
1. AmplitudeTop pick
Best for: Product teams that want deep behavioural analytics and experiments on one platform
66.5
score / 100
Why switch from Mixpanel
The closest like-for-like rival, with a larger free event allowance and strong behavioural cohorts.
Pros
- Strong behavioural cohorts, paths and retention analysis
- Free plan with unlimited seats and a large event allowance
- Experiments, replay and guides share the same user data
Cons
- Steep learning curve for the more advanced charts
- Enterprise contracts are costly
- Getting value requires disciplined event instrumentation
How this score is calculated
0 counted reviews, 0 up and 0 down votes. Full formula
Verified facts
4 of 4 verified- Plus plan
- Starts at $0, scales with event volume
- Checked Oct 25, 2026amplitude.com(opens source in a new tab)




