Oura pricing
Oura is a paid product. Starting price: $5.99 a month or $69.99 a year (US, before tax). Free trial: First month free for new members.
Oura plans and prices
Every line links to the page it came from. Prices are what Oura publishes; taxes, currency and regional pricing can change what you pay.
Oura pricing facts
3 of 3 verified- Membership price
- $5.99 USD per month
- Checked Nov 8, 2026ouraring.com(opens source in a new tab)
- “$5.99 USD/month or $69.99 USD/annually”
- Free trial
- First month free for new members
- Checked Nov 8, 2026ouraring.com(opens source in a new tab)
- “$5.99 USD /month. New members get their first month free.”
- Starting price
- $5.99 a month or $69.99 a year (US, before tax)
- Checked Nov 8, 2026ouraring.com(opens source in a new tab)
- “$5.99 USD/month or $69.99 USD/annually before tax for US members”
Oura price history
We've tracked Oura's prices since Nov 8, 2026 and re-check them against ouraring.com regularly. No price changes so far.
Oura alternatives by price
Starting prices from each app's own site, ranked by our alternatives score.
| App | Pricing | Price | Free plan |
|---|---|---|---|
 Fitbit | Free plan + paid | $9.99 | — |
 Ultrahuman | Paid | — | No |
 WHOOP | Paid | — | No |
 Garmin Connect | Free plan + paid | — | — |
 Zepp | Free | — | — |
 Polar Flow | Free | — | — |
Oura pricing: common questions
Is Oura free?
No, Oura is a paid product. It offers a free trial: First month free for new members.
How much does Oura cost?
Starting price: $5.99 a month or $69.99 a year (US, before tax), according to ouraring.com (checked Nov 8, 2026). Prices can vary by country and billing period.
Does Oura have a free trial?
Yes: First month free for new members.
What are free alternatives to Oura?
Free or freemium alternatives include Fitbit, Garmin Connect, Zepp and Polar Flow.