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HighLevel

All-in-one CRM, funnel builder and marketing automation platform built for agencies and their clients.

PaidCRM software
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About HighLevel

HighLevel (often called GoHighLevel) bundles a CRM and sales pipelines with a website and funnel builder, email and SMS campaigns, booking calendars, forms, reputation management, invoicing, courses and a unified inbox for SMS, social DMs and live chat. It is aimed squarely at marketing agencies: each plan lets an agency run separate sub-accounts for its clients, white-label the web app under its own brand, and resell messaging and phone usage with a markup. Newer AI features handle chat and voice replies, content drafting and review responses. Small businesses use it too, mainly to replace a stack of separate tools such as a CRM, funnel builder, scheduler and email platform. Pricing is a flat monthly subscription with unlimited contacts and users on every tier, a 14-day trial and no long-term contract, but phone, SMS, email and premium AI usage are billed on top. It runs in the browser with mobile apps for iOS and Android. The breadth means a real learning curve, and some modules are less polished than dedicated tools.

Best for: Marketing agencies that want one white-label platform to run CRM, funnels and messaging for many clients.

Pros and cons

What works

  • Replaces a CRM, funnel builder, scheduler and email/SMS tool in one subscription
  • Unlimited contacts and users on every plan
  • Sub-accounts and white-labelling built for agencies reselling to clients
  • Month-to-month billing with no long-term contract

Why people leave

  • Phone, SMS, email and premium AI usage cost extra on top of the plan
  • No free plan, only a 14-day trial
  • So many modules that setup takes real time, and some are shallower than dedicated tools

Top HighLevel alternatives

See all 6
  1. 1HubSpot CRM logo
    HubSpot CRM

    Free CRM to start with and more mature marketing and sales hubs, though agency white-labelling isn't built in.

    68.8
  2. 2Keap logo
    Keap

    CRM and marketing automation focused on a single small business rather than agencies managing many clients.

    64.8
  3. 3Zoho CRM logo
    Zoho CRM

    Deeper, more configurable CRM that connects to the rest of Zoho's business apps.

    55.9
  4. 4ActiveCampaign logo
    ActiveCampaign

    Stronger email automation and deliverability tooling, with a lighter built-in CRM.

    52.6
  5. 5ClickFunnels logo
    ClickFunnels

    Funnel and landing page builder first, for sellers who mainly need sales funnels rather than a full CRM.

    51.2

Why people left HighLevel

In reviewers' own words, from reviews of the apps they moved to. These are their opinions, not ours.

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HighLevel: common questions

Is HighLevel free?

No, HighLevel is a paid product. Starting price: $97/month (Starter) (checked on HighLevel's own site).

Is HighLevel open source?

No, HighLevel is not open source.

What platforms does HighLevel run on?

HighLevel is available for Web, iOS and Android.

What are the best alternatives to HighLevel?

The highest-ranked HighLevel alternatives right now are HubSpot CRM, Keap and Zoho CRM. See the full ranked list for pricing, platforms and verified facts.

See all 6 HighLevel alternatives