Instamojo
Indian online store builder with built-in payment gateway, payment links and shipping for small sellers.
Updated · AppBreakup editorial · Web, Android, iOS
Is Instamojo free?
Free plan, plus paid plans
- Starting price:
- ₹6,999 a year (Starter online store)
- Free plan:
- Yes, Lite at ₹0 a year plus 5% + ₹3 per sale
Checked on Instamojo's site Nov 8, 2026
Full Instamojo pricing and plansSwitch from Instamojo to
All 6
WooCommerceCompareTypical hosting cost: $25–$350/month for most stores
ShopifyComparePaid
Zoho CommerceMicro-store plan: ₹99 a month, billed annually
- Verified facts
- 8 of 8
- Alternatives ranked
- 6
- Approved reviews
- 0
- Visits sent from here
- 0
About Instamojo
Instamojo is an Indian platform for small businesses and D2C brands that want to sell online without stitching together separate tools. You get a hosted online store or single landing page, a built-in payment gateway that takes UPI, cards, netbanking and wallets, payment links you can share on WhatsApp or Instagram, and shipping across India with doorstep pickup. Sellers use it for physical products, digital downloads, courses, workshops and event tickets. The entry plan costs nothing per year but takes a higher cut of each sale; paid yearly plans add a custom domain, more themes, no Instamojo branding and a lower transaction fee, and there is a done-for-you setup option. It is aimed squarely at sellers in India and prices in rupees, so it is less useful for brands selling mainly abroad. Stores are managed from the web and from Android and iOS apps.
Best for: Indian small sellers who want a store, payment links and shipping in one rupee-priced account.
Instamojo pricing (checked Nov 8, 2026)
Each line is quoted from Instamojo's own site, with the page it came from.
| Plan or term | What it says | Checked | Source |
|---|---|---|---|
| Free plan | Yes, Lite at ₹0 a year plus 5% + ₹3 per sale | Nov 8, 2026 | instamojo.com |
| Transaction fee (free plan) | 5% + ₹3 per sale | Nov 8, 2026 | instamojo.com |
| Starting price | ₹6,999 a year (Starter online store) | Nov 8, 2026 | instamojo.com |
| Growth plan | ₹14,999 a year | Nov 8, 2026 | instamojo.com |
| Free trial | No | Nov 8, 2026 | instamojo.com |
| Money-back guarantee | 14 days | Nov 8, 2026 | instamojo.com |
Pros and cons
What works
- Free plan includes a working store with cash on delivery and shipping integrations
- Payment gateway is built in, so there is no separate gateway to sign up for
- Also sells digital products, workshops and event tickets
Why people leave
- Free and Starter plans take 5% + ₹3 per sale, far higher than a standalone gateway
- Digital products carry an even higher transaction fee
- Built for selling in India; not a fit for brands focused on overseas customers
Instamojo vs WooCommerce, Shopify and Zoho Commerce
From each app's listing and the prices verified on its own site. A dash means we haven't verified it yet.
| Attribute | Instamojo | WooCommerce | Shopify | Zoho Commerce |
|---|---|---|---|---|
| Pricing | Free plan + paid | Open source | Paid | Paid |
| Verified price | ₹6,999 a year (Starter online store) | $25–$350/month for most stores | — | ₹99 a month, billed annually |
| Free plan | Yes, Lite at ₹0 a year plus 5% + ₹3 per sale | Free app | No | No |
| Open source | No | Yes | No | No |
| Self-hostable | No | Yes | No | No |
| Platforms | Web, Android, iOS | Web, Self-hosted, iOS, Android | Web, iOS, Android | Web, iOS, Android |
Full Instamojo vs WooCommerce comparisonFull Instamojo vs Shopify comparison
Top Instamojo alternatives
See all 6- 1WooCommerce79.8
Free WordPress store plugin; pair it with any Indian gateway and avoid per-sale platform fees.
- 2Shopify68.8
A fuller store builder with a bigger app ecosystem and lower fees once you pick your own gateway.
- 3Zoho Commerce61.8
Store builder tied into Zoho's inventory and accounting apps, with Indian pricing available.
- 4
Ecwid59.4Add a store to an existing site or social pages, with a free tier for a few products.
- 5
Razorpay50.0If you only need payment links and pages, Razorpay charges a lower standard fee per transaction.
Why people left Instamojo
In reviewers' own words, from reviews of the apps they moved to. These are their opinions, not ours.
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Reviews
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Instamojo: common questions
What is Instamojo?
Instamojo: Indian online store builder with built-in payment gateway, payment links and shipping for small sellers. Best for indian small sellers who want a store, payment links and shipping in one rupee-priced account. Available for Web, Android and iOS.
Is Instamojo free?
Instamojo has a free plan and paid plans. Free plan: Yes, Lite at ₹0 a year plus 5% + ₹3 per sale (checked on Instamojo's own site).
How much does Instamojo cost?
Instamojo is free with paid plans. Free plan: Yes, Lite at ₹0 a year plus 5% + ₹3 per sale; Transaction fee (free plan): 5% + ₹3 per sale; Starting price: ₹6,999 a year (Starter online store); Growth plan: ₹14,999 a year. Checked on Instamojo's own site, November 2026.
Does Instamojo have a free trial or refund?
Free trial: No. Money-back guarantee: 14 days. Source: Instamojo's own site.
Is Instamojo open source?
No, Instamojo is not open source. Open-source alternatives include WooCommerce.
What platforms does Instamojo run on?
Instamojo is available for Web, Android and iOS.
What are the best alternatives to Instamojo?
The highest-ranked Instamojo alternatives right now are WooCommerce, Shopify and Zoho Commerce. See the full ranked list for pricing, platforms and verified facts.
Instamojo vs WooCommerce: what's the difference?
Instamojo is free with paid plans; WooCommerce is free and open source. Verified prices: Instamojo ₹6,999 a year (Starter online store), WooCommerce $25–$350/month for most stores. WooCommerce is open source and Instamojo is not. Both run on Web, Android and iOS.