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Apollo.io alternatives: 9 apps ranked by verified data

Facts checked Nov 8, 2026AppBreakup editorialHow we rankAll sales intelligence and prospecting tools

Top picks

  • Hunter logo

    Best overall

    Hunter

    Starting paid price: $49/month (Starter, monthly)

  • Lusha logo

    Best free option

    Lusha

    Free plan + paid

Common reasons people leave Apollo.io: credit system: unused credits expire each billing cycle, and free plan can only connect Gmail inboxes. We ranked 9 alternatives by how directly each one replaces Apollo.io, then by reviews, real visits and how recently each app's facts were checked against its own website. Hunter currently ranks first.

Quick comparison

#AppPricingVerified priceOpen sourcePlatformsVerified factsScore
1Hunter logoHunterFree plan + paid$49/month (Starter, monthly)NoWeb, Browser extension8 of 868.8
2ZoomInfo logoZoomInfoPaid—NoWeb, Browser extension, iOS +14 of 468.8
3Lusha logoLushaFree plan + paid—NoWeb, Browser extension4 of 464.8
4Clay logoClayFree plan + paidFrom $185 a month (Launch)NoWeb8 of 842.3
5LinkedIn Sales Navigator logoLinkedIn Sales NavigatorPaidUS$119.99/month per licence (Core)NoWeb, iOS, Android5 of 542.3
6Snov.io logoSnov.ioFree plan + paid$39/month (Starter)NoWeb, Browser extension5 of 542.3
7lemlist logolemlistPaid$69 a month (Email plan), $55 a month billed yearlyNoWeb, Browser extension8 of 840.9
8Smartlead logoSmartleadPaid$39 a month (Base)NoWeb7 of 740.9
9Snitcher logoSnitcherPaid$49 a month for up to 50 identified companiesNoWeb5 of 540.9
  1. Hunter logo

    1. HunterTop pick

    Best for: Small teams, marketers and link builders who need accurate work email addresses and simple cold email

    Free plan + paidWeb, Browser extension

    68.8

    score / 100

    Why switch from Apollo.io

    Simpler, cheaper tool focused on finding and verifying work email addresses by domain, with a free monthly allowance.

    Pros

    • Free plan with 50 credits a month and no credit card
    • Unlimited users on every plan
    • Finder, verifier and outreach sequences in one place
    • Browser extensions, Google Sheets add-on, API and MCP server

    Cons

    • Email-focused: no phone number data like Lusha or Cognism
    • Monthly credits reset and don't roll over
    • Sequences are basic compared with dedicated sales engagement tools
    Visit Hunter Compare with Apollo.ioDetails and reviews
    How this score is calculated
    Editorial fit ×0.3100
    Reviews ×0.363
    Clicks (90 days) ×0.150
    Freshness ×0.15100
    Votes ×0.150

    0 counted reviews, 0 up and 0 down votes. Full formula

    Is Hunter a good Apollo.io alternative?

    Verified facts

    8 of 8 verified
    Free plan
    Yes, 50 credits a month
    Checked Nov 8, 2026hunter.io(opens source in a new tab)
    Users
    Unlimited on all plans
    Checked Nov 8, 2026hunter.io(opens source in a new tab)
    Credit rollover
    No
    Checked Nov 8, 2026hunter.io(opens source in a new tab)
    Starting paid price
    $49/month (Starter, monthly)
    Checked Nov 8, 2026hunter.io(opens source in a new tab)
    Compliance
    GDPR & CCPA
    Checked Nov 8, 2026hunter.io(opens source in a new tab)
    Starting price
    $49 a month, or $34 a month billed yearly (Starter)
    Checked Nov 8, 2026hunter.io(opens source in a new tab)
    Growth plan
    $149 a month, or $104 a month billed yearly
    Checked Nov 8, 2026hunter.io(opens source in a new tab)
    Scale plan
    $299 a month, or $209 a month billed yearly
    Checked Nov 8, 2026hunter.io(opens source in a new tab)
  2. ZoomInfo logo

    2. ZoomInfo

    Best for: Mid-size and enterprise sales and marketing teams that need broad B2B data and intent signals

    PaidWeb, Browser extension, iOS, Android

    68.8

    score / 100

    Why switch from Apollo.io

    Deeper enterprise data, intent signals and org charts for larger sales organisations with bigger budgets.

    Pros

    • Broad contact and company coverage with org-level detail
    • Buyer-intent and website-visitor signals
    • Integrates with major CRMs and marketing platforms
    • Enterprise security and privacy certifications

    Cons

    • No published prices; buying goes through sales
    • Usually sold on annual contracts, a big commitment for small teams
    • No free plan, only a trial
    Visit ZoomInfo Compare with Apollo.ioDetails and reviews
    How this score is calculated
    Editorial fit ×0.3100
    Reviews ×0.363
    Clicks (90 days) ×0.150
    Freshness ×0.15100
    Votes ×0.150

    0 counted reviews, 0 up and 0 down votes. Full formula

    Is ZoomInfo a good Apollo.io alternative?

    Verified facts

    4 of 4 verified
    Integrations
    HubSpot, Salesforce and more
    Checked Nov 8, 2026zoominfo.com(opens source in a new tab)
    Apps
    Chrome extension and mobile app
    Checked Nov 8, 2026zoominfo.com(opens source in a new tab)
    Buyer intent
    Real-time intent signals
    Checked Nov 8, 2026zoominfo.com(opens source in a new tab)
    Certifications
    ISO 27001, SOC 2 Type II
    Checked Nov 8, 2026zoominfo.com(opens source in a new tab)
  3. Lusha logo

    3. Lusha

    Best for: SDRs, recruiters and small sales teams who mainly need emails and phone numbers fast

    Free plan + paidWeb, Browser extension

    64.8

    score / 100

    Why switch from Apollo.io

    Simpler, lighter tool focused on revealing emails and phone numbers, with its own free plan.

    Pros

    • Free plan with monthly credits
    • Clear credit costs per email and per phone number
    • Chrome extension, API and MCP access to the same data
    • Paid plans can be cancelled at any time

    Cons

    • Phone numbers cost five times as many credits as emails
    • Free plan's 40 credits run out quickly
    • No built-in email sequencing like Apollo
    Visit Lusha Compare with Apollo.ioDetails and reviews
    How this score is calculated
    Editorial fit ×0.387
    Reviews ×0.363
    Clicks (90 days) ×0.150
    Freshness ×0.15100
    Votes ×0.150

    0 counted reviews, 0 up and 0 down votes. Full formula

    Is Lusha a good Apollo.io alternative?

    Verified facts

    4 of 4 verified
    Free plan
    40 credits per month
    Checked Nov 8, 2026lusha.com(opens source in a new tab)
    Email reveal
    1 credit
    Checked Nov 8, 2026lusha.com(opens source in a new tab)
    Phone reveal
    5 credits
    Checked Nov 8, 2026lusha.com(opens source in a new tab)
    Cancellation
    Any time
    Checked Nov 8, 2026lusha.com(opens source in a new tab)
  4. Clay logo

    4. Clay

    Best for: RevOps and growth teams that want to build custom enrichment and prospecting workflows from many data sources

    Free plan + paidWeb

    42.3

    score / 100

    Why switch from Apollo.io

    Combines Apollo-style data with 150+ other providers in custom enrichment workflows.

    Pros

    • Combines 150+ data providers so one tool can fill gaps another misses
    • AI research agent generates custom data points from the web
    • Free plan with unlimited seats and tables
    • Bring-your-own API keys skip data credit costs

    Cons

    • Two usage meters (actions and data credits) make costs hard to predict
    • Phone enrichment and CRM integrations need paid tiers
    • Steep learning curve compared with simple contact lookup tools
    Visit Clay Compare with Apollo.ioDetails and reviews
    How this score is calculated
    Editorial fit ×0.312
    Reviews ×0.363
    Clicks (90 days) ×0.150
    Freshness ×0.15100
    Votes ×0.150

    0 counted reviews, 0 up and 0 down votes. Full formula

    Is Clay a good Apollo.io alternative?

    Verified facts

    8 of 8 verified
    Free plan
    Yes, 100 data credits and 500 actions/month
    Checked Nov 8, 2026clay.com(opens source in a new tab)
    Data providers
    150+
    Checked Nov 8, 2026clay.com(opens source in a new tab)
    Seats
    Unlimited on all plans
    Checked Nov 8, 2026clay.com(opens source in a new tab)
    Bring your own API keys
    Yes
    Checked Nov 8, 2026clay.com(opens source in a new tab)
    Credit rollover
    Data credits roll over (up to 2x monthly on Launch/Growth)
    Checked Nov 8, 2026clay.com(opens source in a new tab)
    Starting price
    From $185 a month (Launch)
    Checked Nov 8, 2026clay.com(opens source in a new tab)
    Growth plan
    From $495 a month
    Checked Nov 8, 2026clay.com(opens source in a new tab)
    Free trial
    14 days
    Checked Nov 8, 2026clay.com(opens source in a new tab)
  5. LinkedIn Sales Navigator logo

    5. LinkedIn Sales Navigator

    Best for: B2B sellers whose buyers are on LinkedIn and who prospect through relationships and InMail

    PaidWeb, iOS, Android

    42.3

    score / 100

    Why switch from Apollo.io

    Search LinkedIn's own member data with job-change alerts and InMail.

    Pros

    • Search across LinkedIn's member base with 50+ filters
    • Job-change and activity alerts on saved leads
    • InMail credits to reach people outside your network
    • CRM sync with Salesforce, HubSpot and Dynamics on higher tiers

    Cons

    • No email addresses or phone numbers; you need another data tool
    • Per-licence price is high for individuals
    • Advanced Plus pricing isn't published
    Visit LinkedIn Sales Navigator Compare with Apollo.ioDetails and reviews
    How this score is calculated
    Editorial fit ×0.312
    Reviews ×0.363
    Clicks (90 days) ×0.150
    Freshness ×0.15100
    Votes ×0.150

    0 counted reviews, 0 up and 0 down votes. Full formula

    Is LinkedIn Sales Navigator a good Apollo.io alternative?

    Verified facts

    5 of 5 verified
    Starting price
    US$119.99/month per licence (Core)
    Checked Nov 8, 2026business.linkedin.com(opens source in a new tab)
    Search filters
    50+
    Checked Nov 8, 2026business.linkedin.com(opens source in a new tab)
    InMail
    50 credits/month
    Checked Nov 8, 2026business.linkedin.com(opens source in a new tab)
    CRM integrations
    Salesforce, HubSpot, Dynamics, Oracle
    Checked Nov 8, 2026business.linkedin.com(opens source in a new tab)
    Free trial
    Yes
    Checked Nov 8, 2026business.linkedin.com(opens source in a new tab)
  6. Snov.io logo

    6. Snov.io

    Best for: Small teams and agencies that want email finding, verification and cold email in one cheap tool

    Free plan + paidWeb, Browser extension

    42.3

    score / 100

    Why switch from Apollo.io

    Cheaper bundle of email finding, verification, warm-up and cold email sequences.

    Pros

    • Email finder, verifier, warm-up and sequences in one product
    • Free Trial plan renews monthly instead of expiring
    • Unlimited follow-ups to the same recipient within a billing period
    • Chrome extensions collect emails from LinkedIn and websites

    Cons

    • LinkedIn automation slots cost extra per account
    • Free plan can't export data or use the API
    • Credit and recipient limits take some time to understand
    Visit Snov.io Details and reviews
    How this score is calculated
    Editorial fit ×0.312
    Reviews ×0.363
    Clicks (90 days) ×0.150
    Freshness ×0.15100
    Votes ×0.150

    0 counted reviews, 0 up and 0 down votes. Full formula

    Is Snov.io a good Apollo.io alternative?

    Verified facts

    5 of 5 verified
    Starting price
    $39/month (Starter)
    Checked Nov 8, 2026snov.io(opens source in a new tab)
    Free plan
    Trial plan, renews monthly
    Checked Nov 8, 2026snov.io(opens source in a new tab)
    LinkedIn slots
    $69/month per slot
    Checked Nov 8, 2026snov.io(opens source in a new tab)
    Email verification
    7-tier
    Checked Nov 8, 2026snov.io(opens source in a new tab)
    Annual discount
    25%
    Checked Nov 8, 2026snov.io(opens source in a new tab)
  7. lemlist logo

    7. lemlist

    Best for: Small sales teams, founders and agencies running personalised multichannel cold outreach

    PaidWeb, Browser extension

    40.9

    score / 100

    Why switch from Apollo.io

    Richer multichannel sequences with LinkedIn, calls and WhatsApp steps.

    Pros

    • Email, LinkedIn, calls, SMS and WhatsApp in one sequence
    • Email warm-up and deliverability tools included on all plans
    • Built-in lead database with email and phone finder
    • Interface available in English, French, German and Spanish

    Cons

    • No free plan, only a trial
    • Lead data and intent signals are paid add-ons
    • LinkedIn automation can put your LinkedIn account at risk
    Visit lemlist Details and reviews
    How this score is calculated
    Editorial fit ×0.37
    Reviews ×0.363
    Clicks (90 days) ×0.150
    Freshness ×0.15100
    Votes ×0.150

    0 counted reviews, 0 up and 0 down votes. Full formula

    Is lemlist a good Apollo.io alternative?

    Verified facts

    8 of 8 verified
    Free trial
    14 days
    Checked Nov 8, 2026lemlist.com(opens source in a new tab)
    Lead database
    650M+ leads
    Checked Nov 8, 2026lemlist.com(opens source in a new tab)
    Warm-up
    Included on all plans (lemwarm)
    Checked Nov 8, 2026lemlist.com(opens source in a new tab)
    Channels
    Email, LinkedIn, calls, WhatsApp, SMS
    Checked Nov 8, 2026lemlist.com(opens source in a new tab)
    CRM integrations
    HubSpot, Salesforce, Pipedrive
    Checked Nov 8, 2026lemlist.com(opens source in a new tab)
    Starting price
    $69 a month (Email plan), $55 a month billed yearly
    Checked Nov 8, 2026lemlist.com(opens source in a new tab)
    Multichannel plan
    $109 a month, $87 a month billed yearly
    Checked Nov 8, 2026lemlist.com(opens source in a new tab)
    Enterprise plan
    Custom price
    Checked Nov 8, 2026lemlist.com(opens source in a new tab)
  8. Smartlead logo

    8. Smartlead

    Best for: Lead-gen agencies running cold email for several clients from many mailboxes

    PaidWeb

    40.9

    score / 100

    Why switch from Apollo.io

    Unlimited mailboxes and warm-up for teams that send cold email at agency scale.

    Pros

    • Unlimited mailboxes and lead storage on every plan
    • White-label client workspaces for agencies
    • Well-documented API and webhooks
    • Free trial without a credit card

    Cons

    • White-labelling and verified emails are paid add-ons
    • Lowest tier caps contacts and monthly sends tightly
    • Mainly email; calling sits in a separate product
    Visit Smartlead Details and reviews
    How this score is calculated
    Editorial fit ×0.37
    Reviews ×0.363
    Clicks (90 days) ×0.150
    Freshness ×0.15100
    Votes ×0.150

    0 counted reviews, 0 up and 0 down votes. Full formula

    Is Smartlead a good Apollo.io alternative?

    Verified facts

    7 of 7 verified
    Starting price
    $39 a month (Base)
    Checked Nov 8, 2026smartlead.ai(opens source in a new tab)
    Free trial
    Yes, no credit card required
    Checked Nov 8, 2026smartlead.ai(opens source in a new tab)
    Mailboxes
    Unlimited on all plans
    Checked Nov 8, 2026smartlead.ai(opens source in a new tab)
    White label
    $29/month per client workspace
    Checked Nov 8, 2026smartlead.ai(opens source in a new tab)
    Pro plan
    $94 a month
    Checked Nov 8, 2026smartlead.ai(opens source in a new tab)
    Unlimited Smart plan
    $174 a month
    Checked Nov 8, 2026smartlead.ai(opens source in a new tab)
    Unlimited Prime plan
    $379 a month
    Checked Nov 8, 2026smartlead.ai(opens source in a new tab)
  9. Snitcher logo

    9. Snitcher

    Best for: Small and mid-sized B2B teams wanting affordable, self-serve company identification

    PaidWeb

    40.9

    score / 100

    Why switch from Apollo.io

    Focused company-level visitor identification with unlimited seats and published prices.

    Pros

    • Published prices tiered by companies identified, with no seat fees
    • All features and integrations included on every plan
    • 14-day trial without a credit card
    • REST API and IP-to-company lookups for developers

    Cons

    • Mostly company-level; person-level data is limited compared with Warmly
    • No built-in email or LinkedIn outreach sequences
    • Costs climb as your traffic and identified companies grow
    Visit Snitcher Details and reviews
    How this score is calculated
    Editorial fit ×0.37
    Reviews ×0.363
    Clicks (90 days) ×0.150
    Freshness ×0.15100
    Votes ×0.150

    0 counted reviews, 0 up and 0 down votes. Full formula

    Is Snitcher a good Apollo.io alternative?

    Verified facts

    5 of 5 verified
    Free trial
    14 days, no card
    Checked Nov 8, 2026snitcher.com(opens source in a new tab)
    Seats
    Unlimited team members
    Checked Nov 8, 2026snitcher.com(opens source in a new tab)
    Integrations
    HubSpot, Salesforce, Pipedrive, Zoho, Dynamics
    Checked Nov 8, 2026snitcher.com(opens source in a new tab)
    Annual discount
    30% off monthly price
    Checked Nov 8, 2026snitcher.com(opens source in a new tab)
    Starting price
    $49 a month for up to 50 identified companies
    Checked Nov 8, 2026snitcher.com(opens source in a new tab)

The best Apollo.io alternative for…

The highest-ranked app in this list for each need.

Hunter logo

Best Apollo.io alternative for most people

Hunter

Simpler, cheaper tool focused on finding and verifying work email addresses by domain, with a free monthly allowance.

Lusha logo

Best Apollo.io alternative for a free plan you can upgrade

Lusha

Simpler, lighter tool focused on revealing emails and phone numbers, with its own free plan.

ZoomInfo logo

Best Apollo.io alternative for iPhone and Android

ZoomInfo

Deeper enterprise data, intent signals and org charts for larger sales organisations with bigger budgets.

Clay logo

Best Apollo.io alternative for working in the browser

Clay

Combines Apollo-style data with 150+ other providers in custom enrichment workflows.

Apollo.io alternatives: common questions

What is the best alternative to Apollo.io?

Hunter ranks first right now. Simpler, cheaper tool focused on finding and verifying work email addresses by domain, with a free monthly allowance. ZoomInfo and Lusha follow it in our ranking.

Apollo.io vs Hunter: what's the difference?

Both Apollo.io and Hunter are free with paid plans. Both run on Web and Browser extension.

Is Apollo.io free?

Apollo.io is free with paid plans. Free plan: Yes, no time limit. Checked on Apollo.io's own site, November 2026.

How much do Apollo.io alternatives cost?

Verified prices for the top-ranked Apollo.io alternatives: Hunter, $49/month (Starter, monthly); Clay, From $185 a month (Launch); LinkedIn Sales Navigator, US$119.99/month per licence (Core); Snov.io, $39/month (Starter); lemlist, $69 a month (Email plan), $55 a month billed yearly. Each price was checked on the app's own site; see each card below for the date and source.

Is there a free alternative to Apollo.io?

Yes. Hunter (free plan + paid), Lusha (free plan + paid), Clay (free plan + paid) and Snov.io (free plan + paid) have a free option. Check each app's verified facts for current plan limits.

Is there an open-source alternative to Apollo.io?

None of the 9 alternatives in this list is open source.

Why do people switch from Apollo.io?

The complaints we hear most: credit system: unused credits expire each billing cycle; free plan can only connect Gmail inboxes; API access is limited to custom plans.

How is this list ranked?

Every app is scored with the same published formula: how directly it replaces Apollo.io, reviews (weighted by verification), visits from AppBreakup, how recently its facts were checked against its own website, and reader votes.