Instantly
Cold email platform with unlimited sending accounts, warm-up, a B2B lead database and AI reply agents.
Updated · AppBreakup editorial · Web
Is Instantly free?
No, it's a paid product
- Starting price:
- $47 a month (Outreach Growth)
Checked on Instantly's site Nov 8, 2026
2 alternatives with a free option Full Instantly pricing and plansSwitch from Instantly to
All 8- Verified facts
- 6 of 6
- Alternatives ranked
- 8
- Approved reviews
- 0
- Visits sent from here
- 0
About Instantly
Instantly is built for sending cold email at volume. Instead of charging per user or per inbox, its outreach plans let you connect unlimited sending accounts and warm them all up, which makes it popular with agencies and outbound teams that rotate many mailboxes to protect deliverability. Plans are capped by monthly emails and uploaded contacts. Around the sender it offers a B2B lead database with waterfall email enrichment, email verification, a unified inbox (Unibox), a lightweight CRM, website visitor identification, inbox placement testing and the option to buy pre-made email accounts. AI agents can write sequences, qualify replies and book meetings. It suits agencies, founders and small sales teams who mostly prospect by email; it has no LinkedIn or calling steps like multichannel tools. Pricing is monthly or annual, with separate subscriptions for outreach, lead credits and CRM, or bundles that combine them. It runs in the browser.
Best for: Agencies and small outbound teams sending high-volume cold email across many mailboxes.
Instantly pricing (checked Nov 8, 2026)
Each line is quoted from Instantly's own site, with the page it came from.
| Plan or term | What it says | Checked | Source |
|---|---|---|---|
| Starting price | $47 a month (Outreach Growth) | Nov 8, 2026 | instantly.ai |
| Hypergrowth plan | $107 a month | Nov 8, 2026 | instantly.ai |
| Light Speed plan | $358 a month | Nov 8, 2026 | instantly.ai |
Pros and cons
What works
- Unlimited sending accounts and warm-up on outreach plans
- Built-in B2B lead database with email enrichment
- Unified inbox and AI reply handling
- Cheaper than per-seat tools when one person runs many inboxes
Why people leave
- Email only: no LinkedIn or calling steps
- Separate subscriptions for outreach, credits and CRM can add up
- Plans cap monthly emails and uploaded contacts
Instantly vs Outreach, lemlist and Salesloft
From each app's listing and the prices verified on its own site. A dash means we haven't verified it yet.
| Attribute | Instantly | Outreach | lemlist | Salesloft |
|---|---|---|---|---|
| Pricing | Paid | Paid | Paid | Paid |
| Verified price | $47 a month (Outreach Growth) | — | $69 a month (Email plan), $55 a month billed yearly | — |
| Free plan | No | No | No | No |
| Open source | No | No | No | No |
| Self-hostable | No | No | No | No |
| Platforms | Web | Web, iOS, Android, Browser extension | Web, Browser extension | Web, iOS, Android, Browser extension |
Top Instantly alternatives
See all 8- 1
Outreach70.9Enterprise sales engagement with multichannel sequences and deal management, beyond Instantly's cold-email focus.
- 2
lemlist68.8Adds LinkedIn, calls and WhatsApp steps for multichannel sequences.
- 3
Salesloft57.5Full sales engagement for larger teams: cadences across email, phone and LinkedIn with forecasting built in.
- 4
Apollo.io52.6Bigger contact database and a free plan, with sequences and a dialer included.
- 5
Hunter51.2Strong email finding and verification with simple sequences and a free plan.
Why people left Instantly
In reviewers' own words, from reviews of the apps they moved to. These are their opinions, not ours.
No switching stories yet. If you moved away from Instantly, review the app you switched to and tell us why.
Reviews
No approved reviews yet. How we verify reviewers
Write a review of Instantly
Instantly: common questions
What is Instantly?
Instantly: Cold email platform with unlimited sending accounts, warm-up, a B2B lead database and AI reply agents. Best for agencies and small outbound teams sending high-volume cold email across many mailboxes. Available for Web.
Is Instantly free?
No, Instantly is a paid product. Starting price: $47 a month (Outreach Growth) (checked on Instantly's own site).
How much does Instantly cost?
Instantly is a paid product. Starting price: $47 a month (Outreach Growth); Hypergrowth plan: $107 a month; Light Speed plan: $358 a month. Checked on Instantly's own site, November 2026.
Is Instantly open source?
No, Instantly is not open source.
What platforms does Instantly run on?
Instantly is available for Web.
What are the best alternatives to Instantly?
The highest-ranked Instantly alternatives right now are Outreach, lemlist and Salesloft. See the full ranked list for pricing, platforms and verified facts.
Instantly vs Outreach: what's the difference?
Both Instantly and Outreach are paid products. Only Outreach runs on iOS, Android and Browser extension.