Rula
Online therapy and psychiatry in the US with providers who take insurance.
Updated · AppBreakup editorial · Web
Is Rula free?
No, it's a paid product
- Typical session cost:
- $15 with insurance
Checked on Rula's site Nov 8, 2026
2 alternatives with a free optionSwitch from Rula to
All 7
Grow TherapyAverage session cost: $21 with insurance
TalkspaceStarting price: $69 a week (messaging-only therapy, without insurance)
BetterHelpPaid
- Verified facts
- 4 of 4
- Alternatives ranked
- 7
- Approved reviews
- 0
- Visits sent from here
- 0
About Rula
Rula is a US mental health service that connects people with licensed therapists and psychiatric providers who are in-network with major insurance plans. You enter your insurance and preferences, get a list of available providers licensed in your state, and book a video session, often for the next day. Rula estimates your per-session cost with your insurer before the first appointment, and if the first provider is not a good fit it helps you switch. The network covers individual, couples and family therapy as well as medication management, and treats children from age five as well as teens and adults. It focuses on online sessions, with some in-person options, and works with employers and health plans as well as individual patients. Compared with subscription services like BetterHelp, it is built around insurance billing and a regular provider relationship rather than a weekly fee. It is only available in the United States.
Best for: Insured US patients, including families and children, who want quick online therapy or psychiatry.
Rula pricing (checked Nov 8, 2026)
Each line is quoted from Rula's own site, with the page it came from.
| Plan or term | What it says | Checked | Source |
|---|---|---|---|
| Typical session cost | $15 with insurance | Nov 8, 2026 | rula.com |
Pros and cons
What works
- In-network with most major US insurance plans
- Large network with appointments often available next day
- Covers couples, family and child therapy plus psychiatry
- Cost estimate given before the first session
Why people leave
- United States only
- Mainly video sessions; in-person options are limited
- Out-of-pocket cost depends on your plan and deductible
Rula vs Grow Therapy, Talkspace and BetterHelp
From each app's listing and the prices verified on its own site. A dash means we haven't verified it yet.
| Attribute | Rula | Grow Therapy | Talkspace | BetterHelp |
|---|---|---|---|---|
| Pricing | Paid | Paid | Paid | Paid |
| Verified price | $15 with insurance | $21 with insurance | $69 a week (messaging-only therapy, without insurance) | — |
| Free plan | No | No | No | No |
| Open source | No | No | No | No |
| Self-hostable | No | No | No | No |
| Platforms | Web | Web | Web, iOS, Android | Web, iOS, Android |
Top Rula alternatives
See all 7- 1Grow Therapy68.8
Insurance-based marketplace where you browse and choose providers yourself, with in-person options.
- 2Talkspace64.8
Insurance-friendly too, with messaging therapy for people who prefer text over video.
- 3BetterHelp61.8
Weekly subscription that suits people without therapy coverage.
- 4
Wysa59.4Low-cost AI self-help app for support while waiting for or between sessions.
- 5
SonderMind57.5Also matches you with in-network therapists and psychiatric prescribers, so insurance-billed sessions carry over.
Why people left Rula
In reviewers' own words, from reviews of the apps they moved to. These are their opinions, not ours.
No switching stories yet. If you moved away from Rula, review the app you switched to and tell us why.
Reviews
No approved reviews yet. How we verify reviewers
Write a review of Rula
Rula: common questions
What is Rula?
Rula: Online therapy and psychiatry in the US with providers who take insurance. Best for insured US patients, including families and children, who want quick online therapy or psychiatry. Available for Web.
Is Rula free?
No, Rula is a paid product.
How much does Rula cost?
Rula is a paid product. Typical session cost: $15 with insurance. Checked on Rula's own site, November 2026.
Is Rula open source?
No, Rula is not open source.
What platforms does Rula run on?
Rula is available for Web.
What are the best alternatives to Rula?
The highest-ranked Rula alternatives right now are Grow Therapy, Talkspace and BetterHelp. See the full ranked list for pricing, platforms and verified facts.
Rula vs Grow Therapy: what's the difference?
Both Rula and Grow Therapy are paid products. Verified prices: Rula $15 with insurance, Grow Therapy $21 with insurance. Both run on Web.