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Drip

Email and SMS marketing automation built for online stores, with deep shopper data and segmentation.

PaidEmail marketing tools
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About Drip

Drip is an email marketing automation tool aimed at ecommerce brands. It collects shopper activity such as product views, carts and orders from the store, and uses that data for segmentation, personalised emails and automated workflows like abandoned cart, browse abandonment, welcome and win-back sequences. Native integrations cover popular platforms including Shopify and WooCommerce, and a JavaScript snippet tracks on-site behaviour and powers sign-up forms and pop-ups. SMS to US numbers can be added alongside email. Developers get a REST API with OAuth 2, batch endpoints and a dedicated Shopper Activity API for custom storefronts. Pricing scales with the number of contacts, with a free trial and no free plan. Compared with general newsletter tools it puts more weight on store data and revenue reporting, but it has fewer non-ecommerce features. It suits small and mid-size online stores that want automated, data-driven email without an enterprise platform. It is a hosted web app.

Best for: Small and mid-size online stores wanting automated email driven by shopper behaviour.

Pros and cons

What works

  • Segments and workflows built on cart, order and product data
  • Shopper Activity API for custom storefronts
  • Email and SMS in the same workflows

Why people leave

  • No free plan
  • SMS supports US numbers only
  • Less suited to blogs, creators or B2B newsletters than general tools

Top Drip alternatives

See all 5
  1. 1Klaviyo logo
    Klaviyo

    The ecommerce email and SMS leader, with deeper Shopify data and predictive analytics.

    68.8
  2. 2Omnisend logo
    Omnisend

    Ecommerce email and SMS with a free plan and simpler, cheaper pricing for small stores.

    64.8
  3. 3Mailchimp logo
    Mailchimp

    Familiar all-round tool with a free plan, good for stores that also send general newsletters.

    61.8
  4. 4ActiveCampaign logo
    ActiveCampaign

    Broader marketing automation and CRM for businesses selling beyond a single store.

    59.4
  5. 5Brevo logo
    Brevo

    Pricing by emails sent rather than contacts, which suits large lists that mail less often.

    57.5

Why people left Drip

In reviewers' own words, from reviews of the apps they moved to. These are their opinions, not ours.

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Drip: common questions

Is Drip free?

No, Drip is a paid product.

Is Drip open source?

No, Drip is not open source.

What platforms does Drip run on?

Drip is available for Web.

What are the best alternatives to Drip?

The highest-ranked Drip alternatives right now are Klaviyo, Omnisend and Mailchimp. See the full ranked list for pricing, platforms and verified facts.

See all 5 Drip alternatives