Appcues
In-app customer engagement tool for product tours, onboarding flows, surveys and announcements.
Updated · AppBreakup editorial · Web
Is Appcues free?
No, it's a paid product
- Free trial:
- Yes, no credit card
Checked on Appcues's site Nov 1, 2026
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- 5 of 5
- Alternatives ranked
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About Appcues
Appcues lets product, marketing and customer success teams publish in-app experiences such as onboarding tours, modals, checklists, tooltips, surveys and feature announcements without waiting on developers. Experiences are built in a no-code workspace, targeted at user segments, and measured with built-in analytics, and newer AI features can draft and launch campaigns from a prompt. It is one of the longer-running tools in the category and is often compared with Pendo and Userpilot. Pricing is based on monthly active users, the number of installations and how many experiences are published at once; every tier includes all experience types and integrations, so the difference between plans is volume, reporting history and support. A free trial is available after a call with sales, and a startup programme serves smaller teams. Appcues runs as a hosted web service installed into your product.
Best for: SaaS teams that want no-code onboarding tours and announcements with all features on every plan.
Appcues pricing (checked Nov 1, 2026)
Each line is quoted from Appcues's own site, with the page it came from.
| Plan or term | What it says | Checked | Source |
|---|---|---|---|
| Free trial | Yes, no credit card | Nov 1, 2026 | appcues.com |
| Pricing basis | MAUs, installations, experiences | Nov 1, 2026 | appcues.com |
| Entry plan | Up to 3,000 MAUs | Nov 1, 2026 | appcues.com |
| Features by plan | All features on every plan | Nov 1, 2026 | appcues.com |
| Startup plan | Spark program | Nov 1, 2026 | appcues.com |
Pros and cons
What works
- All experience types and integrations included on every plan
- Dormant users are not counted toward the MAU bill
- Migration help when moving from another onboarding tool
- Startup programme for small teams
Why people leave
- No public prices; quotes come from sales
- Entry plan limits you to 10 published experiences
- Lighter product analytics than Pendo or Userpilot
Appcues vs Userpilot, Intercom and Chameleon
From each app's listing and the prices verified on its own site. A dash means we haven't verified it yet.
Top Appcues alternatives
See all 8- 1
Userpilot68.8Adds funnels, retention and session replay to the same kind of onboarding flows, with a public starting price.
- 2
Intercom66.2Covers product tours inside a wider messaging and support suite if you already run Intercom.
- 3
Chameleon61.8Self-serve monthly plans and finer styling control for teams that care about on-brand tours.
- 4
UserGuiding57.5No-code product tours, checklists and in-app surveys at a lower entry price, with a 14-day free trial.
- 5
Whatfix57.5Suits companies that also need guidance on internal tools and desktop apps, not just their own product.
Why people left Appcues
In reviewers' own words, from reviews of the apps they moved to. These are their opinions, not ours.
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Appcues: common questions
What is Appcues?
Appcues: In-app customer engagement tool for product tours, onboarding flows, surveys and announcements. Best for saaS teams that want no-code onboarding tours and announcements with all features on every plan. Available for Web.
Is Appcues free?
No, Appcues is a paid product. Entry plan: Up to 3,000 MAUs (checked on Appcues's own site).
How much does Appcues cost?
Appcues is a paid product. Free trial: Yes, no credit card; Pricing basis: MAUs, installations, experiences; Entry plan: Up to 3,000 MAUs; Features by plan: All features on every plan. Checked on Appcues's own site, November 2026.
Does Appcues have a free trial or refund?
Free trial: Yes, no credit card. Source: Appcues's own site.
Is Appcues open source?
No, Appcues is not open source.
What platforms does Appcues run on?
Appcues is available for Web.
What are the best alternatives to Appcues?
The highest-ranked Appcues alternatives right now are Userpilot, Intercom and Chameleon. See the full ranked list for pricing, platforms and verified facts.
Appcues vs Userpilot: what's the difference?
Both Appcues and Userpilot are paid products. Both run on Web.