Fitbit pricing
Fitbit has a free plan and paid plans. Premium starting price: $9.99. Free trial: 3 months of coaching, per current offer.
Free plan + paidPrices last checked Nov 8, 2026
Fitbit plans and prices
Every line links to the page it came from. Prices are what Fitbit publishes; taxes, currency and regional pricing can change what you pay.
Fitbit pricing facts
3 of 3 verified- Premium starting price
- $9.99
- Checked Nov 8, 2026fitbit.com(opens source in a new tab)
- “Google Health Premium From $9.99”
- Starting price
- From $9.99 (Google Health Premium)
- Checked Nov 8, 2026fitbit.com(opens source in a new tab)
- “Google Health Premium From $9.99”
- Free trial
- 3 months of coaching, per current offer
- Checked Nov 8, 2026fitbit.com(opens source in a new tab)
- “Get 3 months of personalized health coaching. Try it on us Your personal health coach, built with Gemini.”
Fitbit price history
We've tracked Fitbit's prices since Nov 8, 2026 and re-check them against fitbit.com regularly. No price changes so far.
Fitbit alternatives by price
Starting prices from each app's own site, ranked by our alternatives score.
| App | Pricing | Price | Free plan |
|---|---|---|---|
 Strava | Free plan + paid | — | Yes, free to join and use |
 Oura | Paid | $5.99 a month or $69.99 a year (US, before tax) | No |
 MyFitnessPal | Free plan + paid | — | Yes |
 Garmin Connect | Free plan + paid | — | — |
 Peloton App | Paid | — | No |
 Zepp | Free | — | — |
 Ultrahuman | Paid | — | No |
 WHOOP | Paid | — | No |
Fitbit pricing: common questions
Is Fitbit free?
Fitbit has a free plan and paid plans.
How much does Fitbit cost?
Premium starting price: $9.99, according to fitbit.com (checked Nov 8, 2026). Prices can vary by country and billing period.
Does Fitbit have a free trial?
Yes: 3 months of coaching, per current offer.
What are free alternatives to Fitbit?
Free or freemium alternatives include Garmin Connect, Strava, MyFitnessPal and Zepp.