Route Mobile
Indian CPaaS provider for A2P SMS, WhatsApp, RCS, voice and email with direct operator links.
Updated · AppBreakup editorial · Web
Is Route Mobile free?
No, it's a paid product
1 alternative with a free optionSwitch from Route Mobile to
All 5- Verified facts
- 3 of 3
- Alternatives ranked
- 5
- Approved reviews
- 0
- Visits sent from here
- 0
About Route Mobile
Route Mobile is a cloud communications provider founded in Mumbai, now majority-owned by Belgian telecom group Proximus. Businesses use it for application-to-person SMS such as OTPs and alerts, two-way messaging, WhatsApp Business, RCS business messaging, Viber, voice and email, and telecom operators buy its SMS firewall and hub products to protect and monetise their networks. Ready-made connectors add Route Mobile SMS or WhatsApp to CRMs including Salesforce, Zoho, HubSpot, Freshworks and LeadSquared. Its biggest markets are India, the Middle East, Africa and Latin America, where banks, ecommerce and telecom firms send large volumes through it. Prices are quoted by sales according to channel, country and volume; there are no public self-serve plans. It suits enterprises and aggregators that need high-volume messaging with strong local operator connections more than small developer teams wanting a quick sign-up.
Best for: Enterprises and banks sending high-volume OTPs and alerts across India, MEA and LATAM.
Pros and cons
What works
- Covers SMS, WhatsApp, RCS, Viber, voice and email
- Ready-made CRM connectors for Salesforce, Zoho and HubSpot
- Products for telecom operators as well as businesses
Why people leave
- No public pricing or self-serve sign-up
- Website and product names are cluttered and hard to navigate
- Smaller developer community than Twilio
Route Mobile vs Tata Communications Kaleyra, Gupshup and MSG91
From each app's listing and the prices verified on its own site. A dash means we haven't verified it yet.
| Attribute | Route Mobile | Tata Communications Kaleyra | Gupshup | MSG91 |
|---|---|---|---|---|
| Pricing | Paid | Paid | Paid | Free plan + paid |
| Verified price | — | — | — | ₹1,500 a month (Hello Basic, plus 18% GST) |
| Free plan | No | No | No | Yes, 2 inboxes and 50 tickets |
| Open source | No | No | No | No |
| Self-hostable | No | No | No | No |
| Platforms | Web | Web | Web | Web |
Top Route Mobile alternatives
See all 5- 1TaTata Communications Kaleyra68.8
Similar India-born enterprise CPaaS, backed by Tata Communications' voice network.
- 2
Gupshup64.8Stronger focus on WhatsApp chatbots and conversational commerce.
- 3
MSG9161.8Self-serve Indian SMS and OTP platform that small teams can start on without a sales call.
- 4
Infobip59.4Global omnichannel CPaaS with a contact-centre product and broad operator reach.
- 5
Twilio57.5Self-serve global APIs with published prices and extensive docs.
Why people left Route Mobile
In reviewers' own words, from reviews of the apps they moved to. These are their opinions, not ours.
No switching stories yet. If you moved away from Route Mobile, review the app you switched to and tell us why.
Reviews
No approved reviews yet. How we verify reviewers
Write a review of Route Mobile
Route Mobile: common questions
What is Route Mobile?
Route Mobile: Indian CPaaS provider for A2P SMS, WhatsApp, RCS, voice and email with direct operator links. Best for enterprises and banks sending high-volume OTPs and alerts across India, MEA and LATAM. Available for Web.
Is Route Mobile free?
No, Route Mobile is a paid product.
Is Route Mobile open source?
No, Route Mobile is not open source.
What platforms does Route Mobile run on?
Route Mobile is available for Web.
What are the best alternatives to Route Mobile?
The highest-ranked Route Mobile alternatives right now are Tata Communications Kaleyra, Gupshup and MSG91. See the full ranked list for pricing, platforms and verified facts.
Route Mobile vs Tata Communications Kaleyra: what's the difference?
Both Route Mobile and Tata Communications Kaleyra are paid products. Both run on Web.