Qualtrics
An enterprise experience-management and research platform with a heavily limited free survey account.
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About Qualtrics
Qualtrics is the enterprise standard for survey research and experience management. Its survey engine handles advanced logic, randomisation, quotas, conjoint and MaxDiff studies, and its analytics include statistical tools, text analysis and AI-driven insights. On top of that sit products for customer experience, employee experience, brand and product research, often connected to CRMs and HR systems across a whole company. Universities frequently provide accounts to students and staff. A free account lets anyone try the survey builder, with tight limits on responses, question types and active surveys, but serious use is sold through custom annual contracts that are expensive and negotiated with sales. The platform is powerful but complex, with a learning curve and admin overhead. It runs in the browser, with mobile apps for offline data collection. It suits large companies and research teams that need rigorous methods and organisation-wide feedback programmes; small teams will usually find it excessive.
Best for: Large organisations and researchers running rigorous, organisation-wide feedback programmes.
Pros and cons
What works
- Advanced research methods and statistics
- Customer and employee experience suites
- Often available through universities
Why people leave
- Expensive, sales-negotiated contracts
- Complex, with a real learning curve
- Free account is heavily limited
Top Qualtrics alternatives
See all 5- 1
SurveyMonkey66.5Easier to adopt, with transparent per-user pricing.
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QuestionPro62.6Research-grade features at lower cost.
- 3
Formbricks59.6Open-source experience management you can self-host.
- 4
LimeSurvey57.2Open-source survey platform for academic research.
- 5
SurveySparrow55.3CX and employee surveys at mid-market prices.
Why people left Qualtrics
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Qualtrics: common questions
Is Qualtrics free?
Qualtrics has a free plan and paid plans.
Is Qualtrics open source?
No, Qualtrics is not open source. Open-source alternatives include Formbricks and LimeSurvey.
What platforms does Qualtrics run on?
Qualtrics is available for Web, iOS and Android.
What are the best alternatives to Qualtrics?
The highest-ranked Qualtrics alternatives right now are SurveyMonkey, QuestionPro and Formbricks. See the full ranked list for pricing, platforms and verified facts.