Equals
Spreadsheet-based BI tool connected live to your databases, CRM and billing data, with an AI analyst.
Updated · AppBreakup editorial · Web
Is Equals free?
No, it's a paid product
- Starting price:
- $24k/year (Essential)
- Free trial:
- Yes, tailored length
Checked on Equals's site Nov 8, 2026
6 alternatives with a free option Full Equals pricing and plansSwitch from Equals to
All 6
MetabaseStarting price: $100/month (Starter)
RowsStarting price: $8 per user/month ($6 billed annually)
Google SheetsFree
- Verified facts
- 5 of 5
- Alternatives ranked
- 6
- Approved reviews
- 0
- Visits sent from here
- 0
About Equals
Equals is a spreadsheet built for business analytics. Instead of pasting CSV exports into Excel, you connect it to sources such as Stripe, HubSpot, Salesforce, NetSuite, Postgres or a warehouse like Snowflake, and the data syncs into sheets on a schedule. You then build reports with ordinary spreadsheet formulas, turn them into dashboards and push them to Slack. An AI agent can build reports and answer questions, and higher plans add writeback to your CRM and support for very large datasets. Every plan includes a forward deployed analyst who sets up your first reports, which suits startups and scale-ups that want revenue, pipeline and retention numbers without a data team. It's sold as an annual subscription that starts in the tens of thousands of dollars per year, with unlimited seats, so it's aimed at companies rather than individuals; there's a tailored trial but no self-serve free plan. It runs in the browser.
Best for: Startups and finance or RevOps teams who want live revenue metrics in a familiar spreadsheet.
Equals pricing (checked Nov 8, 2026)
Each line is quoted from Equals's own site, with the page it came from.
| Plan or term | What it says | Checked | Source |
|---|---|---|---|
| Starting price | $24k/year (Essential) | Nov 8, 2026 | equals.com |
| Free trial | Yes, tailored length | Nov 8, 2026 | equals.com |
Pros and cons
What works
- Familiar spreadsheet formulas on live, synced business data
- Unlimited viewers and editors on every plan
- Hands-on setup by a dedicated analyst included
- No limits on queries, sheets or dashboards
Why people leave
- Annual pricing in the tens of thousands of dollars puts it out of reach for small teams
- No self-serve free plan; you start through a demo
- Lower plan syncs data only every six hours and limits connectors
Equals vs Metabase, Rows and Google Sheets
From each app's listing and the prices verified on its own site. A dash means we haven't verified it yet.
| Attribute | Equals | Metabase | Rows | Google Sheets |
|---|---|---|---|---|
| Pricing | Paid | Open source | Free plan + paid | Free |
| Verified price | $24k/year (Essential) | $100/month (Starter) | $8 per user/month ($6 billed annually) | — |
| Free plan | No | Open Source, unlimited users | Yes, $0 | Anyone with a Google account |
| Open source | No | Yes | No | No |
| Self-hostable | No | Yes | No | No |
| Platforms | Web | Web, Self-hosted | Web | Web, iOS, Android |
Top Equals alternatives
See all 6- 1Metabase74.3
Open-source BI you can self-host for free, with a simple question builder over your database.
- 2Rows66.2
Spreadsheet with built-in data integrations and AI, with a free plan and far lower prices.
- 3Google Sheets65.0
Free spreadsheet with connectors and add-ons, if manual or scripted imports are acceptable.
- 4
Microsoft Power BI61.8Low per-user pricing and deep Excel integration for teams already on Microsoft 365.
- 5DaData Studio (Looker Studio)59.4
Free Google dashboarding tool that connects to Sheets, BigQuery and many sources.
Why people left Equals
In reviewers' own words, from reviews of the apps they moved to. These are their opinions, not ours.
No switching stories yet. If you moved away from Equals, review the app you switched to and tell us why.
Reviews
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Equals: common questions
What is Equals?
Equals: Spreadsheet-based BI tool connected live to your databases, CRM and billing data, with an AI analyst. Best for startups and finance or RevOps teams who want live revenue metrics in a familiar spreadsheet. Available for Web.
Is Equals free?
No, Equals is a paid product. Starting price: $24k/year (Essential) (checked on Equals's own site).
How much does Equals cost?
Equals is a paid product. Starting price: $24k/year (Essential); Free trial: Yes, tailored length. Checked on Equals's own site, November 2026.
Does Equals have a free trial or refund?
Free trial: Yes, tailored length. Source: Equals's own site.
Is Equals open source?
No, Equals is not open source. Open-source alternatives include Metabase.
What platforms does Equals run on?
Equals is available for Web.
What are the best alternatives to Equals?
The highest-ranked Equals alternatives right now are Metabase, Rows and Google Sheets. See the full ranked list for pricing, platforms and verified facts.
Equals vs Metabase: what's the difference?
Equals is a paid product; Metabase is free and open source. Verified prices: Equals $24k/year (Essential), Metabase $100/month (Starter). Metabase is open source and Equals is not. Both run on Web.