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EmailOctopus

Simple, low-cost newsletter and email marketing tool with a generous free plan.

Free plan + paidEmail marketing tools
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About EmailOctopus

EmailOctopus is a UK-based email marketing service that keeps things deliberately simple. It covers newsletters and campaigns with a drag-and-drop or code editor, templates generated in your brand colours, tags and segmentation, custom fields, scheduled campaigns, basic automations such as welcome sequences, landing pages and forms. It is popular with creators, charities and small businesses who mostly send regular newsletters and do not need ecommerce flows or a CRM. A free plan covers a decent-sized list with a monthly send cap, EmailOctopus branding, limited report history and one user. The paid Pro plan, priced by subscriber count, removes branding, keeps reports forever and adds unlimited forms, pages and users. There is no free trial of Pro, since the free plan never expires. Automation, reporting and integrations are lighter than larger rivals, and support is email-only, but it is one of the cheapest reputable options as a list grows.

Best for: Newsletter senders and small organisations that want a cheap, simple tool.

Pros and cons

What works

  • Generous free plan
  • Low prices as your list grows
  • Simple interface focused on newsletters

Why people leave

  • Basic automation and reporting
  • Branding and short report history on free plan
  • Fewer integrations than larger platforms

Top EmailOctopus alternatives

See all 5
  1. 1MailerLite logo
    MailerLite

    More features, including websites and better automation, at a modest price.

    66.5
  2. 2Sender logo
    Sender

    A similar free allowance with more ecommerce and SMS features.

    62.6
  3. 3Kit logo
    Kit

    A free plan for more subscribers, plus creator monetisation tools.

    59.6
  4. 4listmonk logo
    listmonk

    Free and self-hosted if you'd rather pay only for sending.

    55.3
  5. 5Buttondown logo
    Buttondown

    A minimalist, Markdown-first newsletter tool with an archive site.

    48.9

Why people left EmailOctopus

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EmailOctopus: common questions

Is EmailOctopus free?

EmailOctopus has a free plan and paid plans. Free plan: 2,500 subscribers, 10,000 emails/month (checked on EmailOctopus's own site).

Is EmailOctopus open source?

No, EmailOctopus is not open source. Open-source alternatives include listmonk.

What platforms does EmailOctopus run on?

EmailOctopus is available for Web.

What are the best alternatives to EmailOctopus?

The highest-ranked EmailOctopus alternatives right now are MailerLite, Sender and Kit. See the full ranked list for pricing, platforms and verified facts.

See all 5 EmailOctopus alternatives