AppBreakup
Submit an app
Be

Bento

Email marketing and automation for small online businesses, with flat pricing and a focus on deliverability.

PaidEmail marketing tools
Visit BentoSee 5 alternatives
Verified facts
4 of 4
Alternatives ranked
5
Approved reviews
0
Visits sent from here
0

About Bento

Bento is an email platform for indie businesses, SaaS products and online stores that want marketing campaigns, automations and transactional email in one place. It tracks events from your site or app through a JavaScript snippet, API or integrations with Stripe, Shopify and others, and uses them to trigger flows and segment people. A built-in CRM view, forms, broadcasts and AI writing help are included, and the company puts a lot of emphasis on deliverability, publishing live delivery data and tools to check your setup. Pricing is simple: a flat monthly fee covers a set number of active users with unlimited marketing email under fair use, then a small per-user charge above that, with no seat fees and a free trial. It is a small company, so the integration list and documentation are thinner than ActiveCampaign or Customer.io, and the interface takes some getting used to. Developers tend to like its API-first approach.

Best for: Indie SaaS and ecommerce businesses wanting event-based email at a flat price.

Pros and cons

What works

  • Simple flat pricing with unlimited marketing sends
  • Event tracking and API-first design
  • Strong focus on deliverability

Why people leave

  • Small company with fewer integrations
  • No free plan
  • Interface has a learning curve

Top Bento alternatives

See all 5
  1. 1Loops logo
    Loops

    Similar SaaS-friendly email with a free plan.

    66.5
  2. 2Customer.io logo
    Customer.io

    More channels and deeper journeys for larger product teams.

    62.6
  3. 3Klaviyo logo
    Klaviyo

    The ecommerce heavyweight with richer store data.

    59.6
  4. 4ActiveCampaign logo
    ActiveCampaign

    More automation features and a full CRM.

    57.2
  5. 5MailerLite logo
    MailerLite

    Cheaper for simple newsletters and small lists.

    55.3

Why people left Bento

In reviewers' own words, from reviews of the apps they moved to. These are their opinions, not ours.

No switching stories yet. If you moved away from Bento, review the app you switched to and tell us why.

Reviews

No approved reviews yet. How we verify reviewers

Write a review of Bento
Your rating of Bento

Never shown publicly. A work email helps us verify you.

What did you use it for, and what was good or bad? At least 40 characters.

A GitHub username, your company domain, or say you can send a screenshot. Verified reviews count more.

By submitting, you confirm you're at least 16 and agree to our terms. Your name, rating, review and the date are published; your email isn't. See our privacy policy.

Bento: common questions

Is Bento free?

No, Bento is a paid product. Price: $29/month for up to 5,000 active users (checked on Bento's own site).

Is Bento open source?

No, Bento is not open source.

What platforms does Bento run on?

Bento is available for Web.

What are the best alternatives to Bento?

The highest-ranked Bento alternatives right now are Loops, Customer.io and Klaviyo. See the full ranked list for pricing, platforms and verified facts.

See all 5 Bento alternatives