Amazon vs Flipkart
Updated November 2026 · AppBreakup editorial
Amazon
The world's largest online store, selling almost everything with fast Prime delivery.
Flipkart
India's large general online marketplace for electronics, fashion, home goods and groceries.
The short answer
For shoppers in India, Amazon and Flipkart are the two biggest general marketplaces and overlap on most categories. Flipkart is strong on phones and electronics, big sale events, cash on delivery and EMI plans, and delivers only within India. Amazon runs stores in many countries and bundles Prime Video, music and photo storage into its paid membership. The choice often comes down to price on the day and seller ratings.
Amazon or Flipkart: our take
Both sell nearly everything, from phones and large appliances to clothing, books and groceries, and most listings on both come from third-party sellers. That means seller quality varies on each, and checking ratings is worthwhile. Flipkart is particularly known for phones and electronics and for its large sale events, especially around Diwali. It is part of a group that also runs the fashion store Myntra, the budget marketplace Shopsy and the travel site Cleartrip, and it is majority-owned by Walmart. Amazon operates separate stores in many countries, including amazon.in, and is known for quick delivery and a very large review base, though its search results can be crowded with sponsored listings and lookalike brands.
Payment and returns differ. Flipkart offers cash on delivery on orders up to ₹50,000, UPI, cards and credit card EMI plans from 3 to 24 months with no processing fee from Flipkart. Return windows on Flipkart are set by each seller, so they vary by product. Amazon offers easy returns on most items sold or shipped by Amazon.
Shopping is free on both. Flipkart has an optional membership tier and a SuperCoins rewards scheme. Amazon's Prime adds fast free shipping on eligible items, Prime Video, music and unlimited photo storage, and its price differs by country. Both work on the web, Android and iOS, but Flipkart delivers only within India.
In India, pick Flipkart if you want sale-day prices on phones and electronics, cash on delivery or flexible EMI, or you already use Myntra and Shopsy. Pick Amazon if you value Prime's bundled video and music, or shop across countries. For big purchases, comparing the same product on both is sensible.
Which should you pick?
Choose Amazon if…
- Shoppers who want the widest selection and fast delivery, especially Prime members
- Largest selection of almost any online store
- Fast free delivery on eligible items with Prime
Choose Flipkart if…
- Shoppers in India who want wide choice, sale-day prices and cash-on-delivery or EMI payment
- Very wide range, especially strong on phones and electronics
- Cash on delivery and credit card EMI plans on many items
About each app
What is Amazon?
Amazon is the biggest online retailer in the US and many other countries, with separate stores such as amazon.com, amazon.co.uk, amazon.de and amazon.in. It sells almost every category of goods, from books, where it started, to electronics, groceries, clothing, household supplies and car parts, both from its own stock and from a large marketplace of third-party sellers, many of whom use Amazon's warehouses and delivery network. Shopping is free; Prime is the paid membership that adds fast free shipping on eligible items, Prime Video, music, photo storage and other perks, and its price differs by country. Amazon is known for quick delivery, an easy return process on most items and a very large review base. Downsides include search results crowded with sponsored listings and lookalike products, and uneven quality from some marketplace sellers. It runs on the web and in Android and iOS apps.
What is Flipkart?
Flipkart is one of India's two biggest online marketplaces, alongside Amazon India. It sells nearly everything, from phones, laptops and large appliances to clothing, furniture, books and groceries, with most listings coming from third-party sellers on its platform. It is known for big sale events, especially around Diwali, and for payment options that matter to Indian shoppers: cash on delivery, UPI, cards and no-cost or bank EMI plans on larger purchases. Returns, exchanges and replacements are set per product by the seller, so the return window varies. Flipkart is part of a group that also runs the fashion store Myntra, the budget marketplace Shopsy and the travel site Cleartrip, and it is majority-owned by Walmart. Shopping is free; an optional membership tier and a SuperCoins rewards scheme add perks. It works on the web and in Android and iOS apps, and delivers only within India.
Side by side
| Attribute | Amazon | Flipkart |
|---|---|---|
| Pricing | Free plan + paid | Free |
| Open source | No | No |
| Self-hostable | No | No |
| Platforms | Web, Android, iOS | Web, Android, iOS |
| Best for | Shoppers who want the widest selection and fast delivery, especially Prime members | Shoppers in India who want wide choice, sale-day prices and cash-on-delivery or EMI payment |
| Status | Active | Active |
Amazon vs Flipkart pricing
Amazon: free plan + paid
- Starting price: $14.99 a month (Prime Monthly) source
- Prime for Young Adults plan: $7.49 a month source
- Prime Access plan: $6.99 a month for eligible government assistance recipients source
- Free trial: 30 days source
- Prime Annual plan: $139 a year source
Flipkart: free
We couldn't verify Flipkart's plan details on its own site yet, so we don't list them.
Platforms
| Platform | Amazon | Flipkart |
|---|---|---|
| Web | ||
| iOS | ||
| Android |
Amazon facts
7 of 7 verified- Starting price
- $14.99 a month (Prime Monthly)
- Checked Nov 8, 2026amazon.com(opens source in a new tab)
- “Prime Monthly $14.99 per month”
- Photo storage
- Unlimited with Prime
- Checked Nov 8, 2026amazon.com(opens source in a new tab)
- “Amazon Photos Unlimited Photo Storage Free With Prime”
- Used goods
- Amazon Resale
- Checked Nov 8, 2026amazon.com(opens source in a new tab)
- “Amazon Resale Great Deals on Quality Used Products Whole Foods Market America’s Healthiest Grocery Store Woot!”
- Prime for Young Adults plan
- $7.49 a month
- Checked Nov 8, 2026amazon.com(opens source in a new tab)
- “Prime for Young Adults $7.49 per month”
- Prime Access plan
- $6.99 a month for eligible government assistance recipients
- Checked Nov 8, 2026amazon.com(opens source in a new tab)
- “Prime Access $6.99 per month after trial Start your free 30-day trial Enjoy your free 30-day trial of Prime.”
- Free trial
- 30 days
- Checked Nov 8, 2026amazon.com(opens source in a new tab)
- “Choose your plan Enjoy your free 30-day trial of Prime.”
- Prime Annual plan
- $139 a year
- Checked Nov 8, 2026amazon.com(opens source in a new tab)
- “Prime Monthly $14.99 per month after trial Prime Annual $139 per year after trial Prime for Young Adults $7.49 per month after trial Prime Access $6.”
Flipkart facts
5 of 5 verified- Cash on delivery
- Yes, orders up to ₹50,000
- Checked Nov 8, 2026flipkart.com(opens source in a new tab)
- “The maximum order value for a Cash on Delivery (C-o-D) payment is ₹50,000.”
- Credit card EMI
- 3 to 24 months
- Checked Nov 8, 2026flipkart.com(opens source in a new tab)
- “With Flipkart's credit card EMI option, you can choose to pay in easy installments of 3, 6, 9, 12, 18*, or 24 months”
- EMI processing fee
- None from Flipkart
- Checked Nov 8, 2026flipkart.com(opens source in a new tab)
- “NO processing fee charged for availing Flipkart's EMI payment option.”
- Returns
- Set by each seller
- Checked Nov 8, 2026flipkart.com(opens source in a new tab)
- “Returns Policy Returns is a scheme provided by respective sellers”
- Group companies
- Myntra, Cleartrip, Shopsy
- Checked Nov 8, 2026flipkart.com(opens source in a new tab)
- “GROUP COMPANIES Myntra Cleartrip Shopsy”
Pros and cons of Amazon
- Largest selection of almost any online store
- Fast free delivery on eligible items with Prime
- Easy returns on most items sold or shipped by Amazon
- Prime bundles video, music and photo storage
- Search results are crowded with sponsored listings and lookalike brands
- Marketplace seller quality is uneven
- Prime is a fairly expensive yearly subscription
Pros and cons of Flipkart
- Very wide range, especially strong on phones and electronics
- Cash on delivery and credit card EMI plans on many items
- Large sale events with deep discounts on popular products
- Delivers to a large share of Indian pin codes
- Return windows and rules vary by seller and product
- Third-party listings vary in quality, so seller ratings need checking
- Ships only within India
Other apps to consider
EtsyInstead of Amazon
Handmade and personalised goods from independent sellers instead of mass-market brands.
Amazon vs Flipkart: common questions
Is Amazon better than Flipkart?
For shoppers in India, Amazon and Flipkart are the two biggest general marketplaces and overlap on most categories. Flipkart is strong on phones and electronics, big sale events, cash on delivery and EMI plans, and delivers only within India. Amazon runs stores in many countries and bundles Prime Video, music and photo storage into its paid membership. The choice often comes down to price on the day and seller ratings.
Is Amazon free?
Amazon has a free plan, with paid plans for more features. See its verified pricing facts above for current limits.
Is Flipkart free?
Yes, Flipkart is free.
Is Amazon or Flipkart open source?
Neither is open source.
Which platforms do Amazon and Flipkart support?
Amazon: Web, Android and iOS. Flipkart: Web, Android and iOS.