Lose It! vs MyFitnessPal

Updated November 2026 · AppBreakup editorial

Lose It!

Weight-loss app that sets a daily calorie budget and logs food by search, barcode or photo.

Free plan + paid

Visit Lose It! Lose It! profile

MyFitnessPal

Calorie and macro tracking app with a very large food database, barcode scanning and device sync.

Free plan + paid

Visit MyFitnessPal MyFitnessPal profile

The short answer

Lose It! suits people who want a simple daily calorie budget for losing weight, with barcode and photo logging. MyFitnessPal suits people who want the largest food database and wide device sync for everyday calorie and macro counting. The biggest difference is focus: Lose It! is built around weight loss, MyFitnessPal is a broader food diary with 20.5M foods and 40+ integrations.

Lose It! or MyFitnessPal: our take

Lose It! starts from your weight goal and sets a daily calorie budget, then you log food against it by search, barcode scan or a photo with its Smart Camera feature. It also tracks water, macros and exercise, connects to Apple Health and Google Fit, and emails progress reports. It is made by FitNow, Inc., part of Ziff Davis. The free tier covers core calorie tracking, and Premium adds extra goals and more detailed insights. Its narrow focus is the trade-off: people tracking for muscle gain or micronutrients get less, and many planning features need Premium.

MyFitnessPal is a food diary built on a database of 20.5M foods, including restaurant items and user-added entries, and it totals calories, macros and many micronutrients. Exercise, weight and steps can be logged, and it syncs with 40+ apps and devices such as Apple Watch, Fitbit and Garmin. The free version covers basic food and weight tracking but shows ads. Premium adds Barcode Scan, Meal Scan and Voice Log, custom macro goals by day, a net-carbs mode, intermittent fasting tools and no ads, with a 7-day trial for first-time Premium users. Because many foods are user-added, entries can be duplicated or inaccurate.

Both run on iPhone, Android and the web. One practical difference: Lose It! lists barcode scanning among its core features, while MyFitnessPal puts barcode scanning behind Premium.

Choose Lose It! if your goal is losing weight and you want a clear daily number with quick logging. Choose MyFitnessPal if you eat out often and need restaurant entries, want to sync a wide range of wearables, or track macros and goals beyond weight loss. If micronutrient accuracy matters most, neither is the strongest option, and a more nutrition-focused tracker may serve better.

Choose Lose It! if…

People who want a simple daily calorie budget for losing weight
Clear daily calorie budget tied to a weight goal
Barcode scanner and photo-based food logging

Choose MyFitnessPal if…

People who want the biggest food database and wide device sync for everyday calorie counting
Food database of over 20 million items, incl. restaurant dishes
Syncs with 40+ apps and devices

What is Lose It!?

Lose It! is a calorie counter built around weight loss. You enter your goal, it sets a daily calorie budget, and you log food against it by searching, scanning a package barcode or snapping a photo with its Smart Camera feature. It also tracks water, macros and exercise, connects to Apple Health and Google Fit, and sends progress reports by email. The app is made by FitNow, Inc., part of Ziff Davis, and has been around since 2008. A free tier covers the core calorie tracking; a Premium subscription unlocks extra goals and more detailed insights. It runs on iPhone and Android, with a web log-in. The trade-off: the focus is squarely on losing weight, so people tracking for muscle gain or micronutrients will find less here than in Cronometer, and many of the more useful planning features sit behind Premium.

What is MyFitnessPal?

MyFitnessPal is the best-known calorie counter. You log meals into a food diary drawn from a database of more than 20 million foods, including restaurant menu items and user-added entries, and the app totals calories, macros and many micronutrients against your goals. Exercise, weight and steps can be logged too, and it syncs with dozens of apps and devices such as Apple Watch, Fitbit and Garmin. The free version covers basic food and weight tracking. Premium adds barcode scanning, photo-based Meal Scan, Voice Log, custom macro goals by day, a net-carbs mode, intermittent fasting tools and an ad-free experience, with a free trial for first-time subscribers. It runs on iPhone, Android and the web. The trade-off: barcode scanning, once free, is now a paid feature, the free tier shows ads, and because many foods are added by users, entries can be duplicated or inaccurate. People who care about micronutrient accuracy often prefer Cronometer.

Side by side

Attribute	Lose It!	MyFitnessPal
Pricing	Free plan + paid	Free plan + paid
Open source	No	No
Self-hostable	No	No
Platforms	iOS, Android, Web	iOS, Android, Web
Best for	People who want a simple daily calorie budget for losing weight	People who want the biggest food database and wide device sync for everyday calorie counting
Status	Active	Active

Verified facts, compared

Facts both apps publish, checked on each vendor's own site.

Fact	Lose It!	MyFitnessPal
Integrations	Apple Health, Google Fit	40+ apps and devices