
Microsoft Entra ID
Microsoft's cloud directory and SSO service, formerly Azure Active Directory.
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About Microsoft Entra ID
Microsoft Entra ID, previously called Azure Active Directory, is the identity service behind every Microsoft 365 and Azure tenant. It stores users and groups, signs people into Microsoft and third-party apps with single sign-on, enforces MFA and Conditional Access policies, and syncs with on-premises Active Directory for hybrid setups. A free edition comes with Microsoft cloud subscriptions, while the P1 and P2 tiers add Conditional Access, risk-based protection and privileged identity management; P1 is bundled in Microsoft 365 Business Premium and E3. The wider Entra family also covers customer identity through External ID, plus private access and governance products. For companies already on Microsoft 365 it is often the default choice because much of it is already paid for. The admin experience is spread across several portals and licensing can be hard to follow, and it is less neutral if your apps mostly live outside Microsoft's world.
Best for: Organisations on Microsoft 365 or Azure that want SSO and MFA without another vendor.
Pros and cons
What works
- Free edition and P1 often already included with Microsoft 365
- Deep integration with Windows, Intune and on-premises Active Directory
- Conditional Access gives fine-grained sign-in policies
Why people leave
- Licensing tiers and bundles are confusing
- Admin settings are scattered across several portals
- Best experience assumes a Microsoft-centred stack
Top Microsoft Entra ID alternatives
See all 5- 1
Okta Workforce Identity66.5Vendor-neutral SSO with a larger app catalogue, for companies not tied to Microsoft.
- 2
JumpCloud62.6Cloud directory plus device management for mixed Mac, Windows and Linux fleets.
- 3
Ping Identity59.6Enterprise IAM with strong hybrid and on-premises options outside the Microsoft ecosystem.
- 4
Keycloak57.2Self-hosted, open-source SSO that avoids per-user licensing entirely.
- 5
authentik55.3Open-source identity provider with LDAP and RADIUS for teams leaving Microsoft licensing.
Why people left Microsoft Entra ID
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Microsoft Entra ID: common questions
Is Microsoft Entra ID free?
Microsoft Entra ID has a free plan and paid plans. Free plan: Entra ID Free with Microsoft 365 or Azure (checked on Microsoft Entra ID's own site).
Is Microsoft Entra ID open source?
No, Microsoft Entra ID is not open source. Open-source alternatives include Keycloak and authentik.
What platforms does Microsoft Entra ID run on?
Microsoft Entra ID is available for Web, Windows, macOS, iOS and Android.
What are the best alternatives to Microsoft Entra ID?
The highest-ranked Microsoft Entra ID alternatives right now are Okta Workforce Identity, JumpCloud and Ping Identity. See the full ranked list for pricing, platforms and verified facts.