Informatica
Enterprise cloud data management platform for integration, data quality, governance and master data.
Updated · AppBreakup editorial · Web, Self-hosted
Informatica has been acquired. Now part of Salesforce; the Informatica website brands it "Informatica from Salesforce".
Is Informatica free?
No, it's a paid product
- Free trial:
- 30 days
Checked on Informatica's site Nov 8, 2026
3 alternatives with a free optionSwitch from Informatica to
All 7- Verified facts
- 4 of 4
- Alternatives ranked
- 7
- Approved reviews
- 0
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About Informatica
Informatica is one of the longest-standing names in enterprise data integration. Its Intelligent Data Management Cloud (IDMC) bundles ETL and ELT pipelines, data ingestion and replication, application and API integration, data quality, a data catalog, governance and master data management, with an AI assistant called CLAIRE across the services. Large companies use it to pull data out of ERP, CRM and mainframe systems into warehouses and lakes, and to keep customer and product records consistent across systems. Informatica is now owned by Salesforce, and the site presents it as Informatica from Salesforce. Pricing is consumption based: customers buy Informatica Processing Units (IPUs) that can be spent across the cloud services, with volume discounts on larger commitments. A 30-day free trial of the cloud platform is available. It is aimed at enterprises with complex, regulated data estates; for a startup that just needs SaaS data in a warehouse, lighter tools are cheaper and quicker to set up.
Best for: Large enterprises that need integration, data quality and master data management on one contract.
Informatica pricing (checked Nov 8, 2026)
Each line is quoted from Informatica's own site, with the page it came from.
| Plan or term | What it says | Checked | Source |
|---|---|---|---|
| Pricing model | Consumption-based (IPUs) | Nov 8, 2026 | informatica.com |
| Free trial | 30 days | Nov 8, 2026 | informatica.com |
Pros and cons
What works
- Very broad suite: integration, quality, catalog, governance and MDM
- One pool of IPUs can be spent across many cloud services
- 300+ connectors, including older enterprise systems
Why people leave
- IPU consumption pricing is hard to estimate before you buy
- Steep learning curve and usually needs specialists or consultants
- Overkill for small teams loading a few SaaS sources
Informatica vs Airbyte, Talend (Qlik Talend Cloud) and Fivetran
From each app's listing and the prices verified on its own site. A dash means we haven't verified it yet.
| Attribute | Informatica | Airbyte | Talend (Qlik Talend Cloud) | Fivetran |
|---|---|---|---|---|
| Pricing | Paid | Open source | Paid | Free plan + paid |
| Verified price | — | $20/month (cloud) | — | Usage-based; $5 monthly base charge per standard connection |
| Free plan | No | Free app | No | Yes |
| Open source | No | Yes | No | No |
| Self-hostable | No | Yes | No | No |
| Platforms | Web, Self-hosted | Web, Self-hosted | Web, Self-hosted | Web |
Top Informatica alternatives
See all 7- 1
Airbyte76.8Open-source and self-hostable pipelines without an enterprise licence.
- 2
Talend (Qlik Talend Cloud)68.8Comparable enterprise suite from Qlik with integration, quality and governance, and on-premises options.
- 3
Fivetran64.8Managed ELT connectors with published usage pricing and a free plan, much quicker to start.
- 4
dbt59.4Handles the transformation layer in SQL and Git once data is in a modern warehouse.
- 5
Matillion57.5Cloud-native ELT with a visual pipeline designer that runs inside Snowflake, Databricks or Redshift, without a heavy on-prem install.
Why people left Informatica
In reviewers' own words, from reviews of the apps they moved to. These are their opinions, not ours.
No switching stories yet. If you moved away from Informatica, review the app you switched to and tell us why.
Reviews
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Informatica: common questions
What is Informatica?
Informatica: Enterprise cloud data management platform for integration, data quality, governance and master data. Best for large enterprises that need integration, data quality and master data management on one contract. Available for Web, and you can host it yourself.
Is Informatica free?
No, Informatica is a paid product.
How much does Informatica cost?
Informatica is a paid product. Pricing model: Consumption-based (IPUs); Free trial: 30 days. Checked on Informatica's own site, November 2026.
Does Informatica have a free trial or refund?
Free trial: 30 days. Source: Informatica's own site.
Is Informatica open source?
No, Informatica is not open source. Open-source alternatives include Airbyte and dbt.
What platforms does Informatica run on?
Informatica is available for Web and Self-hosted.
What are the best alternatives to Informatica?
The highest-ranked Informatica alternatives right now are Airbyte, Talend (Qlik Talend Cloud) and Fivetran. See the full ranked list for pricing, platforms and verified facts.
Informatica vs Airbyte: what's the difference?
Informatica is a paid product; Airbyte is free and open source. Airbyte is open source and Informatica is not. Both run on Web.