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Fitbit

Google's fitness trackers and health app for activity, sleep and heart data, now branded Google Health.

Free plan + paidFitness tracking apps

Updated · AppBreakup editorial · Android, iOS

Is Fitbit free?

Free plan, plus paid plans

Premium starting price:
$9.99

Checked on Fitbit's site Nov 8, 2026

Full Fitbit pricing and plans

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About Fitbit

Fitbit started as a maker of step-counting wristbands and is now Google's line of fitness trackers, sold alongside the Pixel Watch. The companion app, which Google has renamed the Google Health app, records steps, distance, heart rate, cardio load, readiness, exercise sessions and detailed sleep including stages and a nightly sleep score. Cycle tracking, nutrition logging and health metrics are folded into the same place. The core app is free with a Fitbit or Pixel Watch, while the Google Health Premium subscription adds a personal coach built on Gemini that writes and adjusts workout plans, explains sleep data and answers health questions. It suits people who want an all-day wearable with strong sleep tracking and a simple app, rather than a dedicated GPS sports watch. Trackers range from screenless bands to full smartwatches, and the app runs on Android and iPhone. Existing users should note the move from Fitbit accounts and branding to Google's.

Best for: People who want an everyday wearable with strong sleep tracking and an easy health app.

Fitbit pricing (checked Nov 8, 2026)

Each line is quoted from Fitbit's own site, with the page it came from.

Plan or termWhat it saysCheckedSource
Premium starting price$9.99Nov 8, 2026fitbit.com
Starting priceFrom $9.99 (Google Health Premium)Nov 8, 2026fitbit.com
Free trial3 months of coaching, per current offerNov 8, 2026fitbit.com
Full Fitbit pricing and cheaper alternatives

Pros and cons

What works

  • Detailed sleep tracking with stages and a sleep score
  • Wide hardware range, from screenless bands to smartwatches
  • Premium adds an AI coach that adapts workout plans

Why people leave

  • Needs Fitbit or Google hardware to be useful
  • Best coaching features sit behind a subscription
  • Ongoing rebrand to Google Health means account and app changes

Fitbit vs Garmin Connect, Strava and Peloton App

From each app's listing and the prices verified on its own site. A dash means we haven't verified it yet.

AttributeFitbitGarmin ConnectStravaPeloton App
PricingFree plan + paidFree plan + paidFree plan + paidPaid
Verified price$9.99———
Free planYesYesYes, free to join and useNo
Open sourceNoNoNoNo
Self-hostableNoNoNoNo
PlatformsAndroid, iOSWeb, iOS, AndroidWeb, iOS, AndroidiOS, Android, Web

Full Fitbit vs Strava comparisonFull Fitbit vs Peloton App comparison

Top Fitbit alternatives

See all 8
  1. 1Garmin Connect logo
    Garmin Connect

    Garmin watches add accurate GPS and long battery life, and the app has no subscription for core stats.

    68.8
  2. 2Strava logo
    Strava

    Works with almost any watch or phone, so you can track runs and rides without Google hardware.

    64.8
  3. 3Peloton App logo
    Peloton App

    If you mostly want guided workouts rather than a wearable, Peloton's classes run on any phone or TV.

    61.8
  4. 4Oura logo
    Oura

    Ring-based sleep, readiness and activity tracking for people who wore a Fitbit mainly for sleep data.

    57.5
  5. 5MyFitnessPal logo
    MyFitnessPal

    Much bigger food database for people whose main goal is tracking what they eat.

    51.2

Why people left Fitbit

In reviewers' own words, from reviews of the apps they moved to. These are their opinions, not ours.

No switching stories yet. If you moved away from Fitbit, review the app you switched to and tell us why.

Reviews

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Fitbit: common questions

What is Fitbit?

Fitbit: Google's fitness trackers and health app for activity, sleep and heart data, now branded Google Health. Best for people who want an everyday wearable with strong sleep tracking and an easy health app. Available for Android and iOS.

Is Fitbit free?

Fitbit has a free plan and paid plans.

How much does Fitbit cost?

Fitbit is free with paid plans. Premium starting price: $9.99; Starting price: From $9.99 (Google Health Premium); Free trial: 3 months of coaching, per current offer. Checked on Fitbit's own site, November 2026.

Does Fitbit have a free trial or refund?

Free trial: 3 months of coaching, per current offer. Source: Fitbit's own site.

Is Fitbit open source?

No, Fitbit is not open source.

What platforms does Fitbit run on?

Fitbit is available for Android and iOS.

What are the best alternatives to Fitbit?

The highest-ranked Fitbit alternatives right now are Garmin Connect, Strava and Peloton App. See the full ranked list for pricing, platforms and verified facts.

Fitbit vs Garmin Connect: what's the difference?

Both Fitbit and Garmin Connect are free with paid plans. Only Garmin Connect runs on Web.

See all 8 Fitbit alternatives