Amazon alternatives: 7 apps ranked by verified data

Facts checked Nov 8, 2026AppBreakup editorialHow we rank All online shopping apps

Top picks

Best overall
Walmart
Starting price: $98 a year (Walmart+ annual)
Best free option
Target
Circle 360 price: $10.99/month or $99/year

Common reasons people leave Amazon: search results are crowded with sponsored listings and lookalike brands, and marketplace seller quality is uneven. We ranked 7 alternatives by how directly each one replaces Amazon, then by reviews, real visits and how recently each app's facts were checked against its own website. Walmart currently ranks first.

Quick comparison

#	App	Pricing	Verified price	Open source	Platforms	Verified facts	Score
1	Walmart	Free plan + paid	$98 a year (Walmart+ annual)	No	Web, Android, iOS	8 of 8	68.8
2	Target	Free plan + paid	$10.99/month or $99/year	No	Web, Android, iOS	5 of 5	64.8
3	Flipkart	Free	—	No	Web, Android, iOS	5 of 5	57.5
4	Etsy	Free	—	No	Web, Android, iOS	3 of 3	57.2
5	Best Buy	Free plan + paid	—	No	Web, iOS, Android	3 of 3	55.3
6	eBay	Free plan + paid	—	No	Web, iOS, Android	7 of 7	50.3
7	Wayfair	Free plan + paid	—	No	Web, iOS, Android	5 of 5	42.3

1. WalmartTop pick
Best for: US households who want low-price groceries and essentials delivered or ready for pickup
Free plan + paidWeb, Android, iOS
68.8
score / 100
Why switch from Amazon
The closest US rival, with cheaper groceries and a lower-priced membership.
Pros
Groceries and general merchandise in one order, with store pickup
Walmart+ costs less per year than Amazon Prime
Thousands of US stores for pickup and in-person returns
Half-price Walmart+ for students and government assistance recipients
Cons
Free grocery delivery needs a $35 minimum even with Walmart+
Marketplace sellers mixed with Walmart's own stock make shipping and returns uneven
Walmart.com and Walmart+ serve only US customers
Visit Walmart Compare with Amazon Details and reviews
How this score is calculated
Editorial fit ×0.3100
Reviews ×0.363
Clicks (90 days) ×0.150
Freshness ×0.15100
Votes ×0.150
0 counted reviews, 0 up and 0 down votes. Full formula
Is Walmart a good Amazon alternative?
Verified facts
8 of 8 verified
Walmart+ price
$98 per year
Checked Nov 8, 2026walmart.com(opens source in a new tab)
Walmart+ trial
30 days for $1
Checked Nov 8, 2026walmart.com(opens source in a new tab)
Free delivery minimum
$35 with Walmart+
Checked Nov 8, 2026walmart.com(opens source in a new tab)
Student price
$49 per year
Checked Nov 8, 2026walmart.com(opens source in a new tab)
Stores
More than 10,900 in 19 countries
Checked Nov 8, 2026corporate.walmart.com(opens source in a new tab)
Starting price
$98 a year (Walmart+ annual)
Checked Nov 8, 2026walmart.com(opens source in a new tab)
Free trial
30 days for $1
Checked Nov 8, 2026walmart.com(opens source in a new tab)
Student discount
$49 a year or $6.47 a month
Checked Nov 8, 2026walmart.com(opens source in a new tab)
2. Target
Best for: US shoppers who like Target's own brands and want quick pickup or same-day delivery
Free plan + paidWeb, Android, iOS
64.8
score / 100
Why switch from Amazon
Smaller but curated range with free drive-up pickup and same-day delivery.
Pros
Drive-up and in-store pickup are quick and free
Target-only home, kids and clothing brands
Free loyalty program with regular personalised deals
Circle 360 adds an extra 30 days to return items
Cons
Smaller catalogue than Amazon or Walmart
Same-day delivery through Circle 360 only at select stores
US only
Visit Target Compare with Amazon Details and reviews
How this score is calculated
Editorial fit ×0.387
Reviews ×0.363
Clicks (90 days) ×0.150
Freshness ×0.15100
Votes ×0.150
0 counted reviews, 0 up and 0 down votes. Full formula
Is Target a good Amazon alternative?
Verified facts
5 of 5 verified
Target Circle
Free to join
Checked Nov 8, 2026target.com(opens source in a new tab)
Circle 360 price
$10.99/month or $99/year
Checked Nov 8, 2026target.com(opens source in a new tab)
Circle 360 returns
Extra 30 days
Checked Nov 8, 2026target.com(opens source in a new tab)
Stores
More than 2,000 in the US
Checked Nov 8, 2026corporate.target.com(opens source in a new tab)
Owner of
Shipt and Roundel
Checked Nov 8, 2026corporate.target.com(opens source in a new tab)
3. Flipkart
Best for: Shoppers in India who want wide choice, sale-day prices and cash-on-delivery or EMI payment
FreeWeb, Android, iOS
57.5
score / 100
Why switch from Amazon
Amazon's main rival in India, often cheaper on phones during sale events.
Pros
Very wide range, especially strong on phones and electronics
Cash on delivery and credit card EMI plans on many items
Large sale events with deep discounts on popular products
Delivers to a large share of Indian pin codes
Cons
Return windows and rules vary by seller and product
Third-party listings vary in quality, so seller ratings need checking
Ships only within India
Visit Flipkart Compare with Amazon Details and reviews
How this score is calculated
Editorial fit ×0.363
Reviews ×0.363
Clicks (90 days) ×0.150
Freshness ×0.15100
Votes ×0.150
0 counted reviews, 0 up and 0 down votes. Full formula
Is Flipkart a good Amazon alternative?
Verified facts
5 of 5 verified
Cash on delivery
Yes, orders up to ₹50,000
Checked Nov 8, 2026flipkart.com(opens source in a new tab)
Credit card EMI
3 to 24 months
Checked Nov 8, 2026flipkart.com(opens source in a new tab)
EMI processing fee
None from Flipkart
Checked Nov 8, 2026flipkart.com(opens source in a new tab)
Returns
Set by each seller
Checked Nov 8, 2026flipkart.com(opens source in a new tab)
Group companies
Myntra, Cleartrip, Shopsy
Checked Nov 8, 2026flipkart.com(opens source in a new tab)
4. Etsy
Best for: Gift buyers after handmade, personalised or vintage items, and makers starting to sell online
FreeWeb, Android, iOS
57.2
score / 100
Why switch from Amazon
Handmade and personalised goods from independent sellers instead of mass-market brands.
Pros
Huge range of handmade, custom and vintage goods
Cheap to start selling: a small per-listing fee
Many sellers offer personalisation and made-to-order work
Ships internationally from many shops
Cons
Return policies and shipping times differ shop by shop
Some listings are resold mass-produced goods rather than handmade
Sellers pay transaction, payment and often ad fees on top of listing fees
Visit Etsy Compare with Amazon Details and reviews
How this score is calculated
Editorial fit ×0.369
Reviews ×0.363
Clicks (90 days) ×0.150
Freshness ×0.1585
Votes ×0.150
0 counted reviews, 0 up and 0 down votes. Full formula
Is Etsy a good Amazon alternative?
Verified facts
3 of 3 verified
Active sellers
1.9 million
Checked Nov 8, 2026etsy.com(opens source in a new tab)
Active buyers
31.7 million
Checked Nov 8, 2026etsy.com(opens source in a new tab)
Cost to start selling
20 cents per listing
Checked Nov 8, 2026etsy.com(opens source in a new tab)
5. Best Buy
Best for: US and Canadian shoppers buying electronics or appliances who want in-store pickup and setup help
Free plan + paidWeb, iOS, Android
55.3
score / 100
Why switch from Amazon
For electronics and appliances, Best Buy offers in-store pickup, price matching and Geek Squad setup and repairs.
Pros
More than 1,000 stores for same-day pickup and in-person returns
Geek Squad repairs, setup and in-home installation
Can see and try many products in store before buying
Cons
Only serves the United States and Canada
Narrower range than general marketplaces
Best perks need a paid membership
Visit Best Buy Compare with Amazon Details and reviews
How this score is calculated
Editorial fit ×0.363
Reviews ×0.363
Clicks (90 days) ×0.150
Freshness ×0.1585
Votes ×0.150
0 counted reviews, 0 up and 0 down votes. Full formula
Is Best Buy a good Amazon alternative?
Verified facts
3 of 3 verified
Stores
More than 1,000
Checked Nov 8, 2026corporate.bestbuy.com(opens source in a new tab)
Countries
United States and Canada
Checked Nov 8, 2026corporate.bestbuy.com(opens source in a new tab)
Employees
More than 85,000
Checked Nov 8, 2026corporate.bestbuy.com(opens source in a new tab)
6. eBay
Best for: Sellers of collectibles, parts and electronics who want a national or global audience
Free plan + paidWeb, iOS, Android
50.3
score / 100
Why switch from Amazon
Better for used, refurbished and collectible items, with auctions.
Pros
Huge audience, with international selling to 200+ countries
Auctions help price rare and collectible items
Built-in shipping labels, payments and buyer and seller protections
Store subscriptions and promotion tools for serious sellers
Cons
Final value fees take a meaningful cut of every sale
Shipping and packing add work compared with local pickup
Busy, cluttered interface with many fee and policy rules
Visit eBay Details and reviews
How this score is calculated
Editorial fit ×0.346
Reviews ×0.363
Clicks (90 days) ×0.150
Freshness ×0.1585
Votes ×0.150
0 counted reviews, 0 up and 0 down votes. Full formula
Is eBay a good Amazon alternative?
Verified facts
7 of 7 verified
International reach
Buyers in 200+ countries
Checked Nov 8, 2026ebay.com(opens source in a new tab)
Live selling
eBay Live
Checked Nov 8, 2026ebay.com(opens source in a new tab)
eBay Stores
Lower fees and marketing tools
Checked Nov 8, 2026ebay.com(opens source in a new tab)
AI listing tools
Yes
Checked Nov 8, 2026ebay.com(opens source in a new tab)
Free listings
250 free listings a month, then $0.35 each
Checked Nov 8, 2026ebay.com(opens source in a new tab)
Final value fee
13.6% for most categories (up to $7,500)
Checked Nov 8, 2026ebay.com(opens source in a new tab)
Per order fee
$0.30 for orders $10 or less, $0.40 over $10
Checked Nov 8, 2026ebay.com(opens source in a new tab)
7. Wayfair
Best for: US shoppers furnishing a home who want a huge choice of styles and price points in one place
Free plan + paidWeb, iOS, Android
42.3
score / 100
Why switch from Amazon
A dedicated home store with far more furniture, rugs and decor styles to choose from.
Pros
Very wide range of furniture, decor and appliances
Sister brands cover budget through luxury tastes
Frequent flash sales and large seasonal events
Optional rewards membership pays a percentage back
Cons
Product quality varies a lot between suppliers
Returning bulky items can be slow or costly
Rewards membership costs a yearly fee and is US-only
Visit Wayfair Details and reviews
How this score is calculated
Editorial fit ×0.312
Reviews ×0.363
Clicks (90 days) ×0.150
Freshness ×0.15100
Votes ×0.150
0 counted reviews, 0 up and 0 down votes. Full formula
Is Wayfair a good Amazon alternative?
Verified facts
5 of 5 verified
Rewards membership
$29 per year
Checked Nov 8, 2026wayfair.com(opens source in a new tab)
Rewards earned
5% back on every item
Checked Nov 8, 2026wayfair.com(opens source in a new tab)
Rewards eligibility
US residents 18+
Checked Nov 8, 2026wayfair.com(opens source in a new tab)
Mattress trial
100 nights
Checked Nov 8, 2026wayfair.com(opens source in a new tab)
Sister brands
AllModern, Birch Lane, Joss & Main, Perigold
Checked Nov 8, 2026wayfair.com(opens source in a new tab)

The best Amazon alternative for…

The highest-ranked app in this list for each need.

Best Amazon alternative for most people

Walmart

The closest US rival, with cheaper groceries and a lower-priced membership.

Best Amazon alternative for a free option

Flipkart

Amazon's main rival in India, often cheaper on phones during sale events.

Best Amazon alternative for a free plan you can upgrade

Target

Smaller but curated range with free drive-up pickup and same-day delivery.

Best Amazon alternative for iPhone and Android

Etsy

Handmade and personalised goods from independent sellers instead of mass-market brands.

Best Amazon alternative for working in the browser

Best Buy

For electronics and appliances, Best Buy offers in-store pickup, price matching and Geek Squad setup and repairs.

Amazon alternatives: common questions

What is the best alternative to Amazon?

Walmart ranks first right now. The closest US rival, with cheaper groceries and a lower-priced membership. Target and Flipkart follow it in our ranking.

Amazon vs Walmart: what's the difference?

Both Amazon and Walmart are free with paid plans. Verified prices: Amazon $14.99 a month (Prime Monthly), Walmart $98 a year (Walmart+ annual). Both run on Web, Android and iOS.

Is Amazon free?

Amazon is free with paid plans. Free trial: 30 days; Starting price: $14.99 a month (Prime Monthly); Prime Annual plan: $139 a year; Prime for Young Adults plan: $7.49 a month. Checked on Amazon's own site, November 2026.

How much do Amazon alternatives cost?

Verified prices for the top-ranked Amazon alternatives: Walmart, $98 a year (Walmart+ annual); Target, $10.99/month or $99/year. Each price was checked on the app's own site; see each card below for the date and source.

Is there a free alternative to Amazon?

Yes. Walmart (free plan + paid), Target (free plan + paid), Flipkart (free) and Etsy (free) have a free option. Check each app's verified facts for current plan limits.

Is there an open-source alternative to Amazon?

None of the 7 alternatives in this list is open source.

Why do people switch from Amazon?

The complaints we hear most: search results are crowded with sponsored listings and lookalike brands; marketplace seller quality is uneven; prime is a fairly expensive yearly subscription.

How is this list ranked?

Every app is scored with the same published formula: how directly it replaces Amazon, reviews (weighted by verification), visits from AppBreakup, how recently its facts were checked against its own website, and reader votes.

Top picks

Quick comparison

1. WalmartTop pick

Pros

Cons

Verified facts

2. Target

Pros

Cons

Verified facts

3. Flipkart

Pros

Cons

Verified facts

4. Etsy

Pros

Cons

Verified facts

5. Best Buy

Pros

Cons

Verified facts

6. eBay

Pros

Cons

Verified facts

7. Wayfair

Pros

Cons

Verified facts

The best Amazon alternative for…

Best Amazon alternative for most people

Best Amazon alternative for a free option

Best Amazon alternative for a free plan you can upgrade

Best Amazon alternative for iPhone and Android

Best Amazon alternative for working in the browser

Amazon alternatives: common questions

What is the best alternative to Amazon?

Amazon vs Walmart: what's the difference?

Is Amazon free?

How much do Amazon alternatives cost?

Is there a free alternative to Amazon?

Is there an open-source alternative to Amazon?

Why do people switch from Amazon?

How is this list ranked?