Kissmetrics
Person-based analytics that connects marketing campaigns, product behaviour and revenue for SaaS and ecommerce.
- Verified facts
- 4 of 4
- Alternatives ranked
- 5
- Approved reviews
- 0
- Visits sent from here
- 0
About Kissmetrics
Kissmetrics is one of the older analytics products, built around people rather than sessions or pageviews. Every event is tied to an identified person, so you can follow someone from the campaign that brought them in, through sign-up and trial, to payment and renewal, and see which channels produce paying customers rather than just visits. Reports cover funnels, cohorts, populations of reusable user groups and revenue, and newer features let you ask questions in plain English or from an AI assistant. It targets SaaS, ecommerce and lead-generation businesses, and markets itself partly as a fix for frustrations with Google Analytics 4. There is a free plan with a monthly event allowance and a few seats, and a Growth plan priced by event volume with unlimited seats. It is less suited to deep in-product analysis of complex apps, and its interface feels dated next to newer tools. It runs in the browser.
Best for: SaaS and ecommerce marketers tying campaigns to paying customers.
Pros and cons
What works
- Ties every event to a person across sessions and devices
- Shows which campaigns produce revenue, not just visits
- Free plan with a monthly event allowance
Why people leave
- Free plan limited to a few seats
- Less depth for complex in-app product analysis
- Interface feels older than newer rivals
Top Kissmetrics alternatives
See all 5- 1
Mixpanel66.5More powerful product analytics with a larger free event allowance.
- 2
Woopra62.6Another person-centric journey analytics tool with automations.
- 3
Amplitude59.6Deeper behavioural analysis and experiments for product teams.
- 4
PostHog57.2Product and web analytics with replay and flags in one tool.
- 5
OpenPanel55.3Open-source, self-hostable event analytics at a low price.
Why people left Kissmetrics
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Kissmetrics: common questions
Is Kissmetrics free?
Kissmetrics has a free plan and paid plans. Free plan: 100k events/month, 3 seats (checked on Kissmetrics's own site).
Is Kissmetrics open source?
No, Kissmetrics is not open source. Open-source alternatives include PostHog and OpenPanel.
What platforms does Kissmetrics run on?
Kissmetrics is available for Web.
What are the best alternatives to Kissmetrics?
The highest-ranked Kissmetrics alternatives right now are Mixpanel, Woopra and Amplitude. See the full ranked list for pricing, platforms and verified facts.