Eppo
Warehouse-native experimentation and feature flagging platform, now Datadog Experiments.
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Eppo has been acquired. Acquired by Datadog; the product is now sold as Datadog Experiments.
About Eppo
Eppo is an experimentation platform built for data teams. Instead of copying events into a vendor's database, it runs its analysis directly on your data warehouse, such as Snowflake, BigQuery, Databricks or Redshift, using metric definitions your analysts govern centrally. It offers feature flags for assigning users, advanced statistics including CUPED and sequential testing, contextual bandits, and reporting designed to make results trustworthy across a whole organisation. Datadog acquired Eppo in 2025, and the product is now sold as Datadog Experiments, joining Datadog's monitoring and product analytics tools. Pricing has always been quote-based for mid-sized and large companies. It is best for organisations that already have a well-modelled warehouse and want experiments to use the same numbers as their finance and BI reports; teams without a warehouse will struggle to get value from it. It runs in the browser with SDKs for web, mobile and server languages.
Best for: Data teams that want experiments analysed on their own warehouse metrics.
Pros and cons
What works
- Analysis runs on your own warehouse data
- Centrally governed metric definitions
- Rigorous statistics and bandits
Why people leave
- Needs an established data warehouse
- Quote-based pricing
- Product future now tied to Datadog
Top Eppo alternatives
See all 4- 1
GrowthBook66.5Open-source, warehouse-native experimentation with a free plan.
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Statsig62.6Offers both a hosted and a warehouse-native mode with a free tier.
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Optimizely59.6Enterprise experimentation with a visual web editor.
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LaunchDarkly57.2Feature management first, with experimentation available.
Why people left Eppo
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Eppo: common questions
Is Eppo free?
No, Eppo is a paid product.
Is Eppo open source?
No, Eppo is not open source. Open-source alternatives include GrowthBook.
What platforms does Eppo run on?
Eppo is available for Web.
What are the best alternatives to Eppo?
The highest-ranked Eppo alternatives right now are GrowthBook, Statsig and Optimizely. See the full ranked list for pricing, platforms and verified facts.