Hotjar
The heatmap and session recording tool for websites, now merged into Contentsquare.
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- Alternatives ranked
- 8
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Hotjar has been acquired. Merged into Contentsquare; hotjar.com now leads to Contentsquare's platform and plans.
About Hotjar
Hotjar made heatmaps, session recordings and on-site feedback surveys affordable for small businesses and marketers, and for years it was the default answer for seeing what visitors actually do on a page. It was acquired by Contentsquare, and in 2025 the two products were merged: Hotjar's site now points to Contentsquare, where heatmaps, recordings (called session replay), surveys and feedback live on in a combined platform. Former Hotjar users get Contentsquare's plans, which start with a free tier covering a monthly session allowance and move up through Growth and Pro to Enterprise. People still search for Hotjar by name, so it is listed here, but anyone setting up something new will sign up to Contentsquare. If the merger brought changes you do not want, the alternatives below cover the same heatmap and replay ground, including free and self-hosted options. It worked on any website through a JavaScript snippet.
Best for: Existing Hotjar users deciding whether to stay on Contentsquare or move.
Pros and cons
What works
- Heatmaps, replay and surveys continue inside Contentsquare
- Free tier still available after the merger
- Easy snippet install on any website
Why people leave
- No longer a standalone product
- Plans and interface now follow Contentsquare's roadmap
Top Hotjar alternatives
See all 8- 1
Microsoft Clarity66.5Completely free heatmaps and recordings with no traffic limits.
- 2
Contentsquare62.6Where Hotjar's features now live, with the same free tier.
- 3
Mouseflow59.6Independent heatmaps, recordings and funnels with a free plan.
- 4
Lucky Orange57.2Small-business heatmaps and replays with live chat included.
- 5
Crazy Egg55.3Simple heatmaps plus built-in A/B testing for marketers.
Why people left Hotjar
In reviewers' own words, from reviews of the apps they moved to. These are their opinions, not ours.
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Reviews
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Hotjar: common questions
Is Hotjar free?
Hotjar has a free plan and paid plans. Free plan: 200k monthly sessions (checked on Hotjar's own site).
Is Hotjar open source?
No, Hotjar is not open source. Open-source alternatives include PostHog, OpenReplay and Matomo.
What platforms does Hotjar run on?
Hotjar is available for Web.
What are the best alternatives to Hotjar?
The highest-ranked Hotjar alternatives right now are Microsoft Clarity, Contentsquare and Mouseflow. See the full ranked list for pricing, platforms and verified facts.