Frontegg
Customer identity for B2B SaaS with an embeddable admin portal and entitlements.
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About Frontegg
Frontegg is a hosted customer identity platform with a strong focus on B2B SaaS. Alongside a customisable hosted login with passwords, social, passwordless, MFA and enterprise SSO, it gives your customers a self-service admin portal you embed in your product, where their admins can invite users, assign roles, configure SSO and SCIM, manage API tokens and view audit logs. Entitlements and feature flags let you tie features to plans, and it supports multi-tenant hierarchies and fine-grained authorization models. Newer products target identity for AI agents. There is a pay-as-you-go plan that is free up to a set number of users, with enterprise plans negotiated with sales. It runs as a cloud service. Frontegg appeals to SaaS teams that want to hand customer user management back to the customer, though the depth of the platform means more to configure than a simple login service.
Best for: B2B SaaS companies that want customers to manage their own users, SSO and roles.
Pros and cons
What works
- Embeddable self-service admin portal for your customers
- Entitlements and feature flags tied to plans
- Enterprise SSO connections included on the free tier
Why people leave
- Paid enterprise pricing is only available through sales
- Cloud only
- More concepts to configure than a simple login service
Top Frontegg alternatives
See all 5- 1
WorkOS66.5Free for the first million users, with its own self-serve admin portal for SSO setup.
- 2
PropelAuth62.6Simpler, transparently priced B2B auth with unlimited SAML on paid plans.
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Descope59.6Visual flow builder plus multi-tenancy for B2B and consumer apps.
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Auth057.2Broader platform with B2B organisations and a large extension ecosystem.
- 5
Zitadel55.3Open-source multi-tenant identity you can self-host.
Why people left Frontegg
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Frontegg: common questions
Is Frontegg free?
Frontegg has a free plan and paid plans. Free plan: Up to 7,500 users (checked on Frontegg's own site).
Is Frontegg open source?
No, Frontegg is not open source. Open-source alternatives include Zitadel.
What platforms does Frontegg run on?
Frontegg is available for Web.
What are the best alternatives to Frontegg?
The highest-ranked Frontegg alternatives right now are WorkOS, PropelAuth and Descope. See the full ranked list for pricing, platforms and verified facts.