Kommo vs Pipedrive

Updated November 2026 · AppBreakup editorial

Kommo

Sales CRM built around messaging apps like WhatsApp, Instagram and TikTok, formerly amoCRM.

Paid

Visit Kommo Kommo profile

Pipedrive

A visual, pipeline-first sales CRM built around moving deals through stages.

Paid

Visit Pipedrive Pipedrive profile

The short answer

Kommo is a sales CRM for teams that sell over WhatsApp, Instagram, TikTok and other messaging apps, turning each chat into a pipeline lead. Pipedrive is a pipeline-first CRM built around email, activities and deal stages. Pick Kommo if customers buy through chat; pick Pipedrive if your sales run on email, calls and scheduled follow-ups.

Kommo or Pipedrive: our take

Both are visual pipeline CRMs for small and mid-sized teams, but they start from different channels. Kommo, formerly amoCRM, pulls conversations from WhatsApp, Instagram, TikTok, Facebook Messenger, website live chat and more into one inbox, and every conversation becomes a lead. Salesbot automations and AI features answer common questions, qualify leads, send follow-ups and broadcast approved WhatsApp templates through the official WhatsApp Business Platform, and there is a booking tool for appointments. It is popular in Latin America, Europe and other regions where WhatsApp is the main way people buy.

Pipedrive is built around the deal board: reps drag deals through stages and the app prompts the next activity. It covers email sync and tracking, activity scheduling, simple automations, reporting and goals, with add-ons for lead forms and chatbots, project tracking and campaigns. It has 500+ integrations and an API with a developer sandbox, and many teams are productive in it within a day. It is thinner on marketing and service tools, and some features sit behind higher tiers or paid add-ons.

Neither has a free plan, and both offer a 14-day trial; Pipedrive's needs no credit card. Kommo starts at $25 per user/month, but the minimum billing period is 6 months, and lower plans cap leads per user and the number of WhatsApp numbers. Pipedrive is priced per seat per month across several plans. Both run on the web with iOS and Android apps.

Choose Kommo if most of your sales conversations happen in WhatsApp or Instagram DMs and you want chat automation tied to the pipeline. Choose Pipedrive if your team sells through email and calls, wants a CRM reps will keep updated, or needs a wide integration marketplace. Kommo is less suited to email-heavy or complex B2B sales.

Choose Kommo if…

Small sales teams that close deals over WhatsApp, Instagram and other messaging apps
Messaging channels feed straight into a sales pipeline
Official WhatsApp Business Platform connection with templates and flows

Choose Pipedrive if…

Small and mid-sized sales teams focused on closing deals through clear stages
Pipeline board is easy to learn and keep updated
Activity reminders keep reps focused on next steps

What is Kommo?

Kommo, known as amoCRM until its rebrand, is a sales CRM designed for businesses that sell through chat rather than email or calls. It pulls conversations from WhatsApp, Instagram, TikTok, Facebook Messenger, website live chat and other channels into one inbox, and each conversation becomes a lead in a pipeline. Salesbot automations and AI features can answer common questions, qualify leads, send follow-ups and broadcast approved WhatsApp templates, and there is a booking tool for appointments. It is popular with small and mid-sized businesses in Latin America, Europe and other regions where WhatsApp is the main way customers buy. Kommo is a paid service priced per user, with plans that differ by lead limits, AI credits and the number of WhatsApp numbers; it offers a 14-day free trial and is billed for six months or longer. It runs in the browser with mobile apps for iPhone and Android, and has an API and integration marketplace.

What is Pipedrive?

Pipedrive is built around the deal pipeline: a board of stages where reps drag deals forward and the app nudges them toward the next activity. That focus makes it quick to learn, and many small sales teams are productive in it within a day. Beyond the pipeline it covers email sync and tracking, activity scheduling, simple automations, reporting and goals, with add-ons for lead generation forms and chatbots, project tracking, and campaigns. A marketplace of several hundred integrations and a public API cover most other needs. It is less suited to complex account management, marketing or service work; there is no free plan and some features sit behind higher tiers or paid add-ons. Pricing is per seat per month across several plans, with a free trial. It runs in the browser with iOS and Android apps. It is a good match for small and mid-sized teams whose work is mainly closing deals and who want a tool reps will actually keep updated.

Side by side

Attribute	Kommo	Pipedrive
Pricing	Paid	Paid
Open source	No	No
Self-hostable	No	No
Platforms	Web, iOS, Android	Web, iOS, Android
Best for	Small sales teams that close deals over WhatsApp, Instagram and other messaging apps	Small and mid-sized sales teams focused on closing deals through clear stages
Status	Active	Active

Verified facts, compared

Facts both apps publish, checked on each vendor's own site.

Fact	Kommo	Pipedrive
Free trial	14 days	14 days, no credit card