists cost far less.
- 3
Kit59.6Built for creators, with a free plan covering a much larger list.
- 4
Klaviyo57.2Deeper ecommerce data and segmentation for online stores.
- 5
ActiveCampaign55.3More powerful automation and a built-in CRM for growing businesses.
Why people left Mailchimp
In reviewers' own words, from reviews of the apps they moved to. These are their opinions, not ours.
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Reviews
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Mailchimp: common questions
Is Mailchimp free?
Mailchimp has a free plan and paid plans. Free plan: 250 contacts, 500 sends/month (checked on Mailchimp's own site).
Is Mailchimp open source?
No, Mailchimp is not open source.
What platforms does Mailchimp run on?
Mailchimp is available for Web, iOS and Android.
What are the best alternatives to Mailchimp?
The highest-ranked Mailchimp alternatives right now are MailerLite, Brevo and Kit. See the full ranked list for pricing, platforms and verified facts.