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Whale

SOP and training platform that captures how work is done and answers staff questions with AI

Updated · AppBreakup editorial · Web

Is Whale free?

Free plan, plus paid plans

Starting price:
$299/month billed yearly (Scale)
Free plan:
1 creator, up to 10 members

Checked on Whale's site Nov 8, 2026

Full Whale pricing and plans

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About Whale

Whale is a platform for documenting standard operating procedures and training staff on them. Teams create SOPs by writing from scratch, recording their screen, importing a video or uploading existing documents, and Whale's AI helps turn those into step-by-step guides. Content can be grouped into training flows with quizzes and sign-off, attached as checklists to recurring work, and shown contextually inside other tools. An AI assistant called Coral answers employee questions with links back to the source documents, and an MCP server and API let AI agents use the same knowledge. It is used by operations, HR, IT and finance teams, including frontline and warehouse staff on mobile. A free plan allows one creator and up to ten members; paid plans are billed per month with a set number of creators and charges for extra creators, adding features like e-signatures, SSO and granular permissions. Data can be hosted in the EU or US.

Best for: Operations and HR teams documenting SOPs and onboarding staff on them.

Whale pricing (checked Nov 8, 2026)

Each line is quoted from Whale's own site, with the page it came from.

Plan or termWhat it saysCheckedSource
Free plan1 creator, up to 10 membersNov 8, 2026usewhale.io
Starting price$299/month billed yearly (Scale)Nov 8, 2026usewhale.io
Extra creators$29/month each (yearly)Nov 8, 2026usewhale.io
Full Whale pricing and cheaper alternatives

Pros and cons

What works

  • Several ways to capture SOPs, including screen recording and video import
  • Training flows with quizzes alongside the documentation
  • AI answers cite the underlying SOPs
  • Free plan for a small team

Why people leave

  • Paid plans start at a high monthly price for small companies
  • Free plan allows only one person to create content
  • Less suited to free-form wiki writing than general knowledge bases

Whale vs Guru, Confluence and Notion

From each app's listing and the prices verified on its own site. A dash means we haven't verified it yet.

AttributeWhaleGuruConfluenceNotion
PricingFree plan + paidPaidFree plan + paidFree plan + paid
Verified price$299/month billed yearly (Scale)——$10 per member/month (Plus)
Free plan1 creator, up to 10 membersNoUp to 10 usersYes
Open sourceNoNoNoNo
Self-hostableNoNoNoNo
PlatformsWebWeb, Browser extensionWeb, iOS, AndroidWeb, Windows, macOS, iOS, Android

Top Whale alternatives

See all 5
  1. 1Guru logo
    Guru

    AI knowledge base that surfaces verified answers inside Slack and the browser.

    64.8
  2. 2Confluence logo
    Confluence

    General team wiki with deep Jira ties, for companies that want SOPs next to other docs.

    63.7
  3. 3Notion logo
    Notion

    Flexible pages and databases for teams happy to build their own SOP and onboarding system.

    62.7
  4. 4Scribe logo
    Scribe

    Fast screenshot-based guide capture with a free tier, if quick how-tos matter more than training flows.

    56.8
  5. 5Process Street logo
    Process Street

    Turns SOPs into enforced, tracked workflow runs with approvals for compliance-heavy teams.

    50.0

Why people left Whale

In reviewers' own words, from reviews of the apps they moved to. These are their opinions, not ours.

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Whale: common questions

What is Whale?

Whale: SOP and training platform that captures how work is done and answers staff questions with AI. Best for operations and HR teams documenting SOPs and onboarding staff on them. Available for Web.

Is Whale free?

Whale has a free plan and paid plans. Free plan: 1 creator, up to 10 members (checked on Whale's own site).

How much does Whale cost?

Whale is free with paid plans. Free plan: 1 creator, up to 10 members; Starting price: $299/month billed yearly (Scale); Extra creators: $29/month each (yearly). Checked on Whale's own site, November 2026.

Is Whale open source?

No, Whale is not open source.

What platforms does Whale run on?

Whale is available for Web.

What are the best alternatives to Whale?

The highest-ranked Whale alternatives right now are Guru, Confluence and Notion. See the full ranked list for pricing, platforms and verified facts.

Whale vs Guru: what's the difference?

Whale is free with paid plans; Guru is a paid product. Only Guru runs on Browser extension.

See all 5 Whale alternatives