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Klaviyo alternatives: 6 apps ranked by verified data

Facts checked Oct 25, 2026AppBreakup editorialHow we rank

Common reasons people leave Klaviyo: expensive for large lists, and overkill for non-ecommerce businesses. We ranked 6 alternatives by how directly each one replaces Klaviyo, then by reviews, real visits and how recently each app's facts were checked against its own website. Omnisend currently ranks first.

Quick comparison

#AppPricingOpen sourcePlatformsVerified factsScore
1Omnisend logoOmnisendFree plan + paidNoWeb, iOS, Android3 of 366.5
2Mailchimp logoMailchimpFree plan + paidNoWeb, iOS, Android4 of 462.6
3ActiveCampaign logoActiveCampaignPaidNoWeb, iOS, Android3 of 359.6
4Customer.io logoCustomer.ioPaidNoWeb3 of 357.2
5MailerLite logoMailerLiteFree plan + paidNoWeb, iOS, Android3 of 355.3
6BeBentoPaidNoWeb4 of 453.6
  1. Omnisend logo

    1. OmnisendTop pick

    Best for: Online stores that want email and SMS automation at lower cost than Klaviyo

    Free plan + paidWeb, iOS, Android

    66.5

    score / 100

    Why switch from Klaviyo

    Similar ecommerce flows and SMS at a lower price, with free migration.

    Pros

    • Ready-made ecommerce flows with email, SMS and push
    • Cheaper than Klaviyo for many stores
    • Free migration and 24/7 support

    Cons

    • Less advanced data and predictive features than Klaviyo
    • Mainly useful for ecommerce
    • Free plan has a low email limit
    Visit Omnisend Details and reviews
    How this score is calculated
    Editorial fit ×0.3100
    Reviews ×0.363
    Clicks (90 days) ×0.150
    Freshness ×0.1585
    Votes ×0.150

    0 counted reviews, 0 up and 0 down votes. Full formula

    Is Omnisend a good Klaviyo alternative?

    Verified facts

    3 of 3 verified
    Free plan
    500 emails/month, 250 contacts
    Checked Oct 25, 2026omnisend.com(opens source in a new tab)
    SMS pricing
    From $0.007 per SMS
    Checked Oct 25, 2026omnisend.com(opens source in a new tab)
    Migration
    Free, done in 5 days
    Checked Oct 25, 2026omnisend.com(opens source in a new tab)
  2. Mailchimp logo

    2. Mailchimp

    Best for: Small businesses that want a familiar, all-round tool with lots of integrations

    Free plan + paidWeb, iOS, Android

    62.6

    score / 100

    Why switch from Klaviyo

    Cheaper for small stores that don't need predictive analytics.

    Pros

    • Easy editor, templates and a huge integration list
    • Covers email, SMS, landing pages and simple automations
    • Free plan for trying it with a small list

    Cons

    • Gets expensive as your contact count grows
    • Free plan is very limited
    • Automation is less flexible than specialist tools
    Visit Mailchimp Compare with KlaviyoDetails and reviews
    How this score is calculated
    Editorial fit ×0.387
    Reviews ×0.363
    Clicks (90 days) ×0.150
    Freshness ×0.1585
    Votes ×0.150

    0 counted reviews, 0 up and 0 down votes. Full formula

    Is Mailchimp a good Klaviyo alternative?

    Verified facts

    4 of 4 verified
    Free plan
    250 contacts, 500 sends/month
    Checked Oct 25, 2026mailchimp.com(opens source in a new tab)
    Free trial
    14 days (Standard plan)
    Checked Oct 25, 2026mailchimp.com(opens source in a new tab)
    Owner
    Intuit (since 2021)
    Checked Oct 25, 2026mailchimp.com(opens source in a new tab)
    Free plan daily limit
    250 sends per day
    Checked Oct 25, 2026mailchimp.com(opens source in a new tab)
  3. ActiveCampaign logo

    3. ActiveCampaign

    Best for: Small and mid-sized businesses that rely on complex automated nurture sequences

    PaidWeb, iOS, Android

    59.6

    score / 100

    Why switch from Klaviyo

    Strong automation and CRM for businesses that sell more than products.

    Pros

    • One of the most flexible automation builders available
    • Built-in CRM, lead scoring and pipelines
    • Large library of integrations and automation recipes

    Cons

    • No free plan
    • Pricier than simpler newsletter tools
    • Many options make it complex for small teams
    Visit ActiveCampaign Details and reviews
    How this score is calculated
    Editorial fit ×0.377
    Reviews ×0.363
    Clicks (90 days) ×0.150
    Freshness ×0.1585
    Votes ×0.150

    0 counted reviews, 0 up and 0 down votes. Full formula

    Is ActiveCampaign a good Klaviyo alternative?

    Verified facts

    3 of 3 verified
    Plus plan allowance
    10,000 sends/month at 1,000 contacts
    Checked Oct 25, 2026activecampaign.com(opens source in a new tab)
    Pro plan allowance
    12,000 sends/month, 3 seats
    Checked Oct 25, 2026activecampaign.com(opens source in a new tab)
    Money-back guarantee
    30 days
    Checked Oct 25, 2026activecampaign.com(opens source in a new tab)
  4. Customer.io logo

    4. Customer.io

    Best for: SaaS and app companies that trigger messages from product events

    PaidWeb

    57.2

    score / 100

    Why switch from Klaviyo

    Data-driven messaging better suited to apps and subscription products.

    Pros

    • Event-driven journeys across email, push, SMS and in-app
    • Flexible data model with real-time segments
    • Handles marketing and transactional messages

    Cons

    • Needs developer work to send events
    • Expensive step up to Premium
    • Overkill for simple newsletters
    Visit Customer.io Details and reviews
    How this score is calculated
    Editorial fit ×0.369
    Reviews ×0.363
    Clicks (90 days) ×0.150
    Freshness ×0.1585
    Votes ×0.150

    0 counted reviews, 0 up and 0 down votes. Full formula

    Is Customer.io a good Klaviyo alternative?

    Verified facts

    3 of 3 verified
    Essentials price
    From $100/month
    Checked Oct 25, 2026customer.io(opens source in a new tab)
    Premium price
    From $1,000/month billed yearly
    Checked Oct 25, 2026customer.io(opens source in a new tab)
    Startup program
    12 months free for early-stage companies
    Checked Oct 25, 2026customer.io(opens source in a new tab)
  5. MailerLite logo

    5. MailerLite

    Best for: Small businesses and creators who want good design and automation at a low price

    Free plan + paidWeb, iOS, Android

    55.3

    score / 100

    Why switch from Klaviyo

    A much cheaper option with basic ecommerce integrations.

    Pros

    • Clean interface with three email editors
    • Automations, landing pages and websites included
    • Cheaper than Mailchimp at most list sizes

    Cons

    • Strict account approval process
    • Free plan is small
    • Reporting and automation less deep than premium tools
    Visit MailerLite Details and reviews
    How this score is calculated
    Editorial fit ×0.363
    Reviews ×0.363
    Clicks (90 days) ×0.150
    Freshness ×0.1585
    Votes ×0.150

    0 counted reviews, 0 up and 0 down votes. Full formula

    Is MailerLite a good Klaviyo alternative?

    Verified facts

    3 of 3 verified
    Free plan
    250 subscribers, 2,500 emails/month
    Checked Oct 25, 2026mailerlite.com(opens source in a new tab)
    Free trial
    14 days
    Checked Oct 25, 2026mailerlite.com(opens source in a new tab)
    Email editors
    Drag & drop, custom HTML, simple
    Checked Oct 25, 2026mailerlite.com(opens source in a new tab)
  6. Be

    6. Bento

    Best for: Indie SaaS and ecommerce businesses wanting event-based email at a flat price

    PaidWeb

    53.6

    score / 100

    Why switch from Klaviyo

    Simple flat pricing and good deliverability for smaller online businesses.

    Pros

    • Simple flat pricing with unlimited marketing sends
    • Event tracking and API-first design
    • Strong focus on deliverability

    Cons

    • Small company with fewer integrations
    • No free plan
    • Interface has a learning curve
    Visit Bento Details and reviews
    How this score is calculated
    Editorial fit ×0.357
    Reviews ×0.363
    Clicks (90 days) ×0.150
    Freshness ×0.1585
    Votes ×0.150

    0 counted reviews, 0 up and 0 down votes. Full formula

    Is Bento a good Klaviyo alternative?

    Verified facts

    4 of 4 verified
    Price
    $29/month for up to 5,000 active users
    Checked Oct 25, 2026bentonow.com(opens source in a new tab)
    Free trial
    30 days
    Checked Oct 25, 2026bentonow.com(opens source in a new tab)
    Overage pricing
    From $0.01 per active user
    Checked Oct 25, 2026bentonow.com(opens source in a new tab)
    Compliance
    SOC 2 Type II
    Checked Oct 25, 2026bentonow.com(opens source in a new tab)

The best Klaviyo alternative for…

The highest-ranked app in this list for each need.

Omnisend logo

Best Klaviyo alternative for most people

Omnisend

Similar ecommerce flows and SMS at a lower price, with free migration.

Mailchimp logo

Best Klaviyo alternative for a free plan you can upgrade

Mailchimp

Cheaper for small stores that don't need predictive analytics.

ActiveCampaign logo

Best Klaviyo alternative for iPhone and Android

ActiveCampaign

Strong automation and CRM for businesses that sell more than products.

Customer.io logo

Best Klaviyo alternative for working in the browser

Customer.io

Data-driven messaging better suited to apps and subscription products.

Klaviyo alternatives: common questions

What is the best alternative to Klaviyo?

Omnisend ranks first right now. Similar ecommerce flows and SMS at a lower price, with free migration. Mailchimp and ActiveCampaign follow it in our ranking.

Is there a free alternative to Klaviyo?

Yes. Omnisend (free plan + paid), Mailchimp (free plan + paid) and MailerLite (free plan + paid) have a free option. Check each app's verified facts for current plan limits.

Is there an open-source alternative to Klaviyo?

None of the 6 alternatives in this list is open source.

Why do people switch from Klaviyo?

The complaints we hear most: expensive for large lists; overkill for non-ecommerce businesses; steep learning curve.

How is this list ranked?

Every app is scored with the same published formula: how directly it replaces Klaviyo, reviews (weighted by verification), visits from AppBreakup, how recently its facts were checked against its own website, and reader votes.