Oura
Smart ring and app that track sleep, readiness, activity and stress, with an optional monthly membership.
Updated · AppBreakup editorial · iOS, Android
Is Oura free?
No, it's a paid product
- Starting price:
- $5.99 a month or $69.99 a year (US, before tax)
- Free trial:
- First month free for new members
Checked on Oura's site Nov 8, 2026
4 alternatives with a free option Full Oura pricing and plansSwitch from Oura to
All 6
UltrahumanPaid
WHOOPPaid
FitbitPremium starting price: $9.99
- Verified facts
- 6 of 6
- Alternatives ranked
- 6
- Approved reviews
- 0
- Visits sent from here
- 0
About Oura
Oura makes a smart ring that you wear day and night to track sleep, heart rate, heart rate variability, skin temperature, activity and stress, all shown in the Oura app on iOS or Android. Each day it gives Sleep, Readiness and Activity scores, and over time it adds longer-term views such as cardiovascular age, stress resilience and cycle and ovulation insights. A ring is a less obvious wearable than a watch, which is a big part of its appeal for sleep tracking. You buy the ring outright, and most of the insights need the Oura Membership, a monthly or yearly subscription that also includes an AI health assistant. Without it the ring still works, but the data you see is limited. New members get the first month free, and the membership is HSA/FSA eligible in the US. Your data can be exported as CSV even if you stop paying.
Best for: People who want detailed sleep and recovery tracking without wearing a watch.
Oura pricing (checked Nov 8, 2026)
Each line is quoted from Oura's own site, with the page it came from.
| Plan or term | What it says | Checked | Source |
|---|---|---|---|
| Membership price | $5.99 USD per month | Nov 8, 2026 | ouraring.com |
| Free trial | First month free for new members | Nov 8, 2026 | ouraring.com |
| Starting price | $5.99 a month or $69.99 a year (US, before tax) | Nov 8, 2026 | ouraring.com |
Pros and cons
What works
- Comfortable for sleep tracking compared with a wrist device
- Tracks more than 50 health metrics with daily scores
- Data export to CSV even without a membership
Why people leave
- Most insights need an ongoing membership on top of the ring price
- No screen and no built-in GPS for workouts
- Ring sizing has to be right before you buy
Oura vs Ultrahuman, WHOOP and Fitbit
From each app's listing and the prices verified on its own site. A dash means we haven't verified it yet.
| Attribute | Oura | Ultrahuman | WHOOP | Fitbit |
|---|---|---|---|---|
| Pricing | Paid | Paid | Paid | Free plan + paid |
| Verified price | $5.99 a month or $69.99 a year (US, before tax) | — | — | $9.99 |
| Free plan | No | No | No | Yes |
| Open source | No | No | No | No |
| Self-hostable | No | No | No | No |
| Platforms | iOS, Android | iOS, Android | iOS, Android | Android, iOS |
Top Oura alternatives
See all 6- 1Ultrahuman68.8
Similar ring with sleep and recovery scores and no mandatory subscription.
- 2WHOOP62.6
Screenless band built around training strain and recovery, better for serious athletes.
- 3Fitbit61.8
Cheaper wrist trackers with good sleep tracking, and core stats are free.
- 4
Garmin Connect59.4Garmin watches add GPS, a screen and long battery life with no subscription for core stats.
- 5
Zepp57.5Companion app for Amazfit's Helio smart ring and watches, with sleep and readiness scores and no required subscription.
Why people left Oura
In reviewers' own words, from reviews of the apps they moved to. These are their opinions, not ours.
No switching stories yet. If you moved away from Oura, review the app you switched to and tell us why.
Reviews
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Oura: common questions
What is Oura?
Oura: Smart ring and app that track sleep, readiness, activity and stress, with an optional monthly membership. Best for people who want detailed sleep and recovery tracking without wearing a watch. Available for iOS and Android.
Is Oura free?
No, Oura is a paid product. Membership price: $5.99 USD per month (checked on Oura's own site).
How much does Oura cost?
Oura is a paid product. Membership price: $5.99 USD per month; Free trial: First month free for new members; Starting price: $5.99 a month or $69.99 a year (US, before tax). Checked on Oura's own site, November 2026.
Does Oura have a free trial or refund?
Free trial: First month free for new members. Source: Oura's own site.
Is Oura open source?
No, Oura is not open source.
What platforms does Oura run on?
Oura is available for iOS and Android.
What are the best alternatives to Oura?
The highest-ranked Oura alternatives right now are Ultrahuman, WHOOP and Fitbit. See the full ranked list for pricing, platforms and verified facts.
Oura vs Ultrahuman: what's the difference?
Both Oura and Ultrahuman are paid products. Both run on iOS and Android.