Clay
Spreadsheet-style data enrichment platform that pulls from 150+ data providers and AI agents for outbound.
Updated · AppBreakup editorial · Web
Is Clay free?
Free plan, plus paid plans
- Starting price:
- From $185 a month (Launch)
- Free plan:
- Yes, 100 data credits and 500 actions/month
Checked on Clay's site Nov 8, 2026
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About Clay
Clay looks like a spreadsheet, but each column can call a data provider, an AI model or another app. Go-to-market teams load a list of companies or people, then run 'waterfalls' that try several providers in turn until they find an email, phone number or firmographic detail, and use Clay's AI research agent (Claygent) to answer custom questions from the web. Results can feed CRM records, ad audiences, Clay's own email sequencer or an outside sequencing tool. It suits RevOps people and so-called GTM engineers who like building workflows more than reps who just want to look up a contact. Pricing has a free tier with unlimited seats and small monthly allowances, then paid plans metered in two units: actions for platform work and data credits for purchased data. You can plug in your own provider API keys to avoid data credit costs. It runs in the browser. The flexibility comes with a learning curve, and costs can be hard to predict at volume.
Best for: RevOps and growth teams that want to build custom enrichment and prospecting workflows from many data sources.
Clay pricing (checked Nov 8, 2026)
Each line is quoted from Clay's own site, with the page it came from.
| Plan or term | What it says | Checked | Source |
|---|---|---|---|
| Free plan | Yes, 100 data credits and 500 actions/month | Nov 8, 2026 | clay.com |
| Starting price | From $185 a month (Launch) | Nov 8, 2026 | clay.com |
| Growth plan | From $495 a month | Nov 8, 2026 | clay.com |
| Free trial | 14 days | Nov 8, 2026 | clay.com |
Pros and cons
What works
- Combines 150+ data providers so one tool can fill gaps another misses
- AI research agent generates custom data points from the web
- Free plan with unlimited seats and tables
- Bring-your-own API keys skip data credit costs
Why people leave
- Two usage meters (actions and data credits) make costs hard to predict
- Phone enrichment and CRM integrations need paid tiers
- Steep learning curve compared with simple contact lookup tools
Clay vs Apollo.io, ZoomInfo and Lusha
From each app's listing and the prices verified on its own site. A dash means we haven't verified it yet.
| Attribute | Clay | Apollo.io | ZoomInfo | Lusha |
|---|---|---|---|---|
| Pricing | Free plan + paid | Free plan + paid | Paid | Free plan + paid |
| Verified price | From $185 a month (Launch) | — | — | — |
| Free plan | Yes, 100 data credits and 500 actions/month | Yes, no time limit | No | 40 credits per month |
| Open source | No | No | No | No |
| Self-hostable | No | No | No | No |
| Platforms | Web | Web, Browser extension | Web, Browser extension, iOS, Android | Web, Browser extension |
Top Clay alternatives
See all 9- 1
Apollo.io68.8Own contact database plus sequences in one cheaper tool, without building enrichment workflows yourself.
- 2
ZoomInfo64.8Single large proprietary dataset with intent signals, for enterprises that prefer one vendor over waterfalls.
- 3
Lusha61.8Much simpler: look up emails and phone numbers from a browser extension, with a free plan.
- 4
Hunter57.5Focused email finding and verification at a lower, more predictable price.
- 5
LinkedIn Sales Navigator55.9Builds lead lists straight from LinkedIn's own member data with advanced filters, without a separate enrichment table.
Why people left Clay
In reviewers' own words, from reviews of the apps they moved to. These are their opinions, not ours.
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Clay: common questions
What is Clay?
Clay: Spreadsheet-style data enrichment platform that pulls from 150+ data providers and AI agents for outbound. Best for revOps and growth teams that want to build custom enrichment and prospecting workflows from many data sources. Available for Web.
Is Clay free?
Clay has a free plan and paid plans. Free plan: Yes, 100 data credits and 500 actions/month (checked on Clay's own site).
How much does Clay cost?
Clay is free with paid plans. Free plan: Yes, 100 data credits and 500 actions/month; Starting price: From $185 a month (Launch); Growth plan: From $495 a month; Free trial: 14 days. Checked on Clay's own site, November 2026.
Does Clay have a free trial or refund?
Free trial: 14 days. Source: Clay's own site.
Is Clay open source?
No, Clay is not open source.
What platforms does Clay run on?
Clay is available for Web.
What are the best alternatives to Clay?
The highest-ranked Clay alternatives right now are Apollo.io, ZoomInfo and Lusha. See the full ranked list for pricing, platforms and verified facts.
Clay vs Apollo.io: what's the difference?
Both Clay and Apollo.io are free with paid plans. Only Apollo.io runs on Browser extension.