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Insightly

A small-business CRM that combines sales pipelines with post-sale project management.

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About Insightly

Insightly is a CRM for small and mid-sized businesses that pairs contact, lead and opportunity tracking with project management, so a won deal can turn into a project with tasks and milestones in the same app. It includes workflow automation, custom objects on higher plans, email templates and tracking, and dashboards, and the same company sells separate marketing and service products that share its data. It sits between simple tools like Capsule and heavier platforms like Salesforce, which makes it a reasonable step up for growing teams. Reviewers point to a dated interface and to automation and reporting features that are limited on the cheaper plans. Pricing is per user per month, billed annually, across Plus, Professional and Enterprise plans, with a 14-day free trial and no free plan. Our checker is blocked by insightly.com, so its facts could not be verified automatically. It runs in the browser with iOS and Android apps. It suits service businesses that hand deals off into delivery projects.

Best for: Growing service businesses that turn won deals into delivery projects.

Pros and cons

What works

  • Project management linked to won opportunities
  • Custom objects and workflow automation on higher plans
  • Separate marketing and service products share the same data

Why people leave

  • No free plan
  • Interface feels dated
  • Automation and reporting are limited on the cheapest plan

Top Insightly alternatives

See all 6
  1. 1Copper logo
    Copper

    Also blends CRM with light project tracking, built for Google Workspace.

    66.5
  2. 2Zoho CRM logo
    Zoho CRM

    More features and customisation for a similar price.

    62.6
  3. 3HubSpot CRM logo
    HubSpot CRM

    Free CRM to start, with marketing tools on the same record.

    59.6
  4. 4monday CRM logo
    monday CRM

    CRM and project boards on one platform with a modern interface.

    57.2
  5. 5Bitrix24 logo
    Bitrix24

    All-in-one CRM, projects and chat with a free plan for unlimited users.

    55.3

Why people left Insightly

In reviewers' own words, from reviews of the apps they moved to. These are their opinions, not ours.

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Reviews

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Insightly: common questions

Is Insightly free?

No, Insightly is a paid product.

Is Insightly open source?

No, Insightly is not open source.

What platforms does Insightly run on?

Insightly is available for Web, iOS and Android.

What are the best alternatives to Insightly?

The highest-ranked Insightly alternatives right now are Copper, Zoho CRM and HubSpot CRM. See the full ranked list for pricing, platforms and verified facts.

See all 6 Insightly alternatives