HubSpot CRM vs Kommo

Updated November 2026 · AppBreakup editorial

HubSpot CRM

A free CRM that grows into HubSpot's paid sales, marketing and service hubs.

Free plan + paid

Visit HubSpot CRM HubSpot CRM profile

Kommo

Sales CRM built around messaging apps like WhatsApp, Instagram and TikTok, formerly amoCRM.

Paid

Visit Kommo Kommo profile

The short answer

HubSpot CRM is a free-to-start CRM that puts sales, marketing and service activity on one contact timeline and grows into paid hubs. Kommo is a paid sales CRM built around messaging apps, turning WhatsApp, Instagram and TikTok chats into pipeline leads. Pick HubSpot for email and marketing-led sales; pick Kommo if your customers buy through chat.

HubSpot CRM or Kommo: our take

HubSpot CRM is the shared database underneath HubSpot's Sales, Marketing and Service Hubs. Its free tier covers contacts, companies, deals, tasks, email tracking, meeting links and basic reporting, and marketing emails, website visits, support tickets and sales calls all appear on the same record. Kommo, formerly amoCRM, is designed for businesses that sell over chat. It pulls conversations from WhatsApp, Instagram, TikTok, Facebook Messenger, website live chat and other channels into one inbox, and each conversation becomes a lead in a pipeline. Salesbot automations and AI features answer common questions, qualify leads, send follow-ups and broadcast approved WhatsApp templates through an official WhatsApp Business Platform connection.

Pricing works very differently. HubSpot has a free plan for up to 2 users and 1,000 contacts with no credit card required; paid seats start from $15 per seat/month on Starter, then from $50 per seat/month on Professional and from $75 per seat/month on Enterprise, and many automation features only appear in higher tiers. Kommo has no free plan: it starts at $25 per user/month after a 14-day free trial, the minimum billing period is 6 months, and lower plans cap leads per user and the number of WhatsApp numbers.

Both run in the browser with iPhone and Android apps and have an API. HubSpot has a far larger ecosystem, with 2,000+ marketplace apps, and its 306,000+ customers span 135+ countries. Kommo is especially popular in Latin America, Europe and other regions where WhatsApp is the main way customers buy.

Choose HubSpot if you sell through email, calls and inbound marketing, want a free starting point, or need sales and marketing data in one system. Choose Kommo if most of your deals happen in WhatsApp, Instagram or other messaging apps and you want chatbots and automation working directly on those conversations.

Choose HubSpot CRM if…

Small and mid-sized teams that want sales and marketing data in one easy CRM
You want a free option (Kommo is paid only)
You need Browser extension, which Kommo doesn't list
Free tier with no time limit covers the basics well
Sales, marketing and service activity on one contact timeline

Choose Kommo if…

Small sales teams that close deals over WhatsApp, Instagram and other messaging apps
Messaging channels feed straight into a sales pipeline
Official WhatsApp Business Platform connection with templates and flows

What is HubSpot CRM?

HubSpot CRM is the shared contact and deal database underneath HubSpot's sales, marketing and customer service products. The free tier is genuinely usable: contacts, companies, deals, tasks, email tracking, meeting links and basic reporting, with no time limit. Teams then add paid Sales Hub, Marketing Hub or Service Hub editions when they need sequences, automation, forecasting or more seats with advanced permissions. Its main strength is that everything sits on one record, so marketing emails, website visits, support tickets and sales calls show up in the same timeline, and setup is far easier than with enterprise CRMs. The catch is the pricing ladder: Starter editions are cheap, but Professional and Enterprise tiers cost much more and some features only appear there, so the bill can jump when you outgrow the basics. It runs in the browser with iOS and Android apps and a large marketplace of integrations. It suits small and mid-sized companies that want sales and marketing in one system.

What is Kommo?

Kommo, known as amoCRM until its rebrand, is a sales CRM designed for businesses that sell through chat rather than email or calls. It pulls conversations from WhatsApp, Instagram, TikTok, Facebook Messenger, website live chat and other channels into one inbox, and each conversation becomes a lead in a pipeline. Salesbot automations and AI features can answer common questions, qualify leads, send follow-ups and broadcast approved WhatsApp templates, and there is a booking tool for appointments. It is popular with small and mid-sized businesses in Latin America, Europe and other regions where WhatsApp is the main way customers buy. Kommo is a paid service priced per user, with plans that differ by lead limits, AI credits and the number of WhatsApp numbers; it offers a 14-day free trial and is billed for six months or longer. It runs in the browser with mobile apps for iPhone and Android, and has an API and integration marketplace.

Side by side

Attribute	HubSpot CRM	Kommo
Pricing	Free plan + paid	Paid
Open source	No	No
Self-hostable	No	No
Platforms	Web, iOS, Android, Browser extension	Web, iOS, Android
Best for	Small and mid-sized teams that want sales and marketing data in one easy CRM	Small sales teams that close deals over WhatsApp, Instagram and other messaging apps
Status	Active	Active

Verified facts, compared

Facts both apps publish, checked on each vendor's own site.

Fact	HubSpot CRM	Kommo
Starting price	From $15 per seat/month (Starter)	$25 per user/month